AILEEN CAPISTRANO - GUTIERREZ

40-D Ipil St., Saint Anthony Subd., Brgy San Juan, Taytay, Rizal
ayiefulcher@gmail.com
Mobile Number: +639288000357

PROFESSIONAL INFORMATION
Polytechnic University of the Philippines
Bachelor of Tourism (1992 - 1996)

PROFILE

Objectives: To engage in a job that will enable me to show my sense of ownership, versatility
and personality, exercise and practice things learned in my previous experiences and gather
new knowledge by engaging myself in various office endeavors and other activities.

Skills:
**Excellent Communication and Interpersonal Skills
**Knowledgeable in Computer Applications (MS Word, Excel, PowerPoint, Internet Savvy),
tools and CRM (Salesforce, Pardot, Mailchimp, Trello, Asana, Slack, Zendesk, etc.)
**Supervisory, Analytical and Decision-Making Skills
**Knowledge in various fields
(Sales and Marketing, Process Improvement, Business Development, Content and Copywriting,
Quality Assurance (BPO), Store Operations, Administration, Training, Merchandising,
Purchasing, Advertising and Promotions)
**Multi-tasking Skills
**Knowledge in Store Construction and Floor Planning
**Knowledge in Travel arrangements for airlines and accommodations

WORK EXPERIENCE

Full Time Freelancer (2016 – Present)

Digital Marketing, Business Development, Process Improvement, System Administration and
Accounts Receivable

** Digital Marketing and Advertising

** Branding
** Social Media Management (engagement, posting, basic content creation)
** Lead Generation
** Process Improvement
** Business Development
** Assists in creating company policies and documents
** Training for new office employees (CRM/Tools Adaption)
** Content Writing and Copywriting (website, social media pages, Blogs, adverts, etc.)
** Website auditing and improvement
** Research and reporting
** Complaints handling
** Customer service
** Collections (Accounts Receivable)
** General Administrative and Other Ad hoc Tasks

Part Time Freelancer (2011 – 2015)

** Content Writer
** Website Auditor
** Social Media Management
** Digital Marketing

Transcom Asia (October 2008 – 2016)

Team Manager – August 2013 – 2016 (Triple Play Customer Service and Billing)
Team Manager – February 2012 to August 2013 (Plus TV Team)
Team Manager – December 2011 to February 2012 (Homemove Customer Relations Team)
Team Manager – July 2011 to December 2011 (Mobile Team)
Team Manager – January 2011 to July 2011 (Correspondence Team)
Quality and Process Improvement Specialist – July 2010 to January 2011 (Correspondence and
Customer Service and billing)
Quality Specialist – July 2009 to June 2010 (Sears Canada)
CSR October – 2008 to July 2009

** Responsible for tracking team performance by doing weekly coaching sessions focusing on
agent competencies and opportunities.
** Ensures that the team follows established procedures for each Call Driver.
** Monitors adherence to agreed Key Performance Indicators, Service Level Agreements and
quality standards to maximise customer satisfaction.
** Responsible in developing strong sales skills to ensure that agents are able to offer best
value to our customers

Epldt Ventus (December 2006 – June 2007)

Technical Support Specialist cum Customer Service Representative cum Sales Representatives
**Assists customers with technical concerns (Troubleshooting of signal problems, equipment
concerns, setting up of Trouble Calls)
**Acts as a universal agent (handles billing, account set up, processes customer requests and
orders, etc.).
**Offers Promotions and Plan Upgrades.
**Under Dish Network (Echostar), the pioneer Satellite TV provider in the USA.

Gemutlic Clothing
RTW and Ladies Accessories Store
July 2005 – 2009
Business Partner

AHAM Corporation (June 2003 – May 2005)

Distributor of American Home Appliances
Marketing/Merchandising Coordinator (L3)/Institutional Account Coordinator
1) Marketing/Merchandising
**In charge in the yearly planning and allocation of the Promo Merchandisers Budget
**In charge in the distribution of point of purchase materials (POP)
 **Conducts product orientation to all Promo Merchandisers and other concerned
departments for introduction of new products
**In charge in the monitoring of item deliveries and merchandising in all
accredited dealer stores
**Ensures that the Promo Merchandiser sales quota for each dealer is met
**In charge in the monitoring of Promo Merchandisers performance and attendance
**In charge in the deployment of Promo Merchandisers for dealer shops and exhibits
**Conducts regular dealer visits
**Monitors competitors activities and promotions
**Assists the Product Development Dept. in developing new products
**Conducts feasibility studies to ensure fast item move-out
**Assists the department during exhibit planning, preparation, set-up, stock
replenishments, advertising efforts, etc
**Coordinates with the sales department for Purchase request/stock replenishments
**In charge in the compilation of the load in and sell-out reports
**Provides assistance to the Marketing Communications Officer for tie-ups, exchange
deals and other promotional efforts
**Filing and other clerical works
2) Institutional Account
**In charge in developing the Institutional Account Market
**Assists clients in their queries and requests

Bluer Than Blue Joint Ventures Co. (August 2001 – May 2003)
Owner and Operator of Regalong Pambahay and EGG Stores
Administrative Assistant
1) Store Operations and Construction
**Coordinates with the Mall's Leasing and Administrative Departments for the
processing of work permits, requests for assistance, complaints and other concerns in
store operations.
**In charge in the scheduling and coordination as well as the planning for the
renovation of Regalong Pambahay SM Southmall, and the conversion of Regalong
Pambahay to egg [exciting gifts + goodies] SM Manila.
**In charge in the store construction of EGG's pilot store at SM Megamall.
**In charge in securing and renewal of Municipal Permits such as Sign Permit, Fire
Safety Inspection Permit, Processing of DTI Registrations for new store concepts,
Barangay Clearance, and the likes.
**Handles the POS system application and installation of the following establishments,
BPI, Equitable Bank, Metrobank, Visa/Mastercard, American Express, etc.
**In charge in the monitoring of sales performance and staff performance of 5 stores.
**In charge in the allocation and releasing of supplies for the office and stores' monthly
operational needs.
2) Purchasing
**In charge in the monthly inventory and purchase of office supplies.
**In charge in canvassing, haggling & purchasing office equipments, construction/store
&office supplies, packaging materials, etc.
3) Advertising and Promotions
**Handles the company's advertising campaigns and promotions such us:
Tie-ups (Standard Chartered Priority Banking and Privilege One, Chateau 1771, AIG's
point systems for card holders, and the likes).
 Exchange deals with television shows (Sharon, Talk TV, Magandang Umaga Bayan, The
Buzz, Morning Girls, Mel and Jay, etc.).
Item features in Magazines (Cosmopolitan, Bride, My Home, Mega, Pink, Candy, Meg
and others).
4) Administrative Duties
**In charge in the monthly and yearly attendance report.
**In charge in the composition and releasing of memos for all departments.
**Handles preliminary screening of applicants (i.e. sorting of application forms,
examinations, etc.)
**Assists the Sales Department during Mall sales and other Mall Perks.
**Answers proposals and correspondences from various establishments.
**In charge in planning of company events such as inaugurations, blessings, award
ceremonies, outings, and general meetings.
**In charge in processing of the company's travel requirements for purchasing and
leisure trips.
**Filing and other clerical works.

Evergreen Gardens and Landscaping (June 1998- May 2001)

Marketing Specialist

**Generate new business opportunities

**Handle client inquiries and service requests
**Maintains good client relationship and communication
**Creates and manages all marketing/advertising efforts
**Coordinates with Logistics and Gardening Teams to guarantee plant supplies are delivered
and
maintained properly
**Answers proposal inquiries and other correspondences from various clients
**Oversees operations and conducts site visits
**Monitor payments and issuance of purchase orders
**Documentations and other ad hoc tasks

Previous Job Assignment prior to handling marketing:

1. JR Administrative Officer
**In charge in the preliminary screening and interview of applicants.
**In charge in the processing and approval of cash advance and requisitions.
**In charge in the recording of the company’s monthly and yearly outflows.
**In charge in the issuance and distribution of warning and inter-office memos.
**Supervision and approval of office purchases (supplies, equipments, etc.).
**In charge in the safe keeping and updating of the 201 files.
**Occasionally checks the payroll computation.
2. Secretarial duties
**In charge in the proper coordination of the president’s schedule.
**In charge in the receiving and screening of incoming calls.
**Answers proposals and other correspondences from various establishments.
**Documentations and other clerical works.

**Other information available upon request.