EFTJHO!

DIBMMFOHF
DESIGN EXTERNAL PACKAGING FOR A GLUCOMETER ( EXISTING BRAND
NAMED OZOCHECK)

Materials that can be used in your design: Only paper-based materials, such as:
1. Corrugated
2. Folding Carton/ Thick Paper
3. A combination of both

Materials that CANNOT be used in your design:

1. Bubble wrap
2. Foam wrap
3. Styrofoam
QSJODJQMFT!PG!HSBQIJD!EFTJHO
DBTF!TUVEZ!12!;!TVQFSHB!TIPFT
• Italian shoe manufacturing company – tennis shoes
and gum boots. Rubber being their core product
• Design brief : Design a VISUAL BRAND STRATEGY
for new line of fashion footwear

Designer Daniel Weil (Partner at Pentagram design,

London) :
• Is the rectangular box always the best approach?
• What happens to the box when its no longer
needed?
FINAL DESIGN FEATURES:

• Stacked easily for ease of

distribution
• Opened and closed again-works

like a shoe locker and need not

be removed from the pile.
• Box should be collapsible

• Made of carton with bright

colors and minimal graphics
• The tabs were made from the
same rubber on the sole of shoe
• Shiny and smooth layer inside

for shoes to slide out easily

DBTF!TUVEZ!13!;!XIJUUBSE
• Whittard of Chelsea is a British chain of shops
selling coffee, tea and related products.
• It was started by Walter Whittard in 1886, and
remained in his family until 1973

Ian Logan is a Graphic Designer:

• Why should tea and coffee be boring?
• Can graphics be like theatre? The customers would
wait for the next product like they wait for the
sequel of a show!
TEA PACKAGING DESIGN EVOLUTION

3 STAGES OF PACKAGING GRAPHIC DESIGN

CONVERTING SKETCHES TO DIGITAL SWATCHES ON PAPER FOR
SKETCHES
ILLUSTRATIONS ON SOFTWARE COLOR RENDITION
COFFEE PACKAGING DESIGN EVOLUTION
COFFEE PACKAGING DESIGN
DBTF!TUVEZ!14!;!dibbzpt
Chaayos is positioned as a
‘contemporary desi’ brand

Ashwini Deshpande of Elephant Design:

• Why should tea and coffee be boring
and colourless?
• So far only TATA tea has had a
monopoly in market and their desigs
are monotone
• Deshpande says they were clear that
they would not create another pack
‘with a tea-cup.’
• Bold ingredients
Ingredients are at the heart of the
Chaayos difference, and these are
featured big and bold on the packs.

• Welcoming cues
Drinking tea is a social occasion and a
festive toran has been added to the
packs to cue a welcome.

• Hinglish best hai

Great care has been taken to use words
from regular parlance, without forced
translations.
Masala Chai co-exists with Green Tea,
because that is the way consumers
commonly refer to the products.
DBTF!TUVEZ!15!;!QVHMJB

After the devastation of the COVID-19

pandemic, the Puglia media department
was searching for a way to reintroduce the
region to the world.

• They needed something that would

capture the aromas, flavors, and
culture Puglia is known for.
• A dynamic media campaign can go far,
but there’s nothing like experiencing a
taste of what Puglia has to offer.
CHALLENGES

The packages contain five days of

Puglia products:
• each at different weights and
levels of fragility
• Some of the Puglia products are
heavy and filled with liquid while
others are
The packages contain five days of
Puglia products:
• an aroma decanter for Monday
• olive oil and candle for Tuesday
• wine for Wednesday
• pasta for Thursday
• ceramics for Friday

Recipients learn about the history

and origin of each product via a
preloaded tablet screen included in
the box.
DBTF!TUVEZ!15!;!tubgjefojpt
stafidenios is a raisin product packed for
kids and made in greece

Matadog Design :
• The packaging dimensions are designed to fit into a
kid’s cupped hand
• research in a world market study showed that all
raisin packaging had the same motif
• The paper is reusable—kids can make paper toys
out of the inside of the box