(BONUS) make your words work - High Impact Writing

Redistributing to other platforms

How to become omnipresent without spreading yourself too thin

I preach focus for building an audience, but presence on one platform carries long-term risk.

The first and most pressing is that the platform fails Never believe anything . is safe (MySpace, anyone?).

The second risk is missing trends .

Ifyour blinders are on 24/7, you may miss a wave of growth that your competition does not. This happened to me on
Instagram and LinkedIn. I’m still here, so it's not fatal. But in retrospect, could’ve allocated some time towards it. I

The third risk is missing the market .

There are more fans out there. By sticking to one platform, you’ll miss them.

You might have many fans waiting elsewhere. If you don’t give them a chance to bond with you, they’ll bond with
someone else.

There’re two solutions:

First, build your email list.

There’s a reason it’s called the cockroach of the internet. A newsletter is anti-fragile, and the inbox is personal.

Second, redistribute.

Before we go on, you should NOT redistribute if:

Your content sucks (because you don’t want to spread average)
Your primary platform growth sucks (nail one, then move on)
You don’t have a clear view of your niche (complexity fails — get the important work done first)
Your business isn’t functioning well
You’re doing it because everyone else is

Re the final point:

Ididn’t redistribute until hit 100,000 followers on ��. This helped me get good at writing and build a profitable business
I

much faster. Social media can be a distraction disguised as an opportunity. And FOMO is hard to resist. Please use good
judgement here.

With that said, let’s talk about simple redistribution:

The process
I’ll give you what I’m doing so far, then discuss plans for the future.

My content begins on �� — yours might be elsewhere.

Iwrite 2-3 long-form weekly posts and 3-5 short forms daily. filter what works with the Hall I of Fame process and then
schedule the best posts on LinkedIn and Instagram for the following week.

This did well on ��.

So, the following week, it’s posted on LinkedIn and Instagram:

For longer form content, if it’s fairly short, post I it as text to LI and IG (with a screenshot for IG).

If longer, I’ll turn it into a carousel to be posted on both platforms.

And that’s it — the simplest version of redistribution. haven’t had time I to engage on LinkedIn, but I still have 20,000
followers with next to input.

But note. My team hands this process. You can do it yourself, but you must consider opportunity cost. As an
entrepreneur, your time is your most valuable asset. You should be outsourcing all non-creative work over time. My
regret was not doing this sooner. You will make more money, but you can’t make more time.

Let’s talk about going one step further (my future plans).

Adding complexity
The first problem with my plan is that it presumes all content performs equally.

For example, this post went semi-viral on �� but performed average on LinkedIn.

This could be because LinkedIn is full of professionals who send emails like this, but it’s more likely because the platform
prefers longer posts.

Because of this, I could take 5 posts from my Hall of Fame and expand on them.

Itdoesn’t need much, just enough to give it some juice. could explain how ‘hope you are well’ is a redundant statement, I

and the first line of an email is the most important. Perhaps give a suggestion of what to say instead.

This means have 5 longer posts

I for LinkedIn. Plus, you can screenshot the original tweet and use the longer explanation
as the copy for Instagram.

I’d imagine this is an extra 30 minutes of work per week.

One final point:

Adding video
Writing is the backbone of great communication. You can use all your pre-validated ideas as scripts for short form.
These could be reposted on IG, TikTok, LI, YouTube, and �� — helping you tap into a different market, plus furthering
relationships (it helps when people see your face and hear your voice).

Iwon’t explain much further because haven’t done this myself (yet). But I it’s worth considering. Although, so is this
question:

Do you need it?

Think about this.

One primary social media channel redistributed onto a second.

An email list where you send at least one weekly email.
Occasional video content (podcasts, perhaps free courses).
A digital product (or several) to serve your audience at scale.
A high ticket offer for a small percentage who can pay what you’re worth.

Is this enough for you?

Itmight be; it might not be. Make sure you know what you want, and you’re not just building because you want what
others want (read about mimetic theory). It’s easy to get sucked into running a race that no one remembers signing up
for.

You get to decide what success means.

Build your business accordingly.

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