Market Share

After researching, the estimation of the sea-view café in Hoai Nhon town is 20. The
proposed cafe is expected to have a total area of 400 square feet. With the initial plan,
350m2 will be space to serve customers, the rest will be used for parking, dispensing
counters, and other purposes. Based on these figures, the unadjusted market share of
Adore can be calculated as follows:

35 0
=8 .54 %
( 25 x 1 5 0 m2 ) +3 50 m2

Currently, Adore is still a new business and has a fairly small market share. In order to
expand its market share in the future, it is necessary to consider the strengths and
weaknesses of different aspects of the business.
The biggest disadvantage of GreenGrill is that it is a relatively new store. It lacks a
dedicated client base, has a limited reputation, and faces hard competition from
established competitors. In addition, firms have a lack of funding, which limits their
ability to implement marketing and product promotion strategies.
Cafes with sea views have become a sought-after spot, especially among the younger
audience, who are drawn to the combination of nice ambiance and beautiful natural
surroundings. Adore has an excellent location on the beach and views the sea, making it
an ideal spot to view the sunset over the sea. Adore is confident that it can give the ideal
coffee experience by combining attractive decor and high-quality beverages. While some
cafes focus too much on design and presenting an attractive views to capture customers'
attention on their first visit, often ignoring the quality of the drink, Adore is concerned
with both aspects. They feel that having a beautiful setting and great drinks will provide
customers with an enjoyable and unforgettable experience. Adore not only draws
potential consumers, but also retains loyal clients with the hopes that they would return
and recommend them to friends and family. This is definitely a potential setting for firms
to develop and expand their market share.
According to this evaluation, the anticipated market share is a conservative 25%
considering the current conditions. Adore believes that the market share will have a high
growth potential as the store establishes a more robust reputation through consistent
quality, affordable price, and effective marketing strategies. With a commitment to
customer satisfaction and continuous improvement, Adore believes that the cafe shop can
capture an even larger share of the market in the future.
Company Policies
- Checking fingerprints before and after work, being on time, and wearing a clean
uniform when selling
- Employees register for at least 4 shifts every week.
- Comply with hygiene and food safety regulations to ensure that all beverages and
food are stored and served safely
- Always treat colleagues and customers with respect.
- When employees want to quit their jobs, they must notify the manager one month
in advance.
Employee Benefits.
- All employees will receive a 70% discount voucher on their birthday once a year
- 40% discount on the price of all drinks after working for 2 months ( only 1
drink/day).
- Individuals who successfully complete their work each month will win the MVP
award and 500,000 in cash.
- After 6 months of employment, employees will be reimbursed for their health
check-ups, and the firm will cover the cost of subsequent appointments.
Business Type
Lemon Sour is officially a limited liability enterprise after analyzing the benefits and
drawbacks of establishing it. If a business runs into financial difficulties or goes bankrupt,
the owner is only liable for the amount of money they invested in the company, not its
debts. This business type will help reduce risks for owners and boost confidence in
carrying out the business plan and investing in it.

Legal Requirements:

Adore is a small and medium-sized business, so it will be subject to regulations that apply
to all small and medium-sized businesses in Binh Dinh. The city government requires
small business owners to have a business license (2 million VND per year), 10% VAT,
and Corporate tax is 20% of total profits each year. In addition, the business needs to
prepare some business licenses to operate legally: Food hygiene and safety license a
certificate of Business registration, …