Total Result 2805994 22531 3945

Ad Type SP
Theme Brand
Month
Data Mar Feb Total Result
Sum of Impressions 1983274 822720 2805994
Sum of Clicks 15238 7293 22531
Sum of Spend(INR) 188409.45 87075 275484.06
Sum of Orders 2529 1416 3945
Sum of Sales(INR) 1375380.75 525681 1901061.5
Month State Ad Type Theme Campaigns
Jan PAUSED SP Gen HM_SP_BabyGift_Gen_Gift_KW_Exact
Jan ENABLED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Phrase
Jan PAUSED SP Gen HM_SP_BabyWipes_Generic_LowSOV_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyGift_Gen_Kit_KW_Exact
Jan PAUSED SP Comp HM_SP_BabyWipes_Comp_CT
Jan PAUSED SP Gen HM_SP_BabyOil_Gen_HV_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_HV_KW_Phrase
Jan PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_HV_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyGift_Gen_KW_Phrase
Jan PAUSED SP Comp HM_SP_BabyCream&Lotion_Comp_CT
Jan PAUSED SP Comp HM_SP_BabyGift_Comp_CT
Jan PAUSED SP Comp HM_SP_BabyCream&Lotion_Comp_Himalaya_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyOil_Gen_HV_KW_Phrase
Jan PAUSED SD SD HM_SD_BabyWipes_View_RMKT
Jan PAUSED SP Comp HM_SP_BabyWipes_Comp_Littles_KW_Exact
Jan PAUSED SP Comp HM_SP_BabyOil_Comp_CT
Jan PAUSED SP Auto HM_SP_BabyCream&Lotion_Auto_
Jan PAUSED SP Comp HM_SP_BabyOil_Comp_Himalaya_KW_Exact
Jan PAUSED SD SD HM_SD_BabyOil_View_VRM
Jan PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_Other_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyOil_Gen_Other_KW_Exact
Jan PAUSED SP Comp HM_SP_BabyWipes_Comp_Meemee_KW_Exact
Jan PAUSED SP Auto HM_SP_BabyOil_Auto
Jan PAUSED SD SD HM_SD_BabyCream&Lotion_VRM
Jan PAUSED SP Comp HM_SP_BabyCream&Lotion_Comp_Ceta_Mama_KW_Exact
Jan PAUSED SP Comp HM_SP_BabyOil_Comp_Dab_Mama_KW_Exact
Jan PAUSED SP Comp HM_SP_BabyGift_Comp_KW_Exact
Jan PAUSED SP Gen HM_SP_BabyWipes_Generic_Other_KW_Exact
Jan PAUSED SP Auto HM_SP_BabyWipes_Auto
Jan PAUSED SP Gen HM_SP_BabyWipes_Generic_MV_KW_Phrase
Feb PAUSED SP Gen HM_SP_BabyGift_Gen_Gift_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyWipes_Generic_LowSOV_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_HV_KW_Exact
Feb PAUSED SP Comp HM_SP_BabyCream&Lotion_Comp_CT
Feb PAUSED SP Comp HM_SP_BabyWipes_Comp_Littles_KW_Exact
Feb PAUSED SP Brand HM_SP_BabyCream_Brand_KW_Exact
Feb ENABLED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Exact
Feb PAUSED SP Auto HM_SP_BabyWipes_Auto
Feb PAUSED SP Auto HM_SP_BabyCream&Lotion_Auto_
Feb PAUSED SP Brand HM_SP_BabyLotion_Brand_KW_Exact
Feb PAUSED SP Auto HM_SP_BabyOil_Auto
Feb PAUSED SP Gen HM_SP_BabyGift_Gen_Kit_KW_Exact
Feb PAUSED SP Brand HM_SP_BabyGift_Brand_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_HV_KW_Phrase
Feb PAUSED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Phrase
Feb PAUSED SP Comp HM_SP_BabyGift_Comp_CT
Feb PAUSED SP Comp HM_SP_BabyWipes_Comp_CT
Feb PAUSED SD SD HM_SD_BabyCream&Lotion_VRM
Feb PAUSED SP Brand HM_SP_BabyOil_Brand_KW_Exact
Feb PAUSED SP Comp HM_SP_BabyWipes_Comp_Himalaya_KW_Exact
Feb PAUSED SD SD HM_SD_BabyOil_View_VRM
Feb PAUSED SP Gen HM_SP_BabyOil_Gen_HV_KW_Exact
Feb PAUSED SP Comp HM_SP_BabyOil_Comp_CT
Feb ENABLED SP Brand HM_SP_BabyGift_Brand_KW_Phrase
Feb PAUSED SP Comp HM_SP_BabyOil_Comp_Himalaya_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyOil_Gen_Other_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyOil_Gen_HV_KW_Phrase
Feb PAUSED SP Gen HM_SP_BabyWipes_Generic_Other_KW_Exact
Feb PAUSED SP Comp HM_SP_BabyWipes_Comp_Meemee_KW_Exact
Feb PAUSED SP Gen HM_SP_BabyCream&Lotion_Gen_Other_KW_Exact
Feb ENABLED SP Brand HM_SP_BabyLotion_Brand_KW_Phrase
Feb ENABLED SP Brand HM_SP_BabyCream_Brand_KW_Phrase
Feb PAUSED SP Brand HM_SP_BabyOil_Brand_KW_Phrase
Feb PAUSED SP Comp HM_SP_BabyGift_Comp_KW_Exact
Feb ENABLED SP Brand HM_SP_BabyWipes_Brand_KW_Exact
Feb PAUSED SP Brand HM_SP_BabyWipes_Brand_KW_Phrase
Mar ENABLED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Exact
Mar PAUSED SP Brand HM_SP_BabyCream_Brand_KW_Exact
Mar PAUSED SP Brand HM_SP_BabyGift_Brand_KW_Exact
Mar PAUSED SP Brand HM_SP_BabyLotion_Brand_KW_Exact
Mar ENABLED SP Brand HM_SP_BabyWipes_Brand_KW_Exact
Mar PAUSED SP Comp HM_SP_BabyWipes_Comp_CT
Mar ENABLED SP Brand HM_SP_BabyGift_Brand_KW_Phrase
Mar PAUSED SP Gen HM_SP_BabyWipes_Generic_HV_KW_Phrase
Mar ENABLED SP Comp HM_SP_BabyWipes_Comp_LV_KW_Exact
Mar ENABLED SP Brand HM_SP_BabyLotion_Brand_KW_Phrase
Mar ENABLED SP Brand HM_SP_BabyCream_Brand_KW_Phrase
Mar PAUSED SP Gen HM_SP_BabyWipes_Generic_LowSOV_KW_Exact
Mar PAUSED SP Auto HM_SP_BabyCream&Lotion_Auto_
Mar PAUSED SP Gen HM_SP_BabyWipes_Generic_Other_KW_Exact
Mar PAUSED SP Brand HM_SP_BabyOil_Brand_KW_Exact
Mar PAUSED SP Comp HM_SP_BabyWipes_Comp_Littles_KW_Exact
Mar PAUSED SP Auto HM_SP_BabyWipes_Auto
Mar PAUSED SP Auto HM_SP_BabyOil_Auto
Mar PAUSED SP Brand HM_SP_BabyWipes_Brand_KW_Phrase
Mar PAUSED SP Comp HM_SP_BabyWipes_Comp_Meemee_KW_Exact
Mar PAUSED SP Brand HM_SP_BabyOil_Brand_KW_Phrase
Status Type Targeting Campaign bidding strategy Start date End date
CAMPAIGN_PAUSED SP MANUAL Dynamic bids - down only 6/30/23
PORTFOLIO_OUT_OF_BUDGET SP MANUAL Dynamic bids - down only 6/30/23
CAMPAIGN_PAUSED SD MANUAL 12/29/23
PORTFOLIO_OUT_OF_BUDGET SP AUTOMATIC Dynamic bids - up and down 1/23/24
CAMPAIGN_PAUSED SP AUTOMATIC Dynamic bids - down only 1/17/24
PORTFOLIO_ENDED SD MANUAL 1/23/24
PORTFOLIO_ENDED SP MANUAL Dynamic bids - down only 11/7/2023
PORTFOLIO_ENDED SP AUTOMATIC Dynamic bids - up and down 1/23/24
PORTFOLIO_ENDED SD MANUAL 1/23/24
PORTFOLIO_OUT_OF_BUDGET SP AUTOMATIC Dynamic bids - up and down 1/23/24
Portfolio Budget(INR) Top-of-search IS Cost type Impressions Clicks CTR Spend(INR)
HM_JB_BabyGifts 9500 16.82% CPC 1721626 7162 0.0042 146630.79
HM_Johnson's Baby 10000 <5% CPC 883461 1776 0.002 102025.28
HM_JB_BabyWipes 7500 6.18% CPC 1395146 2123 0.0015 72716
HM_JB_BabyWipes 6000 <5% CPC 1001628 1540 0.0015 61577.51
HM_JB_BabyOils 4500 15.74% CPC 630260 968 0.0015 50208.26
HM_Johnson's Baby 2000 10.45% CPC 365745 340 0.0009 14281.58
HM_JB_BabyWipes 4000 CPC 146173 516 0.0035 11448.52
HM_JB_BabyWipes 2500 5.26% CPC 223933 191 0.0009 10010.39
HM_JB_BabyOils 2000 CPC 280827 736 0.0026 8096.29
HM_JB_BabyOils 1000 <5% CPC 77569 157 0.002 6425.49
HM_Johnson's Baby 2000 CPC 168394 547 0.0032 4219.42
HM_JB_BabyOils 1000 19.50% CPC 39360 41 0.001 1708
HM_JB_BabyWipes 6000 <5% CPC 230 0 0 0
HM_Johnson's Baby 2000 CPC 353500 1408 0.004 12908.87
HM_JB_BabyOils 2000 CPC 385595 1498 0.0039 11571.22
HM_JB_BabyWipes 2000 <5% CPC 1571 0 0 0
CPC(INR) Orders Sales(INR) ACOS ROAS NTB orders % of orders NTB NTB sales(INR) % of sales NTB
20.47 241 110924.5 1.3219 0.7565 0 0 0 0
57.45 166 136833.75 0.7456 1.3412 0 0 0 0
34.25 174 108970.38 0.6673 1.4986 0 0 0 0
39.99 134 84143.16 0.7318 1.3665 0 0 0 0
20.3 107 50424.46 1.1021 0.9074 0 0 0 0
41.72 243 230510.03 0.2188 4.5705 0 0 0 0
51.87 159 50040.81 1.0033 0.9967 0 0 0 0
20.97 280 89115.71 0.43 2.3253 0 0 0 0
30.64 136 37255.32 0.9319 1.0731 0 0 0 0
10.66 114 58239.09 0.3574 2.7981 0 0 0 0
16.35 217 65993.42 0.274 3.649 0 0 0 0
18.02 25 9560.17 1.7697 0.5651 0 0 0 0
42 8 2998.3 4.7632 0.2099 0 0 0 0
31.66 44 14252.18 0.8085 1.2368 0 0 0 0
22.19 14 8686.48 1.318 0.7587 9 0.6429 4715.28 0.5428
52.41 5 4493.22 2.2279 0.4489 0 0 0 0
46.05 30 9830.54 0.9369 1.0674 0 0 0 0
13.58 69 19531 0.4587 2.1799 0 0 0 0
39.21 12 4583.9 1.8732 0.5338 0 0 0 0
11 39 27941.65 0.2898 3.4512 30 0.7692 15020.31 0.5376
32.41 22 6950.02 1.0911 0.9165 0 0 0 0
40.93 16 4016.08 1.5999 0.625 0 0 0 0
47.53 3 1144.08 4.487 0.2229 0 0 0 0
14.42 23 6591.54 0.713 1.4025 0 0 0 0
7.71 26 8729.67 0.4833 2.0689 21 0.8077 7594.93 0.87
31.54 3 961.87 3.1478 0.3177 0 0 0 0
41.66 0 0 0 0 0 0 0 0
40.32 0 0 0 0 0 0 0 0
72.3 0 0 0 0 0 0 0 0
7.95 3 2083.05 0.103 9.7067 0 0 0 0
0 0 0 0 0 0 0 0 0
22.84 171 93057.17 1.3641 0.7331 0 0 0 0
28.21 320 160078.43 0.5677 1.7615 0 0 0 0
29.54 215 61135.4 0.8069 1.2393 0 0 0 0
13.47 736 244944.34 0.1575 6.3501 0 0 0 0
40.89 12 4869.49 5.8023 0.1723 0 0 0 0
14.25 216 49667.2 0.5365 1.8641 0 0 0 0
39.29 88 55005.73 0.4829 2.0709 0 0 0 0
15.38 85 55463.38 0.434 2.3041 0 0 0 0
10.47 197 53268.73 0.4181 2.3918 0 0 0 0
20.44 345 129780.54 0.1635 6.118 0 0 0 0
15.73 145 51323.12 0.3588 2.7869 0 0 0 0
14.76 51 25667.09 0.6813 1.4678 0 0 0 0
8.21 225 124486.53 0.1368 7.3096 0 0 0 0
19.62 81 21032.16 0.8014 1.2478 0 0 0 0
24.6 51 27778.72 0.5367 1.8632 0 0 0 0
14.37 47 22867.78 0.6089 1.6422 0 0 0 0
33.17 59 36946.96 0.3717 2.6906 0 0 0 0
9.17 60 19207.36 0.6721 1.4879 46 0.7667 14858.2 0.7736
9.88 467 166419.62 0.0723 13.8275 0 0 0 0
43.94 39 20893.02 0.5573 1.7944 0 0 0 0
7.72 35 10886.46 1.0629 0.9408 28 0.8 8742.38 0.8031
40.35 28 7757.4 1.4045 0.712 0 0 0 0
29.02 36 10782.22 0.6326 1.5808 0 0 0 0
8.21 81 30057.59 0.2163 4.6227 0 0 0 0
30.44 9 2749.15 2.2477 0.4449 0 0 0 0
41.89 16 4922.32 0.7233 1.3825 0 0 0 0
19.22 9 3176.28 1.1196 0.8932 0 0 0 0
47.25 11 5026.27 0.6205 1.6116 0 0 0 0
42.06 4 2144.06 1.4516 0.6889 0 0 0 0
54.52 8 1705.11 1.7905 0.5585 0 0 0 0
13.45 43 12429.94 0.118 8.477 0 0 0 0
11.67 9 2311.85 0.515 1.9417 0 0 0 0
10.48 28 8346.12 0.1043 9.5918 0 0 0 0
20.04 1 493.22 1.0562 0.9468 0 0 0 0
20.38 2 2181.36 0.0561 17.8391 0 0 0 0
0 0 0 0 0 0 0 0 0
40.52 288 207449.04 0.4758 2.1018 0 0 0 0
13.88 424 93618.37 0.4659 2.1463 0 0 0 0
10.76 328 321755.45 0.1148 8.7071 0 0 0 0
18.61 381 148555.62 0.2005 4.9885 0 0 0 0
15.15 683 518042.4 0.0421 23.773 0 0 0 0
40.04 75 51665.48 0.4131 2.421 0 0 0 0
8.57 251 115281.63 0.1844 5.4235 0 0 0 0
33.85 29 19740.24 0.9431 1.0603 0 0 0 0
58.02 6 4353.4 3.9985 0.2501 0 0 0 0
12.93 182 61396 0.2416 4.1397 0 0 0 0
9.7 81 17312.03 0.6651 1.5035 0 0 0 0
59.2 36 26028.93 0.4048 2.4701 0 0 0 0
10.73 93 22793.95 0.4582 2.1824 0 0 0 0
105.7 10 5387.31 1.0007 0.9993 0 0 0 0
8.84 128 50995.18 0.0916 10.9222 0 0 0 0
40.82 3 1941.53 2.3761 0.4209 0 0 0 0
14.48 5 2904.25 1.4013 0.7136 0 0 0 0
16.32 29 11793.32 0.3156 3.1688 0 0 0 0
15.95 55 42990.12 0.0757 13.2163 0 0 0 0
43.32 1 592.37 1.755 0.5698 0 0 0 0
9.67 16 5433.95 0.137 7.301 0 0 0 0
Viewable impressions VCPM(INR) Video first quartile Video midpoint Video third quartile Video complete
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Total Result 2805994 22531 3945

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Total Result 2805994 22531 3945

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