THE NATURE OF

COMMUNICATION
MODULE 1
Picture Analysis
 THE NATURE OF
COMMUNICATION
MODULE 1
 Communication
Communication (from the Latin term
communis which means to share and inform
ideas, feelings, etc.) is the act of transmitting
intended meanings from one entity or group
to another through the use of mutually
understood signs and semiotic rules.
 TYPES OF
COMMUNICATION
MODULE 1
Types of Communication
A. Based on Communication Channel
75%
B. Based on Purpose and Style
Based on Communication Style

1. Verbal Communication
It uses words in the
process of sending and
receiving messages.
 Based on Communication Style
1. Verbal Communication

Oral Communication Written Communication

Oral Communication
Oral communication implies
communication through mouth. It
includes individuals conversing with
each other, be it direct conversation
or telephonic conversation. Speeches,
presentations, discussions are all
forms of oral communication.

Written Communication
Written communication involves any
type of interaction that makes use of
the written word. Examples of this
type of communication are letters,
emails, newspapers, and books.
 Based on Communication Style

2. Nonverbal
Communication
It is the process of sending
and receiving messages
without the use of words.
 Based on Communication Style
1. Nonverbal Communication

Audio Visual Audiovisual

Communication Communication Communication
Audio Communication
It primarily uses sounds to communicate or any form of
transmission that is based on hearing.

Visual Communication
It uses aids such as pictures, drawings, illustrations,
and graphic organizers, like charts and tables

Audiovisual Communication
Motion pictures, television, and video clips/recordings
are some of the audiovisual communication media used
both in the academe and in the workplace
Types of Communication
A. Based on Communication Channel
75%
B. Based on Purpose and Style
Based on Purpose and Style

Formal Communication
In this type of communication,
certain rules, conventions and
principles are followed while
communicating message.
EXAMPLE:
Scheduled Administrative Meeting
Formal Business Meeting
 Based on Purpose and Style

Informal
Communication
It is established for societal
affiliations of members in an
organization and face-to-face
discussions.
EXAMPLE:
Communicating with friends
Chitchat with friends
 ORAL
RECITATION
MODULE 1
Shake Hands
NONVERBAL

Shake Hands
Pictograms
 VISUAL

Pictograms
Oration
VERBAL

Oration
A loud siren of ambulance
 AUDIO

A loud siren of ambulance

Nodding
NONVERBAL

Nodding
Grimace
NONVERBAL

Grimace
SMS (Text Message)
 VERBAL

SMS (Text Message)

Pantomine
NONVERBAL

Pantomine
Traffic Lights
 VISUAL

Traffic Lights
Spoken Poetry
 VERBAL

Spoken Poetry
Radios
AUDIO

Radios
GIF (Graphic Interchange Format)
 VISUAL

GIF (Graphic Interchange Format)

Barking of a dog
 AUDIO

Barking of a dog
Patting of the back
 NONVERBAL

Patting of the back

Ptrinted Advertisement
 VISUAL/VERBAL

Ptrinted Advertisement
THANK YOU FOR
LISTENING!
ORAL COMM