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Twitter Content - Contrarian Thinking

This past week was very productive. Since last Monday, Codie’s Twitter account gained about
3,400 net new followers and about 100,000 profile visits.

Most of the success can be attributed to the three Tweets below:

What’s Working

Keeping in mind that our main objective is to drive new engaged subscribers to the Contrarian
Thinking newsletter, we should measure tweets by how many subscribers they drive rather than
the amount of likes or retweets. We also don’t necessarily want to measure success just on
impressions or engagements.

Impressions and engagements are generally good, but only if they lead to qualified traffic on
contrarianthinking.co.

Our initial strategy for last week was to write tweets that would quickly convey the value of CT’s
investment ideas. When a tweet took off, we would later reply to the original tweet with a call to
action. Here is how that looked in action:
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We’d measure this tweet a success because it helped to drive new followers and quality
engagement. Even if we didn’t generate a massive amount of new subscribers immediately,
building up the Twitter audience consistently will lead to subscriber growth in the long-term.

However, this follow-up tweet actually did send great traffic to the CT sign-up page. See the
analytics here:
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3,684 website visitors from one tweet is a huge success. We don’t have tracking set up to
determine how many of those 3,684 actually signed up for the newsletter, but that is something
we could do in the future.

Conclusion

Twitter users seem to like a stark dichotomy when comparing two different investment ideas. It
spawns lots of engagement, both from people agreeing and those who want to debate, which
ultimately creates a high level of interest in your investing ideas. We’ll continue to use this
format to emphasize Codie’s thesis that “boring” businesses are often better investments than
flashy tech companies.

For content, we will load future tweets into HypeFury rather than posting them in this document.
We won’t be shifting our content strategy much from last week; The one notable change is that
we will try incorporating a bit more humor into the content this week.