DEPARTMENT TOURISM AND HOSPITALITY

SESSION 1 2023/2024
DTM 30052 MENU PLANNING AND DESIGN

CASE STUDY 1

LECTURE NAME: En Muhammad Fauzi Bin Ishamuddin

GROUP MEMBERS:

NAME MATRIX NO.

AHMAD SYAHADAT ZKIRI BIN ZAIMIZAM 17DHF22F1009

MUHAMMAD DANISH BIN JAAFAR 17DHF22F1021

MUHAMMAD NASHRULLAH BIN 17DHF22F1033
MUHADZAR ZUHDI
AHMAD ROHAIZAD BIN ROZAIMI 17DHF22F1035
 EXPLAIN AND CREATE MENU CARD BASED ON THOSE
TYPES OF FOOD SERVICE OPERATIONS.

Bistro.

A bistro is a small, casual, and cozy kind of restaurant, known to offer a limited
but thoughtfully curated menu of classic and comforting dishes. It is usually with
French influence. The term bistro is a French word, associated with a typical type
of food and drinks. This establishment always prioritizes or uses quality and fresh
ingredients, aiming to deliver delicious, moderately priced meals.

Common characteristics of bistro establishment :

1. Concise menu :
• Bistros usually have a menu of appetizers, entrees, and desserts to show
quality over quantity.
2. Atmosphere :
• Bistro establishments have an intimate and cozy atmosphere, often with
dim lighting and relaxing settings.
3. Service :
• Informal and welcoming environment.
4. Menu :
• Dishes like escargot and bourguignon.
Fine Dining Restaurant.

A fine dining restaurant is a type of food service operation that refers to a

restaurant that offers a high-end and upscale dining experience. It represents the
pinnacle of the culinary world. These restaurants cater to individuals seeking a
remarkable culinary journey, often accompanied by upscale decoration, exquisite
tableware, and a perfectly curated menu. This establishment usually needs to be
reserved first before getting to be seated. A lot of fine dining restaurant has a
formal dress code and dress elegantly.

Common characteristics of fine dining restaurants:

1. Gourmet cuisine:
• Offer a menu featuring gourmet and crafted dishes, often prepared with
exotic or rare ingredients.
2. Atmosphere:
• This establishment has a sophisticated and formal ambiance with
luxurious decoration and settings.
3. Service:
• The service staff is professionally trained to provide an attentive,
knowledgeable, and to enhance the dining experience.
4. Menus:
• Some fine dining restaurant has a prix fix menu and customer can
choose from a set menu with multiple courses.
Ethnic Restaurant.

An ethnic restaurant is a food service operation that focuses on or specializes in

offering cuisine from a specific cultural or regional background. This type of
restaurant will give an opportunity to explore and taste food from another part of
the world. The ethnic restaurant is popular among people who seek diversity and
authentic experiences.

Common characteristics of ethnic restaurants:

1. Diverse menu:
• The menu typically features a wide range of dishes, including
appetizers, main courses, and desserts to show the cuisine’s diversity.
2. Atmosphere:
• The decorations, music, colour, and overall design of the restaurant will
represent the culture or region of the cuisine that want to be serve.
3. Service:
• Some ethnic restaurants will provide an educational aspect to teach
other people by explaining the cultural dishes or ingredients.
4. Menus:
• Use specialized ingredient and spices to maintain the authenticity of
their dishes.
Themed Restaurant

A themed restaurant is a type of food service operation that follows or shows a

specific theme or concept. This type of restaurant is popular for its ability to bring
people or show the customer into a different world that goes beyond just the food.
They focused on people that looking for entertainment and immersion while
enjoying the meal.

Common characteristics of themed restaurants:

1. Unique concept:
• Using a unique concept such as a historical era, a movie, or a fantasy
world.
2. Atmosphere:
• The restaurant’s ambiance, decoration, interior design, and staff attire
are carefully chosen to match their chosen theme.
3. Target audience :
• Fans of particular movies, TV shows, or pop culture phenomenon
because this establishment usually has interactive performances such as
costumed characters, live performances, or themed events to enhance
the experience.
4. Menu :
• Dishes and drinks designed to match the concept. This can involve
creative and playful kind of traditional foods.
Fast-food restaurant (counter service).

Fast-food restaurants with a counter service are a common type of food service
operations that are quick, fast, and convenient dining. It is an affordable meal
without any formality of sit-down dining. This establishment is popular with their
efficiency and ability to serve a lot of customers in a short period.

Common characteristics of fast-food restaurant (counter service):

1. Counter ordering:
• Customers need to order at a counter or service area, where they can
choose their own meal from the standardized menu.
2. Affordable price:
• Pricing is budget-friendly making it accessible to a lot of people.
3. Atmosphere:
• A lot of fast-food restaurants offer drive-thru and takeout options. In
some cases, customers are responsible for picking up their orders at the
counter, filling their own drinks, and throw away their own trash in the
designated places.
4. Menus:
• Limited menu, focusing on a few core items, which are produce
consistently.
Fast-food restaurant (table service).

Fast-food restaurants with table service are referred to as “fast casual” restaurants
that combine traditional fast food with sit-down dining. Its aim is to provide a
mid-ground dining experience. This type of food operation is popular among
people who seek a balance between speed and a more relaxed dining experience.

Common characteristics of fast-food restaurant (table service):

1. Order at the counter:

• Customer place their order at the counter, the same like in a typical fast-
food restaurant.
2. Atmosphere:
• The ambiance is more relaxed and usually has seating and a pleasant
dining area.
3. Service:
• The service is not as formal as full service dining, but it is faster and
more convenient. The ordered food is delivered to the customer’s table
by the restaurant staff.
4. Menus:
• Focusing on a few core item with more quality ingredients compared to
traditional fast-food chains.
Cafeteria (institutional).

A cafeteria institutional food service operations is a type of dining place that

commonly found at schools, college, university, corporates offices and
government institutional.

Common characteristics of cafeteria (institutional):

1. Self-service concept:
• Customers need to take their own selected food items from various
serving stations or buffet style setup.
2. Atmosphere:
• This establishment has an limited ambiance that focus just on
practically and efficiency rather than a luxurious dining atmosphere.
3. Operation time:
• Cafeteria in institutional usually operate at specific hours align with the
schedule of that place such as office hours or school hours.
4. Menus:
• Cafeteria are designed to serve a lot of customers in one time efficiently
and quickly and their menu focused on a balanced and nutritional meals,
especially in educational and healthcare facilities.
Beverage outlet.

A beverage outlet is a type of food operation that focuses primarily on selling

various kinds of beverages that include an alcoholic or non-alcoholic option. It
will attract individuals who are looking for

Common characteristics of beverage outlet:

1. Beverage-Centric:
• Offering a variety of beverages, which can include coffee, tea, soft
drinks, alcoholic drinks, mocktails, cocktails, and more.
2. Atmosphere:
• Designed with a mind to provide a social and relaxing ambiance,
making them popular for socializing, meeting, or unwinding.
3. Varied Concept:
• Have a lot of concepts such as cafes, bars, lounges, juice bars, or even
standalone beverage kiosks.
4. Menus:
• There is a small amount of food such as snacks or light fare but this
establishment’s menu primarily consists of beverages. They also offer
specialty drinks, which can include craft cocktails, gourmet coffee, and
unique teas.
Cafeteria (outdoor)

A cafeteria outdoor food service operations is a dining facility located in an

outdoor setting or in a place like recreational areas, parks or outdoor events. These
cafeterias focused on people who wanted to enjoy food while doing outdoor
activities. So this type of food operations provide a convenient and enjoyable
dining option.

Common characteristics of cafeteria (outdoor):

1. Open-air setting:
• Situated in outdoor locations that surrounded by air and natural
environment.
2. Atmosphere:
• The ambiance are usually followed the outdoor setting, with picnic
tables, chair, benches and lot more.
3. Service:
• Fast service, and efficient to follow up the visitors or customers who are
doing recreational activities.
4. Menus:
• The menu focus on simple and portable food items such as hot dogs,
hamburgers, sandwiches and beverages.
Cafeteria (transportation)

Cafeteria transportation is a type of food service operation that is a dining facility

located in a transportation hub, such as an airport, bus terminal, KTM station, or
rest station at the side of the highway. This food service operation targets travelers
who want to eat while, before, or after travel with a convenient dining option.

Common characteristics of the cafeteria (transportation):

1. High traffic location:

• Placed in a transportation hub that has travelers around.
2. Atmosphere:
• Informal setting and is typically casual with a focus on functionality and
convenience. Open for extended hours or 24/7 to follow the travelers
schedule.
3. Service:
• Self-service options like kiosk or vending machine so that it became
faster.
4. Menus:
• Variety of options that portable including quick-service meals, grab-
and-go items, and a selection of beverages.