Amsterdam Brewery

To: Joseph Hogan, General Sales Manager

From: [Your Name], Sales Manager
Date: 18.01.2024
Subject: Proposal for Implementing E-commerce Strategy

Action Opening:
In response to the evolving market landscape and valuable feedback from our customer base,
I propose immediately implementing an e-commerce strategy for Amsterdam Brewery.
Establishing an online presence through a company website is a pivotal step toward
expanding our market base and staying competitive.
Background:
The current market dynamics highlight a growing demand for online purchasing and
convenient access to information. Feedback from our customers consistently emphasizes the
need for a user-friendly platform where they can explore our product offerings, place orders,
and stay updated on the latest brewery events. We need an e-commerce solution to reach a
broader audience and secure a competitive edge.
Details:
Staffing Required:
To spearhead this initiative, we propose the creation of a dedicated E-commerce team
consisting of a web developer, content manager, and customer support representative. These
roles are crucial to ensuring a seamless online experience for our customers.
Equipment and Software:
We possess the basic office infrastructure; however, additional equipment and software are
required to set up and maintain the e-commerce platform. This includes web development
tools, content management systems, and customer relationship management software.
Preliminary checks indicate that some of these items are already in our inventory, mitigating
potential costs.
Timeline and Schedule:
Our proposed timeline for the launch is within the next three months. This timeframe
accounts for the recruitment and training of the E-commerce Team, development and testing
of the website, and integration of necessary systems. A detailed schedule is attached for your
review.
Costs:
The estimated budget for this initiative is $50,000, covering staffing, equipment, software,
and initial marketing efforts. A breakdown of costs is included in the attached financial
summary. This investment is essential for long-term growth and increased revenue.
Action Closing:
I request your approval for the implementation of the proposed e-commerce strategy. This
initiative aligns with our goal of expanding market reach and enhancing customer
satisfaction. I am confident that by taking this action, Amsterdam Brewery will secure a
stronger position in the industry and capitalize on emerging opportunities.

Thank you for considering this proposal. I am available to discuss any aspects in further
detail at your earliest convenience.

Attachments:
E-commerce Team Recruitment and Training Schedule
Financial Summary: E-commerce Initiative Costs