BRANDED

MARKETING

ADVERTISING PLAN ON
FACEBOOK ADS
for Boat Buddy Club in Miami

2024
664-252-3031
contacto@brandedmarketing.digital
Tijuana, Baja California
Objective: Increase brand awareness and boost boat rental bookings in Miami
through Facebook Ads.
Strategy: Utilize Facebook Ads to target a local audience in Miami interested in
water activities and boat rentals. Showcase Boat Buddy Club's unique and
convenient experience for renting boats, highlighting the variety of vessels, ease of
use, and safety.
Audience:
1. Miami Residents: Ages 18 and above.
2. Interests: Water activities, boating, fishing, local tourism.
3. Income: Medium to high.
Budget: $1000 USD per month for Facebook Ads advertising and $700 USD for
advertising management and services provided by Branded Digital Marketing
Agency.
Content Strategy:
1. Video Ads: Create short videos showing happy people enjoying the experience
of renting a boat with Boat Buddy Club.
2. Engaging Images: Use high-quality images of the boats available for rent, as well
as pictures of people enjoying the water.
3. Customer Testimonials: Share testimonials from satisfied customers
highlighting the ease of use and excellent experience with Boat Buddy Club.
Publication Calendar:
1. Week 1-2: Video ads to build brand awareness.
2. Week 3-4: Image ads highlighting the features and benefits of renting a boat
with Boat Buddy Club.
3. Ongoing: Regular publication of customer testimonials to maintain interest and
trust in the brand.
Tracking Metrics:
1. Number of impressions.
2. Click Through Rate (CTR).
3. Number of bookings generated through Facebook Ads.
4. Cost per booking.
5. Comments and reactions on the ads.
Optimization:
1. Adjust audience targeting based on ad performance.
2. Test different types of content and creatives to identify what works best.
3. Utilize the Facebook Pixel to track conversions and optimize the campaign
towards specific goals, such as boat rental bookings.
This comprehensive advertising plan outlines the strategies and tactics to
effectively promote Boat Buddy Club in Miami through Facebook Ads, including the
budget allocation, content strategy, publication calendar, tracking metrics, and
optimization techniques.
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BRANDED
MARKETING