PURPOSIVE COMMUNICATION

What is Language?
is a system of communication which consists of a set of sounds and written symbols which
are used by the people of a particular country or region for talking or writing.
- Collins Dictionary
Language Acquisition
When people use a language, they can understand each other because they belong to the
same speech community. They can understand each other because in their speech
community, people share the same set of rules in language system. While growing up,
people acquire the languages used by those in the community.
What is Communication?
Communication is simply the act of transferring information from one place, person or group
to another.
TYPES OF COMMUNICATION ACCORDING TO MODE
A message can be conveyed via these types: verbal – non-verbal and visual. Though
communication is often thought of as verbal, the non-verbal mode is equally important as it
enhances one’s message.
Communication may then be classified to:
 Mode
 Context
 Purpose & Style
Verbal and Non-Verbal
Effective communication calls for the blending of these two types. One cannot be separated
from the other.
Visual Communication
On the other hand, is the type of communication that uses visuals to convey information
and/or messages. Some examples are signs, symbols, imagery, maps, graphs, charts,
diagrams, pictograms, photos, illustrations, drawings and even various forms of electronic
communication.

TYPES OF COMMUNICATION ACCORDING TO CONTEXT

In this sub-section, context in communication is referred to as a composite of people
interacting with each other. Communication may also be classified according to context: (1)
intrapersonal, (2) interpersonal, (3) extended, (4) organizational and (5) intercultural.
Intrapersonal Communication
 The Latin prefix intra – means within or inside. Intrapersonal communication then means
talking to oneself. Some label is as self or inner talk, inner monologue, or inner dialogue.
Psychologists call it with other names such as self-verbalization or self-statement.
Interpersonal Communication
As opposed to intra, the Latin prefix inter – means between, among and together. An
interactive exchange takes place as interpersonal communication takes place. However, as
it occurs, a transaction does not necessarily take place since it can only be a simple
interaction such as greetings, getting to know a person, or ordinary conversations that
happen between or among the inter-actors. This may occur in dyads or small groups, also
known as a group communication.
Extended Communication
This involves the use of electronic media. Unlike before when it only called for the use of
television and radio, nowadays, the description of extended communication may be
expanded as to include tele, audio, or phone conferencing; video conferencing, Skype calls;
and other technological means.
Organizational Communication
For an organization to be successful, a system of communication should be put in place. A
set of rules or standards for communication protocol should be made clear so that
interaction patterns are established. On the part of the individual, you should be equipped
with the needed oral and written communication skills that the organization expects you to
possess.
Intercultural Communication
As the term implies, it is communication between or among people having different
linguistic, religious, ethnic, social, and professional backgrounds. Even gender difference
affects communication. Individuals having different orientations communicate and interpret
messages differently.

TYPES OF COMMUNICATION ACCORDING TO PURPOSE AND STYLE

Formal communication employs setting and the mode of delivered orally or in written form.
Lectures, public talks/ speeches research and project proposals, reports, and business
letters, among others are all considered formal situations and writings. To inform, to
entertain, and to persuade are the main objectives of this type of communication.