Country Attractiveness Analysis for use with the Latin America Sce

Argentina Brazil Chile

Assessmen Assessmen Assessmen
t t t
Importance Rating (Calculated Rating (Calculated Rating (Calculated
Weight (1-10) ) (1-10) ) (1-10) )
Demand Criteria
1) Population 10% 4 0.4 10 1 1 0.1

2) GDP growth 10% 10 1 1 0.1 3 0.3

3) retail sales 10% 6 0.6 10 1 5 0.5

4) 0% 0 0 0

5) 0% 0 0 0

Supply Criteria
6) Pricing 10% 6 0.6 10 1 5 0.5

7) Distribution 10% 8 0.8 6.9 0.69 10 1

8) Exchange Rates 5% 4 0.2 8 0.4 2 0.1

9) manufacturing sales 5% 5 0.25 10 0.5 4 0.2

10) 0% 0 0 0

Competition Criteria
11) Market share 10% 1 0.1 10 1 5 0.5

12) Marketing 10% 6 0.6 10 1 5 0.5

13) Global compitetors 5% 8 0.4 5 0.25 2 0.1

14) 0% 0 0 0

15) 0% 0 0 0

Other Criteria
16) Inflation rate 10% 1 0.1 7 0.7 10 1

17) 5% 0 0 0

18) 0% 0 0 0

19) 0% 0 0 0
20) 0% 0 0 0

TOTAL 100% 5.05 7.64 4.8

Brazil 10
Mexico 8
Argentina 6
Chile 4
Columbia 2
Peru 1
with the Latin America Scenario

Colombia Mexico Peru

Assessmen Assessmen Assessmen
t t t
Rating (Calculated Rating (Calculated Rating (Calculated
(1-10) ) (1-10) ) (1-10) )

5 0.5 7 0.7 2 0.2

5 0.5 7 0.7 8 0.8

3 0.3 8 0.8 1 0.1

0 0 0

0 0 0

3 0.3 8 0.8 1 0.1

4 0.4 7 0.7 2 0.2

1 0.05 6 0.3 10 0.5

2 0.1 8 0.4 1 0.05

0 0 0

4 0.4 8 0.8 2 0.2

3 0.3 8 0.8 2 0.2

8 0.4 5 0.25 8 0.4

0 0 0

0 0 0

6 0.6 4 0.4 8 0.8

0 0 0

0 0 0

0 0 0
 0 0 0

3.85 6.65 3.55