CLEPARBS VILLE

Nantangalan, Pozzorubio, Pangasinan

MARKETING PLAN, PRE-SELLING PRICE LIST,

RESERVATION AGREEMENT, CONTRACT TO SELL

Engr. Roberto Gavina

Marketing Plan
for Cleparbs Ville Subdivision

I. Executive Summary
This comprehensive marketing plan outlines the strategy to promote and sell
lots and tiny homes within the 15-hectare residential subdivision located in
Nantangalan, Pozzorubio, Pangasinan. The development is strategically
situated just 5 kilometers away from the famous Manaoag Church, making it
an ideal investment for pilgrim-inspired vacation houses, Airbnb income-
generating properties, and a retiree's haven. The project will feature an array
of amenities, modern infrastructure, and progressive pricing strategies to
attract various types of buyers.

II. Market Analysis

1. Target Market:
a) Christian Devotees and Pilgrims visiting Manaoag Church.
b) Tourists exploring Pangasinan and nearby destinations like Ilocos
and Baguio.
c) Potential retirees and Digital Nomads who are seeking a tranquil
living environment.
d) Investors are interested in Airbnb income properties.
e) Locals from Mangaldan and Pozzorubio.

2. Market Trends:
a) Growing interest in faith-based tourism and pilgrimage.
b) Increased demand for vacation homes and Airbnb rentals.
c) A rising trend of retirees and digital nomads looking for peaceful,
well-equipped communities.

3. Competitive Analysis: The development's proximity to Manaoag Church

gives it a competitive advantage. However, it will face competition from
other local real estate developers offering similar properties.
III. Marketing Objectives
1. To sell 50% of the lots and tiny homes within the first year of
development.
2. To establish a strong online and offline presence within six months.
3. To position the development as a unique pilgrimage-inspired, vacation,
nomadic, and/or retirement destination.

IV. Marketing Strategy

1. Branding and Positioning:
a) Develop a unique brand identity and positioning that highlights
the project's connection to pilgrimage and peaceful living.
b) Create a compelling tagline such as "Pilgrim's Haven: Your Faithful
Retreat" to reinforce the unique selling proposition.

2. Online Presence:
a) Launch an attractive website with detailed information about the
project, amenities, pricing, and location.
b) Utilize social media platforms, including Facebook, Instagram, and
YouTube, to engage with potential buyers and share visual
content.
c) Implement search engine optimization (SEO) techniques to ensure
the website ranks well in search results.

3. Offline Marketing:
a) Organize roadshows and promotional events in nearby cities to
attract potential buyers.
b) Partner with local travel agencies to promote the development as
part of pilgrimage and tour packages.
c) Print brochures, flyers, and promotional materials to distribute in
relevant locations.

4. Pricing Strategy:
a) Initiate a pre-selling phase with significantly lower prices to attract
early buyers and investors, which will also help augment seed
funding of the project.
 b) Implement progressive pricing that increases proportionally as
the development progresses.

5. Amenities and Features:

a) Emphasize the modern infrastructure, concrete roads,
underground drainage, and modern electrical systems.
b) Highlight amenities such as a swimming pool, basketball court,
and green spaces to appeal to families and retirees.

6. Retiree-Friendly Approach:
a) Promote the community as a retiree's haven with easy access to
healthcare, leisure activities, and a peaceful environment.
b) Offer retirement-friendly services and facilities within the
community.

7. Customer Support:
a) Establish a dedicated customer support team to assist buyers
throughout the purchase process.
b) Provide personalized property tours and consultations to
potential buyers.

V. Sales and Promotion

1. Early Bird Discounts: Offer special incentives for the first 20 buyers, such
as additional discounts or exclusive amenities.
2. Referral Program: Encourage buyers to refer friends and family by
offering referral bonuses or discounts.
3. Collaboration with Religious Organizations: Partner with local religious
organizations to promote the development as a pilgrimage-inspired
destination.
4. Digital Advertising: Run targeted online ads on platforms like Facebook
and Google to reach potential buyers in the target markets.

VI. Monitoring and Evaluation

1. Track sales progress through a customer relationship management
(CRM) system.
2. Monitor website traffic, social media engagement, and other digital
marketing metrics.
 3. Collect feedback from customers to make improvements and
adjustments to the marketing strategy.
4. Regularly assess competitors and market trends to adapt the marketing
plan accordingly.

VII. Budget
A detailed budget that allocates funds to various marketing activities,
including online and offline promotions, website development, and events is
outlined under Annex “A”.

VIII. Timeline
A timeline outlining the schedule for each marketing activity and milestone,
from pre-selling to the completion of the development is described under
Annex “B”.

IX. Conclusion
This marketing plan is designed to position Cleparbs Ville as an attractive
investment opportunity for a diverse range of buyers, emphasizing its unique
connection to pilgrimage, vacation living, nomadism, and retirement. By
implementing these strategies, the development can maximize its market
potential and achieve its sales and branding objectives.

Engr. Roberto P. Gavina