Introduction

Isuzu Motors Limited is publishing the guidelines on the use of corporate visuals as the Isuzu Visual
Identification System (I.VIS) Manual in order to ensure effective penetration of our brand identity.

The I.VIS is an important manual that describes the basic design system to express the company’s corporate
symbol as well as the design principles and usage that all Isuzu group companies must follow. In order to
raise global brand recognition of Isuzu, it is essential to strictly observe the manual’s guidelines and
principles when using visual identification material.

April 2009
Isuzu Motors Limited

Notes
The corporate symbol described in the manual is “intellectual property” owned by Isuzu Motors
●

Limited. The manual does not grant the right to use this intellectual property. Therefore, please carefully
check the following:
・For those who intend to use the corporate symbol – confirm details of agreement on permission to use
the corporate symbol prior to use.
・For those who intend to distribute this manual – confirm whether or not there is an agreement with the
recipient to use the corporate symbol as well as agreement details.
When the corporate symbol is used for commercial activities, the symbol should be treated as a
“trademark.” This manual by itself does not grant the right to use the corporate symbol as a trademark,
and users are responsible for reviewing trademark laws and provisions of individual countries as well as
the acquisition of the right to use.
●
This manual is part of the intellectual property of the Isuzu group and should be carefully handled;
distribution of the manual to third parties for purposes other than business is not allowed.
●
An accurate understanding of the purposes and descriptions in the manual is required and care should
be taken to ensure accurate expression of the logo and other visual identification materials.
●
This manual is subject to revision to reflect future content development.
●
For questions about manual content, please inquire at ISUZU I.VIS committee.

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Contents
Corporate Vision, Mission and Statement 1-1 Introduction
1-2 Contents
1-3 I.VIS Basic Organization
1-4 Goals of I.VIS
1-5 Corporate Vision, Mission and Statement
1-6 Purposes and Roles of Corporate Vision, Mission and Statement
A. Corporate Symbol, Color A-1 Corporate Symbol
and Company Name Display A-2 Corporate Symbol Isolation Zone
A-3 Combination with Background Color
A-4 Corporate Color
A-5 Examples of Prohibited Use of Corporate Symbol and Color
A-6 Company Name Display and Isolation Zone
A-7 Handling of Corporate Symbol 1
A-8 Handling of Corporate Symbol 2
B. Typeface Usage B-1 Corporate Typefaces
B-2 Corporate Typeface Usage Examples
C. Applications C-1 Corporate Flag
C-2 Business Cards
C-3 Letterhead (A4)
C-4 Fax Sheet
D. Corporate Statement Usage D-1 Corporate Symbol with Corporate Statement
D-2 Isolation Zone for Corporate Symbol with Corporate Statement
D-3 Rules for Corporate Symbol with Corporate Statement
D-4 Handling of Corporate Symbol with Corporate Statement
D-5 Recommended Usage 1
D-6 Recommended Usage 2
D-7 Recommended Usage 3
D-8 Recommended Usage 4
D-9 Recommended Usage 5
E. Dealership Design E-1 Dealership Design
E-2 Priority Areas
E-3 Corporate Symbol Installation
E-4 Corporate Symbol 1
E-5 Corporate Symbol 2
E-6 Dealership Colors
E-7 Dealership Exterior Color
E-8 Exterior and Interior of Service Shop
E-9 Company Name Display and Guide Sign Display
E-10 Company Name and Isolation Zone
E-11 Display of Dealership Name
E-12 Guide Sign Display
E-13 Corporate Icon
E-14 Outdoor Signs 1 (Isuzu Supply)
E-15 Outdoor Signs 2 (Isuzu Supply)
E-16 Outdoor Signs 3 (Alternative)
E-17 Information Symbols 1
E-18 Information Symbols 2
E-19 Information Symbols 3
E-20 Information Symbols 4
E-21 Dealer Attendant Uniforms
E-22 Service Vehicles 1
E-23 Service Vehicles 2
E-24 Service Vehicles 3
Dealership Design Guide
E-25 Keys of Dealership Design
E-26 Example: Dealership Layout
E-27 Dealership Facility Layout Part 1
E-28 Dealership Facility Layout Part 2
E-29 Dealership Facility Layout Part 3
E-30 Dealership Facility Layout Part 4
E-31 Dealership Facility Layout Part 5
E-32 Dealership Facility Layout Part 6
E-33 Reference: Rooms and Facilities for Dealerships / Service Shop
Reference: New Dealership Layout
E-34 Reference: Service Shop Layout Example 1
E-35 Reference: Service Shop Layout Example 2
E-36 Reference: Service Shop Layout Example 3

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I.VIS Basic Organization

The Isuzu Visual Identification System (I.VIS) summarizes the regulations of visuals that express the brand
identify of Isuzu. The I.VIS consists of the corporate symbol, color and company name display as well as
various key elements related to brand.
●
As for Part A (corporate symbol, color and company name display), please strictly observe the rules outlined
in the manual.
●
Items in Part B, C, D and E are positioned as recommendations to establish the Isuzu brand. While
business conditions will dictate the best approach, usage should be based on the principles set forth in the
manual.

I.VIS
Isuzu Visual Identification System

Corporate Vision, Mission and Statement

Strictly observe manual rules.

A Corporate Symbol, Color and Company Name Display

Handle in line with the principles set forth in the manual.

Corporate

B Typeface
Usage C Applications
D Statement
Usage E Dealership
Design

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Goals of I.VIS

The purpose of this manual is to standardize the various Isuzu visual images by setting forth rules on use of
the corporate symbol and company name display. Our goal is to be a trusted partner of customers by
imparting a unified brand image.

Core Rules
Rules for Isuzu corporate symbol and color Rules for company name

WHITE represents
sincerity

1/2A
A
ISUZU MOTORS LIMITED 1/2A

ISUZU 2/5A 2/5A

graphic ISUZU RED
represents represents
the company passion

Standardization of Visuals
Catalogs Attendant
Typeface Stationery and other publications Dealerships uniforms

ISUZU MOTORS LIMITED

6-26-1, Minami-oi, Shinagawa-ku, Tokyo, 140-8722 Japan
TEL 81(Country Code) 3-5471-
FAX 81(Country Code) 3-5471-

Univers 45 Light Suitable for documents that require a small point

A
ABCDEFGHIJKLMNOPQabcdefghijk1234567890 size.

Univers 55 Roman
B Suitable for main body text.
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Univers 65 Bold Suitable for document titles where moderate

C
ABCDEFGHIJKLMNOPQabcdefghijk1234567890 emphasis is desired.

Univers 75 Black Suitable for document titles where strong

D
ABCDEFGHIJKLMNOPQabcdefghijk1234567890 emphasis is desired.

Univers 47 Condenced Light Suitable for long documents and when space is
E
ABCDEFGHIJKLMNOPQabcdefghijk1234567890 limited, such as text for charts.

Century Old Style Regular Suitable in cases where emotional expressions

F
similar to letters are necessary.

Creating a unified Isuzu Image

Transport Shareholders Suppliers

companies Fleet owners
Create trust and partnership
Students with all stakeholders
Analysts Creditors
Drivers Employees

Stakeholders: Individuals having an interest. Stakeholders include not only

shareholders, but also individuals whose support is necessary for the
company to exist -- customers, employees, governments and local residents.

For customers

Isuzu becomes a trusted partner.

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Corporate Vision, Mission and Statement
1-5 Corporate Vision, Mission and Statement
1-6 Purposes and Roles of Corporate Vision, Mission and Statement
 Corporate Vision, Mission and Statement

Corporate Vision, Mission and Statement

Isuzu Motors Limited adopted the following corporate vision, mission and statement in October 2004.

Our mission is to become a trusted partner of customers as our stakeholders through our corporate
activities and to help create a rich lifestyle. The corporate vision and mission are touchstones for those who
work at Isuzu as well as a reference when facing difficult decisions. The corporate statement, which briefly
sums up our activities and goals, constitutes our promise to customers. The purposes and roles of each of
these three expressions should be clearly understood and respected in business operations.

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 Corporate Vision, Mission and Statement

Purposes and Roles of Corporate Vision, Mission and Statement

Isuzu Motors Limited Corporate Statement Stakeholders

Supporting transportation,
respecting the environment
and moving forward into the future Shareholders
Transport
companies
Products Students

Analysts

Corporate Corporate Drivers

Sales/service
Vision Mission

Suppliers
Advertisement/communications Fleet owners

Creditors
Creating trust and partnership Employees

●
The corporate vision constitutes Isuzu’s ultimate aspiration and summarizes its corporate responsibilities.
●
The corporate mission serves as the foundation for activities of Isuzu employees as they pursue the corporate vision.
●
The corporate statement conveys the corporate vision and our goal to customers. The purpose of the statement is to
establish trust and partnership between Isuzu and our stakeholders through communication.

■ Corporate Vision, Mission and Statement

ISUZU MOTORS LIMITED ISUZU MOTORS LIMITED

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