INLAND WORLD LOGISTICS

AUTOMATED MESSAGES
MARKETING STRATEGY
SANJUKTA PAUL
 Reliable, secure, and cost-effective messaging for INLAND WORLD LOGISTIC

Nowadays, Mobile apps provide the opportunity to automate workflows, such as automated orders and
invoicing, and easily store data for future access. This can save time, improve accuracy and lead to
increased productivity and profitability.
Automated SMS / WhatsApp messages workflows are automatic time- or action-triggered text messages
to our specific contacts.
Instead, we set up a workflow and our contacts get an automatic text every time they take a specific
action. These automated text messages are usually sent in a sequence with specific time intervals between
them.
Ultimately, this makes it easy to build better relationships with prospects, new customers, and long-term
customers.
Introduce automation to provide a better INLAND service at scale
• Automate Customer booking confirmation message
• Use chatbots for immediate and 24/7 customer service and issue resolution
• Enhance our service with timely reminders, notifications, and alerts when changes occur
• Scale our operations with AI and ensure the same quality of service through demand peak
• Provide hyper-accurate delivery tracking and status information
• Send personalized and relevant marketing and promotional messages
• Send FB INSTA TWITTER WEBSITE link to connect them for long term business.
# The Benefits of a WHATSAPP/SMS reminder:
An SMS reminder goes beyond just a reminder or sending a payment request. You can also enjoy these
additional benefits:

• Encourage faster invoice payments. We have a payment portal or payment gateway linked in our
SMS reminder, clients can make payments in just a few clicks via their SMS message, allowing them
to pay you instantly with a handy payments feature.
• Protect customer relationships. If we send payment reminders to a business with cash flow issues,
we must offer solutions to avoid jeopardizing those customer relationships. Adding payment details
or plans to mitigate cash concerns can help protect customer relationships.
• Save time. With automatic WhatsApp SMS reminder scheduling, we won't spend time following up
with customers manually. All of our SMS messages can be automated with customizable templates
and schedules to ensure you save time without losing the personal touch.
• Improve customer experience. Keep customers informed
on what is due easily via SMS, and remove payment
friction for clients with a WhatsApp SMS reminder that
links directly to their payment gateway. Instantly thank
customers for payments received via SMS automatically.
• Immediate delivery - an SMS payment request is likely to
be read within just five minutes of being received, making
them an immediate form of communication. Instead of
relying on emails that may go unseen, SMS provides a
more direct line of communication.
• High open rates and response rates - On average, people
receive double the number of emails per day than they do
SMS messages. When you send SMS payment requests,
you are more likely to get an open rate (the rate for SMS
is nearly 100%, while email is less than 25%).
1. Automated SMS Workflow: Welcome Consigners:
A welcome text is our best chance to make a great first impression with our consignors. If this sounds like a
lot of pressure, send a series of messages instead.

People are most engaged when they first sign up for our messages. It’s why the experience they have in
the first few weeks defines the rest of the relationship.

After collecting phone numbers from the Booking inquiry team of inland, the team uses our autoresponder
feature to send leads a series of messages that include:
# A link to the INLAND Facebook group
# Info on what consigners can expect
# A gift as a thank you for joining the text club or WhatsApp group
2. SMS Workflow: Collect Reviews
98% of consigners say authentic reviews - that are the most important factor influencing
their Contracting decisions. To say collecting reviews is crucial to our success is a major
understatement.
Reason For SMS workflow - Review requests sent via text or WhatsApp messages see a
66% higher conversion rate compared to email. It’s user friendly also for any of our
customers.
Put a SUNDRY/ FTL/Part Load contract price chart, and insert our Consigner package (if
over 7 tons in one booking give an offer for our long-term existing customer) with a
keyword. When someone texts “GIFT,” or “Discount” they receive a message like this.
GIFT / DISCOUNT
Thanks! Before claiming your Discount or before booking your next material, would you
please let us know how many stars you’d rate our last service? We value your thoughts and
would love your feedback, good or bad. Just reply A, B, or C.
Depending on how someone responds, we can send them a link to leave a review on our
Website or share our Twitter link for getting remarks and reviews. If it’s a lower score, we
can send them a form to fill out with feedback or find out what went wrong.
3. SMS Workflow: Collect Email Addresses
We are concerned that our SMS marketing will reflect in our email efforts also.
For example, if we use keywords to collect phone numbers, we can also use our data collection features or
cookies to collect email addresses too.
{{For example, Message for Our customer:
“You are now signed up for text updates about our 5th Annual Marathon or mention any occasion of
INLAND. Reply with your email to get updates there, too.”
Customer’s Answer: manoj.kumar@gmail.com }}
4. SMS Workflow: Send Happy Birthday Texts / New or existing renewal contract
anniversary wish:

While we don’t have the figures for SMS, we do know text messages have a response rate that’s 8x higher
than email.
It’s why we’re confident in saying that birthday messages or any kind of renewal
or new contract anniversary wish will delight our audience, improve loyalty and
retention, and generate long-term business results.
We’ll use a keyword to collect peoples’ birthdays or their anniversary renewal
dates and on their birthday or anniversary renewal date by WhatsApp,
SimpleTexting automatically sends them a message.

EXAMPLE:
“INLAND WORLD LOGISTIC wishes on your birthday. Happy Birthday from
everyone at the INLAND WORLD. If you come by and show us this message, you
can get 5% off your next material booking.”
OR

“INLAND WORLD LOGISTIC wishes on your Anniversary Renewal date. Celebrate

our contract anniversary from everyone at the INLAND WORLD. If you come by
and show us this message, you can get 5% off your next material booking.”
5. SMS Workflow: Automatically Notify Customers You’re Away
We don’t want to make customers feel like they’re not valued or being ignored.

Whether we use texting for customer service or just want to send SMS notifications, an automated away
message is our on-demand.
6. TRANSACTIONAL Automated Flows for our Business
To set up automated TRANSACTIONAL messages in our company, we need an integration between the system
(CRM, WhatsApp, etc.) and SMS API.
• Scheduled Payment Reminders
Before things get heated, it’s essential to send scheduled payment reminder text messages. Sending scheduled
reminders for Outstanding balance increases Clearing the balance of customers.
The first step in sending a reminder text is personalization. We can send it with a direct link to a payment portal
Inland. This helps remind customers of an efficient way to pay their monthly Outstanding bill or any extra claim.
Payment portals are an excellent way of encouraging customers to pay online and reminding them of their
upcoming payments.
Simply sending out a payment reminder ahead of time can increase collection rates and reduce the
involvement of customer support. Instead of sending out scary due payment reminders that are likely to cause
negative emotions, using SMS messages can solve the problem before things get sour.
EXAMPLE:
Hello, [Sir’s name]! This is [INLAND WORLD LOGISTIC]. We’d like to remind you that payment for [$] will be due
by [date]. For more information, visit our website [URL].
• Gentle Payment Reminders
Soft payment reminders are the best course of action in cases where the client or person has simply missed
a payment and little time has passed.

Sending a soft text message payment reminder will get their attention and, if they honestly forgot, will
likely cause them to clear the debt as soon as possible.
EXAMPLE:
We want to remind you that [$] sum is due for payment since [due date]. For more information, log in to
your account [URL] or call us at [+917738140839]. Regards, [INLAND WORLD LOGISTIC].
Hey, [Sir’s name]! We’re here to remind you that payment for [$] has been awaiting payment since [due
date]. More info: [URL]. [INLAND WORLD LOGISTIC].
Hello, [Sir’s name]. Remember that a [$] sum is still outstanding on your account. To avoid additional fees,
please pay the required sum until [date]. Regards, [INLAND WORLD LOGISTIC].
• Strong Outstanding Payment Request SMS Reminders
When soft payment reminders don’t work, turning to harsher language might be a necessity. Generally,
informing the customer about impending issues if he or she fails to make a payment is a way to get nearly
anyone’s attention.
However, it should always be mentioned that previous attempts at communication have been made. Such
mentions cover two bases – the legal (as it’s easier to make a case in court that reasonable attempts at
communication have been made) and courtesy.
People sometimes forget things several times in a row. Remaining courteous allows us to maintain good
relations with those customers.
EXAMPLE:
Dear [Sir’s name], We have tried to reach you regarding an outstanding payment since [date]. Unfortunately, if
the payment has not been covered by [last due date], we will be forced to cut off [Contracts]. Regards, [INLAND
WORLD LOGISTIC].
Dear [Sir’s name], we have still not received a [$] payment. Its due date has been [due date]. Should your
payment fail to arrive in [#] days, we will pursue legal action. We urge you to make the payment as soon as
possible. [INLAND WORLD LOGISTIC].
This is a final reminder that we have not yet received payment for [$] since [due date]. If no payment is made by
[date], we will have to move the case to court. [INLAND WORLD LOGISTIC].
• Final Overdue Payment Reminders
This is where it gets serious. These SMS messages are basically the final line of communication as
companies inform their clients that they are pursuing legal action. They also provide one final opportunity
to resolve the disagreement outside of court.
There are no pleasantries left. However, sending the final reminder is important as it may aid in court and
works as one final scary push. Some people might only be afraid of legal action and avoid paying until it
comes to that.
EXAMPLE:
Dear [Sir’s name], After several attempts at communication, we have not received the due [$] payment. We
are now forced to take legal action. If you think this is a mistake, call us at [+917738140839]. [INLAND
WORLD LOGISTIC].
Hello, [Sir’s name], despite our previous reminders, we have still not received the [$] since [due date]. We
have no other choice but to take legal action against you. Call [+917738140839].to contact us. [INLAND
WORLD LOGISTIC]
Unfortunately, due to a failure to pay [$] sum since [due date], we, [INLAND WORLD LOGISTIC], are forced
to pursue court action. Contact us at [+917738140839] for more information.
7. Real-time SMS alerts with Digital Channel link:
To make alerts relevant, we need a fast solution.
A quick SMS is an excellent way of informing our clients about Booking, transactions, and outstanding
balances. Digital marketing channel makes it even more attractive.
In case of limited availability of products or services, SMS is a real game-changer. It has an unparalleled
advantage over every other communication channel like FB, Insta, and Twitter – it reaches the potential
customer’s mobile device. Through sharing FB links we can engage customers with our digital channels and
also simultaneously increase our followers in our channels.

In conclusion, developing a transportation and logistics mobile app can help streamline tasks, increase
efficiency, and save time and money. With the right development process and technology, we can create
an app that meets our unique needs, reaches our target audience, and makes the logistics process
smoother for all involved. By focusing on user experience, scalability, and performance, We’ll be able to
create an app that provides a world-class transportation and logistics experience.