H.

2 TRAVEL & TOURS

THEME : NATURE TRAIL OF CULTURAL
INTEREST TYPE : Live, Team of 2
DIVISION : Professional & Student

Student/professional participants are to design a package based on the above theme that will include
culinary & adventure trip of cultural interest and related spots and activities in the Cordilleras, targeting
different markets/segments. Multiple or single locations can be used. It is highly recommended that a
research on a targeted destination must be precise and accurate in terms of information. Selling the
destination shall include description/history of interest, dining facilities, accommodation, transportation,
products, challenges/restrictions and other features of the place, etc. Brochures must be included. Tour
package design, knowledge of the potential destination, city, salesmanship skills and delivery will impact
scores. Destination must be factual and

SPECIFIC GUIDELINES
1. The contestants must be able to come up with either of the following:
a. Package Tour for Free Independent Traveller / Tourist (or FIT) or individual or Group or
Special
b. Interest Tours or Destination and Meeting Packages or a combination of the latter
mentioned in any month.
c. The package is for a day or with or without overnight stay. Target clients must be
specified.
d. It must include any 2 or more of the following components where your destination stands
out.
As travel service professional, the following shall be considered:
⚫ Transportation / Round-trip Transfer
⚫ Accommodation
⚫ Meals
⚫ Tour / Itinerary
⚫ Tour Guide

2. The package can be sold to an individual, family, friends/team or academic field trip
3. The package cost can be quantified in peso amounts. Prices therefore, must be competitive to lure
potential clients.
4. The area selected must be an actual, existing location with cultural interest.
5. Participants must prepare an audio visual presentation of the total package for a maximum of
seven (7) minutes using Power Point or similar application, a copy of which must be saved in a
CD for back up purposes. A voice over or background music may be used for the audio visual
presentation at the AVP. The voice over should be the presenter during the competition.
6. Total time allotted for each competitor must not exceed twenty (20) minutes which includes the
seven (7) minutes audio visual presentation.
7. Participants may bring their own laptop / peripherals (optional). A desktop / laptop PC & an
overhead projector / lapel shall be made available at the competition venue.
8. Competitors must prepare seven (7) copies of “travel & tour” brochures/ menus for distribution to
the judges, event coordinator and the secretariat.
9. The Audio Visual Presentation must include the components identified for the tour package.

10. POINTS TO CONSIDER:

⚫ The “travel consultant/designer” should be able to highlight the attraction / best feature of the products
and services.
⚫ Overall tour packaging, communication, salesmanship or marketing & presentation skills of
participants will be judged.
⚫ Contestants must have a basic knowledge of locality and region or proposed area as a potential
destination. Synchronization of activities for each type of clientele must be taken
into consideration.
⚫ Total package in peso amounts must be stated. Should the judges like to negotiate the costs, it is the
option of the competitor to negotiate. If negotiation is not possible, the competitor must also answer the
Judges (posing as clients). (Hint: The competitor can
either give a discount or retain package cost but add additional services)
⚫ The judges may raise questions on the presentation of the travel/tour design; actual
location of tour, no. of hours to reach area, etc.

⚫ Dress code for competitors: Business Attire

11. It is advised that competitors or the coordinators visit the venue of the competition. Please make
sure to test your presentation and that CDs and flash drives are functional and working.

GUIDELINES FOR ASSESSMENT

Tour packaging design and synchronization, impact of designs to potential clients 0 – 30 points
Communication and presentation skills/delivery 0 – 20 points
General knowledge of local or area presented 0 – 20 points
Marketing and salesmanship 0 – 20 points
Timeliness and audio-visual presentation 0 – 10 points

TOTAL POSSIBLE POINTS 100 points