Brand Guideline 2013

Oct. 2011 Ver2.
Confidential
E
Visual Identity System Guidelines
Branding and Visual Identity (VI)
For the YANMAR Group, the YANMAR brand is a guarantee to customers of

responsibility, reliability, and quality. It is also a prize asset, built up since the
founding of the YANMAR Group through its commitment to customers in the
undertaking of its business. Furthermore, the YANMAR brand serves as a prime
resource by which to facilitate and develop future operations.
While the value of a brand may achieve firm customer recognition and favor,
the brand name must be given a memorable visual aspect. Therefore, a visual
identity (VI) system of design elements such as brand logotype and colors
works to visually embody this brand value, to have customers remember it
clearly.
YANMAR’s rapid global development and expansion of business in recent years

have made standardization of the brand image and the conveying of overall
brand strength ever more important. Therefore, to mark its 100th anniversary,
the YANMAR Group has revised its VI system (specifically, rules regarding use
of brand logotype and colors) to improve brand functionality. All involved with
branding design should follow the rules listed in these guidelines correctly in
order to maintain a desirable brand image for the entire YANMAR Group.
Use of these guidelines
These guidelines establish the basic design elements, such as the brand logotype and
brand colors, as well as specific rules for using such elements in design applications.
Consistent and correct use of the brand mark effectively increases and reinforces brand
awareness both inside and outside of the company. Conversely, incorrect use of the
brand mark not only damages the brand image and negatively affects its consistency,
but it may also violate the rights of other parties. You are therefore requested to adhere
to these guidelines.
These guidelines consist of two main sections: Basic Design System, which contains
information on basic design elements, such as logotypes and colors, and Application
Design System, which contains logotype display formats for various items. For more
information, refer to the "Logotype Display List" .
The content of these guidelines is based on current design data (as of 10/2011).
Some content may have been added or revised.
All the data in these guidelines can be downloaded from the Brand Plaza.
If you have any question please feel free to contact the person or the department in
charge of the brand managemt listed below.
The U.S.A.
Ms. Brooke Akers of YANMAR AMERICA CORPORATION.
The EU
Mr. C. Roberts of YANMAR EUROPE B.V.
South East Asia, South Asia, Near Middle East

Ms. A. Toh of YANMAR ASIA (SINGAPORE) CORPORATION PTE., LTD.
Other regions
Brand Group, Brand Management Department, YANMAR CO., LTD.
Email: YBM-PJ@yanmar.co.jp
Issued by : Brand Management Department, Brand Group, YANMAR Co., Ltd.

First edition issued : Jun. 2010
Logotype display list
Logo Category Item Pages

Envelopes B-1-02a,b
Fax Message N/A
Business forms Letterhead B-1-03
and
other materials Invoice B-1-04
Delivery Notification N/A
PowerPoint B-1-05
Novelties Novelties B-7-01
For use on all items which Cardboard boxes B-3-01

Packaging
collectively represent the Packaging B-3-02a,b,c
company and its affiliates. YANMAR nameplate refer to the separate manual
It is the face of the YANMAR Model tablet refer to the separate manual
brand. Warranty B-4-03a,b
Products
Operation manuals B-4-01a,b, 02a,b
Parts catalogs B-4-03a,b
Product information N/A
Signs Building signs (Office, factories,etc.) *Except for dealers refer to the separate manual
Uniforms N/A
Uniforms Caps for factory visiters B-5-01
Helmets for factory visiters B-5-02
Vehicles Vehicles refer to the separate manual
Business forms Business cards B-1-01
Newspaper advertisements B-2-01a,b,c
Magazine advertisements B-2-02a,b
For use on items that make Posters B-2-03a,b
general customers aware of Product catalogs B-2-05
YANMAR. Corporate literature B-2-04

Website B-2-07
Exhibition signs B-6-01
Press release B-2-08
Emblem
For use on special items only. Products *For use on Tractors, Combines, Rice trnsplanters,
Construction equipment, Boats only.
Dealers: Store signs

For use on distributors’ signs Dealers refer to the separate manual
and service vehicles, etc. only.
Dealers: Vehicles
To be used only for items that Powered by YANMAR

meet certain requirements.
Products *Use only for the outside vender products on condition
that Yanmar engine is equipped.
Basic Design System
Contents Basic Design System
YANMAR Visual Identity System Guidelines
Overview of the basic design elements 01
Brand logotype 02
Brand statement (with the specification that it be used in tandem with the brand logo type) 03
Emblem 04
Company logotype 1 05a
Company logotype 2 05b
Brand color 06
Display color for brand logotype 07
Clear space 08
Relationship between display color and background color for brand logotype 09
Relationship between display color and background color for brand logotype (statement) 10
Recommended typefaces 11
Signature system 1 12a
Signature system 2 12b
Examples of prohibited use 1 13
Examples of prohibited use 2 14
Use of “Powered by YANMAR” logotype (Reference) 15

Overview of the basic design elements A-01
YANMAR Visual Identity System Guidelines Basic Design System
Basic design elements include the brand logotype

and company logotype which serve as the face of
the YANMAR brand.
In order to construct a desirable brand image,

these basic design elements must be used
correctly and effectively in accordance with the
rules of use shown on the following pages.
The YANMAR brand logotype is the basis of the YANMAR

Brand Logotype Group's CI (corporate identity) which collectively indicates
the company and its affiliates, representing the corporate
brand. It is the face of the YANMAR brand.
The brand statement conveys to the world the corporate

stance of YANMAR and its affiliates, as well as its
Brand Logotype commitment to customers. As a rule, please use the
(Statement) brand statement in tandem with the brand logotype and
refrain from using it as a stand-alone display, except when
appealing to the brand statement itself.
The emblem is a design element used on products to create

a strong visual sense of brand identity. It is used as a three-
Emblem dimensional display element on vehicles, such as tractors,
combines, rice transplanters and other types of farming
vehicles, construction equipment, and boats.
The company name is the name used by the company in

carrying out its business. The company logotype is in an
Conmany Logotype exclusive typeface created to visually emphasizing the
company's name in its products and advertising.
Brand logotype A-02
The YANMAR brand logotype is the basis of

the YANMAR Group's CI (corporate identity)
which collectively indicates the company and its
affiliates, representing the corporate brand. It is
the face of the YANMAR brand.
The brand logotype is a specially designed

set of letters intended to express the YANMAR
Brand logotype
brand visually and symbolically, and to do so in
harmony with the brand mark. Substitution of
another typeface or altering the logotype’s form or
configuration is prohibited.
In order to always maintain the logotype quality

and ensure that it is clearly displayed, a minimum
size has been specified and should be observed
whenever the logotype is printed. A smaller size
than this is not to be used. Also, although this
does not apply to non-printed materials since
conditions vary, the logotype should always be
displayed in a size that is clearly legible.
The registration mark (®) can be displayed when

registration for a given product is completed in
each respective country or region. Further, since
the registration mark (®) is often distorted when
displayed in a small typeface size, the registration
mark (®) should be removed when there is a
problem with its reproducibility.
However, as use of the (®) mark might be required

in certain countries or regions, feel free to contact
the Brand Management Department for more
information regarding whether or not it needs to
be displayed.
[ Ratio ] [ Minimum size ]
15mm
7.45A
Brand statement (with the specification that it be used in tandem with the brand logotype) A-03
A global brand statement that communicates

YANMAR’s company attitude to the outside
world. The brand statement expresses YANMAR’s
commitment to providing a valuable business
model to its customers and to continual
development as a company together with its
customers.
Brand logotype (statement)

Below is the exclusive logotype used to display
the brand statement. As a rule, please use
the brand statement in tandem with the brand
logotype as specified below, and refrain from
using it as a stand-alone display, except when
appealing to the brand statement itself.
[ Ratio ] [ Minimum size ]
30mm
A
0.3A
0.37A
Emblem A-04
The emblem is a design element used on products

to create a strong visual sense of brand identity.
It is used as a three-dimensional display element
on vehicles, such as tractors, combines, rice
transplanters and other types of farming vehicles,
construction equipment, and boats.
The emblem's motif comprises the letter "Y"

(center), and three lines (bottom) which represent
"Land," "Sea," and "City": YANMAR's business
fields. The upper right arm of the letter "Y" that
Emblem
protrudes from the ring frame is a dynamic
symbolization of the YANMAR Group's objective:
to forge a great future in the global market,
unconstrained by traditional business frameworks.
In addition, the oval shaped emblem frame uses
the golden ratio (horizontal to vertical ratio of
1:1.1618).
The emblem is basically used as a three-

dimensional display element (detailed use
applications are specified in the separate YIS
regulations). If unsure as to whether the emblem
can be used or displayed, contact the Brand
Management Department
Company logotype 1 A-05a
The company name is the name used by the

company in carrying out its business. It is
used in various venues, including: products,
advertisements, public relations and transaction
documents. Consequently, there is a need to
standardize its display.
The company logotype is in an exclusive

The Conmany Logotype
typeface that is used to visually emphasize the
company name.

and ensure that it is clearly displayed,
a minimum size has been specified and should
be observed whenever the logotype is printed.
As a general rule, a smaller size than this is not
to be used. Also, although this rule does not
apply to non-printed materials since conditions
vary, the logotype should always be displayed in
a size that is clearly legible.
[ Ratio ]
15B
[ Minimum size ]
15mm
Company logotype 2 A-05b
The company name is the name used by the

company in carrying out its business. It is
used in various venues, including: products,
advertisements, public relations and transaction
documents. Consequently, there is a need to
standardize its display.
The company logotype is in an exclusive

The Conmany Logotype
typeface that is used to visually emphasize the
company name.

and ensure that it is clearly displayed,
a minimum size has been specified and should
be observed whenever the logotype is printed.
As a general rule, a smaller size than this is not
to be used. Also, although this rule does not
apply to non-printed materials since conditions
vary, the logotype should always be displayed in
a size that is clearly legible.
[ Ratio ]
A A
28.9A 31.2 A
A A
44A 18.4A
[ Minimum size ]
15mm 15mm
15mm 15mm
Brand color A-06
The brand color is a color designed to accentuate

the uniqueness of the YANMAR brand. Epecially,
we call the color displayed YANMAR's brand
presence "YANMAR Red".
When the brand color is actively integrated with

applied designs, it creates a visually unified look
that increases brand recognition.
Please refer to the designated color chips, as

problems with reproducing the color may arise
due to ink, paper quality, or other issues.
Display color for brand logotype A-07
YANMAR Red is the primary color used for the

brand logotype. In cases where it is difficult to
use YANMAR Red in the brand logotype, it can
be displayed in white typeface on a colored
background.
When monochrome display is required, for printed

materials such as business forms or newspaper
Brand Logotype Standard display Monochrome display
advertisements, black should be used as the
(in the case of black)
standard display color for the brand logotype.
However, in cases of single-color printing or of
materials of a set color, the brand logotype may Positive
be displayed in that color.
In addition, in situations other that those

mentioned above where it is difficult to display
the brand logotype using the sub-color, YANMAR Reverse
Red, YANMAR Black may be used instead.
First contact the Brand Management Department

in cases where it is necessary to display the
brand logotype using the print color/material color
or YANMAR Black.
Note: In exceptional cases, the use of silver to

display the brand logotype on certain products is
permitted. Refer to the YIS regulations for more
information. Brand Logotype Standard display Monochrome display
(statement) (in the case of black)
Positive
Reverse
Clear space A-08
The brand logotype must be displayed independently

and should be distinct from all other elements. A
specified clear space is maintained around the brand
logotype to ensure that they are not confused
with other elements being displayed and to make
sure their own distinctive impression is not
compromised. When displaying other elements,
make sure to position them at a distance no closer
Brand logotype Brand logotype (statement)
than the dotted lines.
0.5A 0.5A
A A
0.5A
0.5A
0.5A 0.5A
0.5A 0.5A
Relationship between display color and background color for brand logotype A-09
For the brand logotype, avoid displays that lack

contrast. Please refer to the chart on the right to
maintain a display that is always clear.
Use the % listed on the chart as a rough

measurement, as the relationship between the
display color and the background color differs
depending on variation of paper quality and ink
0 10 20 30 40 50 60 70 80 90 100
（％）
intensity.
Color display
0 10 20 30 40 50 60 70 80 90 100
（％）
Black and white display
With photographs
Crossed out examples:

The crossed out examples above should be avoided
because the logotype is not clearly contrasted with the background color.
Relationship between display color and background color for brand logotype (statement) A-10
For the brand logotype (statement), avoid displays

that lack contrast. Please refer to the chart on the
right to maintain a display that is always clear.
Use the % listed on the chart as a rough

measurement, as the relationship between the
display color and the background color differs
depending on variation of paper quality and ink
0 10 20 30 40 50 60 70 80 90 100
（％）
intensity.
Color display
0 10 20 30 40 50 60 70 80 90 100
（％）
Black and white display
With photographs
Recommended typefaces A-11
The recommended typefaces were chosen from

existing typefaces to achieve a visual balance
when the company logotype is displayed together
with actual information (address and phone
number). Please prioritize these typefaces over
others. However, this is not intended to limit
creativity when expressing a product “worldview”
in advertising, nor is intended to restrict freedom
in choosing fonts to create the best image. The
most appropriate typeface should be chosen in
each case.
Use Arial when Helvetica Neue is unavailable.

Signature system 1 A-12a
The signature system shows the ideal size and

positional relationship of the company logotype
display and the company’s address and telephone
number on printed materials, such as public
relations materials, advertisement materials,
business forms, and stationary.
Feel free to adjust the size on a case-by-case

Company logotype + address
basis, as it varies depending on display space
and item.
H H
0.5H over 0.5H over
0.95H under Umeda Gate Tower 0.95H under Umeda Gate Tower
1-9 Tsuruno-cho, Kita-ku, Osaka 530-8311, Japan 1-9 Tsuruno-cho, Kita-ku, Osaka 530-8311, Japan
Tel:00-0000-0000 Fax:00-0000-0000 Tel:00-0000-0000 Fax:00-0000-0000
Align left http://www.yanmar.co.jp http://www.yanmar.co.jp
Center
Signature system 2 A-12b
The signature system shows the ideal size and

positional relationship of the company logotype
display and the company’s address and telephone
number on printed materials, such as public
relations materials, advertisement materials,
business forms, and stationary.
Feel free to adjust the size on a case-by-case

basis, as it varies depending on display space
and item.
Company logotype + address
H H
0.5H over 0.5H over
0.95H under 101 International Parkway, Adairsville, GA 30103, U.S.A. 0.95H under 101 International Parkway, Adairsville, GA 30103, U.S.A.
Tel:0-000-000-0000 Fax:0-000-000-0000 Tel:0-000-000-0000 Fax:0-000-000-0000
http://www.yanmar.com http://www.yanmar.com
Align left
Center
H H
0.5H over 0.5H over
0.95H under Room 2002, China Insurance Building, 166 Pudong LuJiaZui East Road, 0.95H under Room 2002, China Insurance Building, 166 Pudong LuJiaZui East Road,
Shanghai, China P.C.:200120 Shanghai, China P.C.:200120
Tel:000-0000-0000 Fax:000-0000-0000 Tel:000-0000-0000 Fax:000-0000-0000
Align left http://www.yanmar-sha.com http://www.yanmar-sha.com
Center
H H
0.5H over 0.5H over
0.95H under 4 Tuas Lane, Singapore 638613 0.95H under 4 Tuas Lane, Singapore 638613
Tel:00-00000000 Fax:00-00000000 Tel:00-00000000 Fax:00-00000000
http://www.yanmar.co.jp/yasc http://www.yanmar.co.jp/yasc
Align left
Center
H H
0.5H over 0.5H over
0.95H under Brugplein11, 1332 BS Almere -de Vaart, The Netherlands. 0.95H under Brugplein11, 1332 BS Almere -de Vaart, The Netherlands.
Tel:00-00-0000000 Fax:00-00-0000000 Tel:00-00-0000000 Fax:00-00-0000000
http://www.yanmar.nl http://www.yanmar.nl
Align left
Center
Examples of prohibited use 1 A-13
This page shows some examples of inappropriate

usage of the basic design elements. Inappropriate
displays, such as the examples shown here, not
only cause poor differentiation and legibility, but
also obstruct accurate recognition of the brand
image, and thus do harm to brand value.
1 Do not use brand set for newly created items. 1 2 3
2 Do not deform brand logotype.
3 Do not use a color that differs from specifications.
4 Avoid using a typeface border.
4 5 6
5 Avoid using a shadow typeface.
6 Do not add luminous visual effects.
7 Avoid enclosing the brand logotype in a way that

makes it look like a mark.
8 Do not use an unclear display.

7 8 9
9 Do not place other elements within too close a range.
10 Do not place the display on a complicated pattern or

background.
11 Do not change the spacing between letters.

10 11 12
12 Do not display on two lines.
13 Do not combine with other displays.
15 Do not combine with brands from other companies or

copyrighted material. 13 14 15
Examples of prohibited use 2 A-14
This page shows some examples of inappropriate

usage of the basic design elements. Inappropriate
displays, such as the examples shown here, not
only cause poor differentiation and legibility, but
also obstruct accurate recognition of the brand
image, and thus do harm to brand value.
1 Do not deform brand logotype. 1 2 3
2 Do not use combinations that differ from specifications.
3 Do not use combinations that differ from specifications.
4 Do not change the typeface of the logotype.
4 5 6
5 Do not change the spacing between letters.
6 Do not use a color that differs from specifications.
7 Avoid using a typeface border.
8 Avoid using a shadow typeface.

7 8 9
9 Do not add luminous visual effects.
10 Do not place the display on a complicated pattern

or background.
11 Do not display on two lines.

10 11 12
13 Do not use an unclear display.
14 Avoid enclosing the brand set in a way that makes

it look like a mark.
15 Do not combine with any other mark except 13 14 15

in the case of the brand logotype.
Use of the "Powered by YANMAR" logotype (Reference) A-15
“Powered by YANMAR” is a special logotype used on the exteriors In addition, make sure that the "Powered by YANMAR" logotype is no
of finished products equipped with YANMAR engines, or on novelty larger than the brand logotype for the finished product. Confirm color
items designed to promote the sales of such products. In displaying reproduction using the YANMAR Red color chip.
this logotype, select one of the four logotypes below and refer to the
display example for matters of space and product color. Using display When using this logotype for the first time, contact the Brand
colors and background colors other than those shown below is not Management Department to confirm that it is acceptable.
allowed.
Horizontal type Vertical type Display example
Positive
Reverse
Application Design System
Contents Applicatio Design System
YANMAR Visual Identity System Guidelines
1. Business forms and other materials 2. Packaging 6. Signs
Business cards 01a Cardboard box 01 Outdoor billboard advertisements Please refer to the separate “Manual for Shop Signs”
Business cards (Japanese) 01b Label for parts / Vinyl 02a Building signs Please refer to the separate “Manual for Corporate Signs”
Envelopes (105mm x 240mm) 02a Dressing box / Thomson cardboard for parts 02b Exhibition signs (reference) 01
Envelopes (240mm x 332mm) 02b Cardboard box for parts 02c
Letterhead 03 7. Noveltie
Invoices 04 4. Products Novelties 01
PowerPoint templates 05 Model tablet Please refer to the separate “YIS Regulations”and“Product design guideline”
Document header 06 Nameplate design Please refer to the separate “YIS Regulations”and“Product design guideline” Vehicles
Three-dimentional emblems Please refer to the separate “YIS Regulations”and“Product design guideline” Vehicles Please refer to the separate “Service Car Manual”
2. Advertising and Promotional Goods Operation manuals (Letter size) 01a
Newspaper advertisements (vertical) 01a Operation manuals (A4 size) 01b
Newspaper advertisements (horizontal) 01b Operation manuals w/photo (Letter size) 02a
Newspaper advertisements (company name advertisements) 01c Operation manuals w/photo (A4 size) 02b
Magazine advertisements (one page) 02a Service manuals (A4 size) 03a
Magazine advertisements (two-page spread) 02b Parts catalogs (Letter size) 04a
Posters (vertical) 03a Parts catalogs (A4 size) 04b
Posters (horizontal) 03b Warranty 1 05a
Corporate literature 04 Warranty 2 05b
Product catalogs 05 Warranty 3 05c
Product catalogs (Letter size) 05a
Product catalogs (A4 size) 05b 5. Uniforms
TV commercials (jingle) 06 Caps for factory visiters 01
Web (top page) 07 Helmets 02
Calendar (reference) 08
Business cards B-1-01a
YANMAR Visual Identity System Guidelines Applicatio Design System
This shows the standard design.

Please follow the layout below. To properly display
the brand logotype (statement), please create
using print ready data.
Unit : mm
Business cards (Japanese) B-1-01b
This shows standard design in Japanese typeface.

Please create using print ready data.
Unit : mm
Envelopes (105mm x 240mm) B-1-02a
Please display the brand logotype on the front side, and organization
names such as the company name, department name, and branch
name on the back side. For questions concerning the display of
organization names, please contact the General Affairs Department,
YANMAR Head Office.
13 60
12
2.5
101 International Parkway, Adairsville, GA 30103
Address：Helvetica Medium 7pt
Unit : mm
Scale : 70% of actual size
Envelopes (240mm x 332mm) B-1-02b
Please display the brand logotype on the front side, and organization
names such as the company name, department name, and branch
name on the back side. For questions concerning the display of
organization names, please contact the General Affairs Department,
YANMAR Head Office.
15 80
17
3.5
101 International Parkway, Adairsville, GA 30103
Address：Helvetica Medium 10pt
Unit : mm
Letterhead B-1-03
Please use a template downloaded from “BRAND PLAZA” .
40
11 40
11
3.5 3.5
951 Corporate Grove Drive, Buffalo Grove, Illinois 60089-4508
Telephone 847-541-1900 FAX 847-541-2161 951 Corporate Grove Drive, Buffalo Grove, Illinois 60089-4508
22 Telephone 847-541-1900 FAX 847-541-2161

22
A4 size Letter size
Unit : mm
Invoices B-1-04
Unit : mm
PowerPoint templates B-1-05
Top page Agenda page Divider page
Slide page Last page

Document header B-1-06

Use when displaying the brand logotype on documents
created using Word, Excel, etc.
0.06A 0.23A 0.06A 0.23A
0.06A 0.06A
clear space
A
Newspaper advertisements (vertical) B-2-01a
These are the display specifications for using the

brand in newspaper advertisements (vertical).
Please be sure to display the brand logotype
(statement) in accordance with the ratio shown
below.
For all advertising that appears on a right-side page,

the logo can be placed in the top right corner.
Design example
Newspaper advertisements (horizontal) B-2-01b

brand in newspaper advertisements (horizontal).
below.
Design example
B
0.03B0 .17B
0.03B
YANMAR AMERIC A CORPO RATION YANMAR AMERIC A CORPO RATION

0.01B
ht tp :/ /w ww .y anma r. co m 101 International Parkway, Adairsville, GA 30103 ht tp :/ /w ww .y anma r. co m 101 International Parkway, Adairsville, GA 30103
0.02B
Newspaper advertisements (company name advertisements) B-2-01c

brand in newspaper advertisements (company
name advertisement). Please be sure to display
the brand logotype (statement) in accordance with
the ratio shown below.
Design example
A
0.55A
○ ○
YANMAR AMERICA CORPO RATION 101 International Parkway, Adairsville, GA 30103 YANMAR AMERICA CORPO RATION
0.02A
0.03A
*The position of the brand logotype can be moved depending on the design.
When displaying the company name please be sure that it is displayed
according to the above ratios.
Magazine advertisements (one page) B-2-02a

brand for magazine advertisements (one page).
With regard to atypical A4 size, please use the
brand set in the same size as used with standard
A4. For other sizes, please design with the
standard sides having short width, in accordance
with the specifications. Please be sure to display
the brand logotype (statement) in accordance with
the ratio shown below.
* The product logotype (statement) can be

displayed in the upper right-hand corner when the Design example
left-side of the page is bound to the spine.
Magazine advertisements (two-page spread) B-2-02b

brand for magazine advertisements (two-page
spread). With regard to atypical A4 size, please
use the brand set in the same size as used with
standard A4. For other sizes, please design in
accordance with the specifications.
below.
Design example
Posters (vertical) B-2-03a

brand on posters (vertical). Please design with
using the sides with short width as standard.
below.
Design example
A
0.04A 0.23A
0.04A
www.yanmar.com
0.04A
*When displaying a URL, place it at the lower right. 0.04A

When the company name is displayed at the lower right,
however, display the URL at the lower left using the same measurements as shown above.
The positioning and size of the URL can be changed according to the objective of the poster.
Posters (horizontal) B-2-03b

brand on posters (horizontal). Please design with
using the sides with short width as standard.
below.
Design example
0.04A 0.23A
0.04A
www.yanmar.com 0.04A
0.04A
*When displaying a URL, place it at the lower right.
When the company name is displayed at the lower right,
however, display the URL at the lower left using the same measurements as shown above.
The positioning and size of the URL can be changed according to the objective of the poster.
Corporate literature (corporate profiles, environmental and CSR reports, etc.) B-2-04

brand in corporate literature, such as corporate
profiles, environmental and CSR corporate social
responsibility) reports. Please create the design in
compliance with the proper positioning and size
of the brand logotype (statement).
Design example
A
0.05A 0.22A
0.05A
Environmental & Social Report 2010

○
0.14A Title Company Plof ile 2010
○
Product catalogs B-2-05
These are the display specifications for using

the brand in product catalogs. Please create the
design in compliance with proper brand logotype
(statement) positioning, size, display of other
elements, display spacing, etc.
Design example
0.05A 0.22A Clear space
0.05A
Produc t logo display space
A
Product catalogs (letter size) B-2-05a

Example for displaying the series name and the model designation Example for the 4 pages or 6 pages catalogs and so forth with binding margin
Example for displaying the model designation only
Product catalogs (A4 size) B-2-05b

Example for displaying the series name and the model designation
10 47
10
TV commercials (jingle) B-2-06
These are the display specifications for TV

commercials (jingle).
Please comply with the following size and vertical/

horizontal ratios and display color.
The brand logotype display color is RGB-R255.
When using the jingle, please contact the Brand

Management Department for the master tape.
The Yanmar "jingle" is used at the end of all TV Standard Internet search
commercials, promotional DVD, web video and
radio in Japan to clearly identify the commercial 720 720
with the Yanmar brand and to provide brand
penetration. The "jingle" is not required to be used
in TV commercials, but is an available option if it is
desired. If you are interested in using the "jingle"
for commercials and other promotional items
please use these guidelines and contact the Brand
Management Group to obtain the master tape.
486 486
Search 30
119
229 207
1314 58 131 131 4581 31
720
720×486
Unit ＝pixel
＝Center line
486
Search 30
119
189 189
131 4581 31
Web (top page) B-2-07
This is the design image for the web (top page).

The brand logotype (statement) should be
displayed in the header portion at the top of the
page. For detailed guidelines please contact the
department in charge of maintaining the home
page.
標準インターネット検索
Press Release B-2-08
15 40 10
17
News Release 7
0.8
Calendar (reference) B-2-09
This is the design sample of calendar.

Please display the brand logotype (statement) as shown below.
2011 10 October
SUN MON TUE WED THU FRI SAT
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 1
Cardboard box B-3-01
This is the design sample of cardboard box.
Top
Front Side
Parts label / Plastic wrapping B-3-02a
This is the design sample of parts label and

plastic wrapping.
Parts label Plastic wrapping
TS TS TS TS
AR AR AR
EP EP EP
IN IN IN
NU NU NU
GE GE GE
GENUINE PARTS
S S S
RT RT RT
PA PA PA
NE NE NE IN
N UI N UI N UI NU
GE GE GE GE
TS TS TS TS
AR AR AR
EP EP EP
IN IN IN
NU NU NU
GE GE GE
TS TS TS
AR AR AR
EP EP EP
IN IN IN IN
NU NU NU NU
GE GE GE GE
TS TS TS TS
AR AR AR
EP EP EP
IN IN IN
NU NU NU
GE GE GE
S S S
Dressing box / Thomson cardboard for parts B-3-02b
This is the design sample of doressing box /

thomson cardboard for parts.
Cardboard box for parts B-3-02c
This is the design sample of doressing box for

parts.
Operation manuals (Letter size) B-4-01a
Unit : mm
Operation manuals (A4 size) B-4-01b
Unit : mm
Operation manuals w/photo (Letter size) B-4-02a
The above shows a example.

The photograph and model type may differ from actual one.
Unit : mm
Operation manuals w/photo (A4 size) B-4-02b
The above shows a example.

The photograph and model type may differ from actual one.
Unit : mm
Service manuals (A4 size) B-4-03a
Unit : mm
Parts catalogs (Letter size) B-4-04a
Premium-grade paper, color specification
Premium colored paper Approximate colors

Marine Azure DIC 2167
Industrial Ivor y DIC 20 54
Agricultural Greenish brown DIC 2108
machinery Unit : mm
Parts catalogs (A4 size) B-4-04b
Premium-grade paper, color specification
Premium colored paper Approximate colors

Marine Azure DIC 2167
Industrial Ivor y DIC 20 54
Agricultural Greenish brown DIC 2108
machinery Unit : mm
Warranty 1 B-4-05a
This is the design for warranty handbooks. Please create the

design in compliance with proper brand logotype positioning,
size, etc.
Cover for warranty handbook
50
16
Unit : mm
Warranty 2 B-4-05b
This is the design for warranty handbooks. Please create the

design in compliance with proper brand logotype positioning,
size, etc.
Color
32 36
13
114
Black & White
Unit : mm
Warranty 3 B-4-05c
These are designs for warranty cards and warranty registrations.

Please create the design in compliance with proper brand
logotype positioning, size, etc.
Warranty card sheet Warranty registration
50
12
FOR R EADY R EFERENCE W HEN P ARTS O R S ERVICE I S R EQUIRED,
KEEP T HIS O WNER IDENTIFICATION C ARD. P RESENT T HIS CARD T O
YOUR S ERVICING D EALER T O I NSURE P ROMPT A ND E FFI CIENT
WARRANTY S ERVICE. S EE R EVERSE S IDE FOR C OMPLETE W ARRANTY.
Unit : mm
Caps for factory visiters B-5-01
This is the cap design for factory visiters.

Please create the design in compliance with
proper brand logotype positioning, size, etc.
Helmets for factory visiters B-5-02
Please create the design in compliance with

proper brand logotype positioning, size, etc.
Clear space
7.45A
0.5A
A Brand color (YANMAR Red)
0.5A
0.5A 0.5A
A
7.45A
It is possible to display the company nemes in this area.

A : 12mm (Reference) The letters should be black color.
Exhibition signs (reference) B-6-01
These are the design samples for exhibition signs.

Please display the brand logotype (statement)
on the reception backboard as shown below.
For usage of the brand logotype (statement)
on the booth facade, please contact the Brand
Management Department.
Reception backboard
Novelties (reference) B-7-01
Please display the brand logo type as shown

below.
ww w.yanmar .co.jp

Brand Guideline 2013

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Brand Guideline 2013

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Oct. 2011 Ver2.

For the YANMAR Group, the YANMAR brand is a guarantee to customers of

YANMAR’s rapid global development and expansion of business in recent years

South East Asia, South Asia, Near Middle East

Issued by : Brand Management Department, Brand Group, YANMAR Co., Ltd.

Logo Category Item Pages

For use on all items which Cardboard boxes B-3-01

For use on items that make Posters B-2-03a,b

general customers aware of Product catalogs B-2-05

YANMAR. Corporate literature B-2-04

Dealers: Store signs

To be used only for items that Powered by YANMAR

Overview of the basic design elements 01

Company logotype 1 05a

Company logotype 2 05b

Display color for brand logotype 07

Signature system 1 12a

Signature system 2 12b

Examples of prohibited use 1 13

Examples of prohibited use 2 14

Use of “Powered by YANMAR” logotype (Reference) 15

Basic design elements include the brand logotype

In order to construct a desirable brand image,

The YANMAR brand logotype is the basis of the YANMAR

The brand statement conveys to the world the corporate

The emblem is a design element used on products to create

The company name is the name used by the company in

The YANMAR brand logotype is the basis of

The brand logotype is a specially designed

In order to always maintain the logotype quality

The registration mark (®) can be displayed when

However, as use of the (®) mark might be required

[ Ratio ] [ Minimum size ]

A global brand statement that communicates

Brand logotype (statement)

[ Ratio ] [ Minimum size ]

The emblem is a design element used on products

The emblem's motif comprises the letter "Y"

The emblem is basically used as a three-

The company name is the name used by the

The company logotype is in an exclusive

In order to always maintain the logotype quality

The company name is the name used by the

The company logotype is in an exclusive

In order to always maintain the logotype quality

The brand color is a color designed to accentuate

When the brand color is actively integrated with

Please refer to the designated color chips, as

YANMAR Red is the primary color used for the

When monochrome display is required, for printed

In addition, in situations other that those

First contact the Brand Management Department

Note: In exceptional cases, the use of silver to

The brand logotype must be displayed independently

For the brand logotype, avoid displays that lack

Use the % listed on the chart as a rough

Black and white display

Crossed out examples:

For the brand logotype (statement), avoid displays

Use the % listed on the chart as a rough

Black and white display

The recommended typefaces were chosen from

Use Arial when Helvetica Neue is unavailable.

The signature system shows the ideal size and