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Model WHY
Proposed Plan by Prasad Khare,
COO, aacute

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DEPARTMENTS INVOLVED IN THIS MODEL-

1. Department of Content & Creation.
2. Department of Social Media Management.

MODEL DESIGNED BY-

Prasad Khare, COO, aacute
MODEL DRAFTED BY-
Pratham Khairnar, CEO, aacute
MODEL DRAFTED & PROPOSED ON-
19/01/2023
MODEL DETAILS-

The Model WHY is a temporary ad campaign for the Projects on board of aacute.
The Model WHY is an online based ad campaign specifically designed for social
media accounts which includes Instagram & Facebook & online buffering
platforms such as YouTube.
This Model WHY will be supervised & executed by the Department of Content &
Creation and Department of Social Media Management under the provision of
the COO with the involvement of the CEO.

This Model WHY is supposed to be read by the allotted departments only.

REFER TO PAGE NO 3 FOR PROCEDURE OF THE MODEL WHY

REFER TO PAGE NO 4 FOR TIMELINE OF THE WORKING OF THE MODEL WHY

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AIM OF THE MODEL- To get high reach & increase in the engagements on the
social media handles of aacute mainly involved/concerned of Instagram.
Similarly to get boost on Instagram followers; addition: in order for the branding
of aacute & the associated Projects. In complementary to this, aacute can gain
a particular traffic for networking in future as well as for current on-board
Projects.

REQUIREMENT OF THE MODEL- Content Creation & similarly using that content
on social media, hence these departments are only associated with this model.

CREDITS OF PEOPLE DUE TO THIS MODEL- The viewer/customer/people (s) will

get to know more about aacute, their interest in aacute will rise, similarly the
customer-business bound will increase. The viewer/customer/people (s) will be
answerable to the questions such as “Why aacute?”, “What are the services of
aacute?” etc.

PRE-PROCEDURE OF THE MODEL- From a selected date until a specific date

posters depicting WHY & similar, will be shared on the Instagram & Facebook
under social media category; also on YouTube under browsing category. From
the strategically discussions by involved members, the campaign will run for a
specific duration. After that the question (marketing stunt labelled as WHY) will
be answerable (re-marketing of the Projects by masking WHY).

REFERENCES FOR THE DEPARTMENTS INVOLVED IN THIS MODEL REGARDING

THE MODEL- The same will be governed to the Departments verbally/non
verbally by the COO.

DEPARTMENTAL WORKING- Respective department have to work as per their

departmental expertise which involves both strategy & creation. Any reference
needed will be provided by the COO.

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Campaign duration- 20 days/- starting from 28/01/2023 to 16/02/2023

DATE WORK PLATFORM
28/01/2023 WHY-A LI CI 2 Posters IG
29/01/2023 SP, AUP IG
30/01/2023 SP, AUP IG
31/01/2023 WHY- A SI 2 Posters, SP IG & FB
01/02/2023 WHY- A SI 2 Posters, SP IG & FB
02/02/2023 WHY- A SI 2 Posters, SP IG & FB
03/02/2023 WHY- A SI 2 Posters, SP IG & FB
04/02/2023 WHY- A SI 2 Posters, SP IG & FB
05/02/2023 WHY- A SI 2 Posters, SP, RV IG & FB
06/02/2023 WHY- A SI 2 Posters, SP, V IG, YT & FB
07/02/2023 WHY-P 2 Posters-SV IG, FB & WP
08/02/2023 WHY-P 2 Posters-BB IG & FB
09/02/2023 WHY-P 2 Posters- SV IG, FB & WP
10/02/2023 WHY-P 2 Posters- BB IG & FB
11/02/2023 WHY-P 2 Posters- SV IG, FB & WP
12/02/2023 WHY-P 2 Posters-BB IG & FB
13/02/2023 WHY-P 2 Posters- SV IG, FB & WP
14/02/2023 WHY-P 2 Posters- BB IG & FB
15/02/2023 WHY-P 2 Posters- SV IG, FB & WP
16/02/2023 WHY-P 2 Posters- BB IG & FB

WHY- A LI CI – WHY Posters of aacute large image & crop image of quantity 2
WHY-P 2 Posters-SV- WHY Posters of Project Sudarshan Villas quantity 2
WHY- P 2 Posters- BB- WHY Posters of Project Bhamare Builders quantity 2
SP- Story Promotion
AUP- Add your pics
RV- Reel Video
V- Video
IG, FB, WP, YT- Instagram, Facebook, WhatsApp & YouTube respectively

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