All Smile's journey began with Brazil, leveraging its vast population and substantial GDP.

Mexico followed, capitalizing on its growing economy and favorable trade conditions.
Colombia, with its promising growth prospects, became the third target. Subsequently, All
Smile expanded into Chile, Peru, and Argentina, diversifying its market presence across
South America. Employing a focused strategy involving targeted advertising, diversified
distribution channels, and competitive pricing, All Smile aims to establish a robust foothold
in the region.
Identified opportunities in South America include market expansion driven by growing GDP
and favorable tariff benefits. However, competition, regulatory challenges, economic
volatility, and supply chain disruptions pose threats to All Smile's operations.
Strategic entry into Brazil, Mexico, Colombia, Chile, Peru, and Argentina over successive
years capitalizes on each country's unique market dynamics and demand patterns. Assessment
criteria include population, sales, distribution coverage, competition, and economic
indicators.
Establishing manufacturing facilities in Brazil aligns with the country's significant sales
potential and population size. Export considerations prioritize tariff-free trade within South
America, optimizing production costs and ensuring efficient distribution.
Segmented entry strategies based on country attractiveness and demand criteria ensure
targeted market penetration. Focus on economy and healthy toothpaste categories leverages
consumer preferences and market gaps.
Positioning All Smile as a reliable provider of Tooth care products emphasizes accessibility,
affordability, and efficacy across diverse demographics. Product planning, pricing
approaches, location strategies, and marketing plans align with targeted market segments,
emphasizing product variety, competitive pricing, and strategic distribution channels.
By implementing these comprehensive strategies, AllSmile aims to solidify its position as a
leading provider of dental hygiene products throughout Latin America, catering to the needs
of families, younger individuals, and diverse demographic groups.
 Topics Page No.

 Executive summary economic outlook 2

 Brazil’s rating for market entry 4
 Industry news in Brazil 5
 Tariff as percent at CIF 5
 Decision criteria of Brazil 6
 Brand purchase of Mexico 6
 Brand purchase of Colombia 7
 Decision criteria of Argentina & Peru 7
 Market share of Chile 7
 Distibution Coverage 9