Naanstap Temptations

Spice on Wheels: Healthy Indian Delights

🔥Snack Bar
Value Proposition

Naanstap Temptations 🔥 Snack Bar offers high-quality, diverse, and affordable snacks on the
go.

We blend creativity with Indian snack culinary tradition, bringing the finest Indian local flavors
directly to global communities, events, and private functions in Bali.

The problem

People on the go, tourists walking or after parties often need access to diverse, quality meals at
affordable prices.

Many food options in densely populated areas in Bali are often expensive sit-down restaurants.

The solution

Naanstap Temptations 🔥 Snack Bar offers high-quality, flavorful, and affordably-priced snacks
directly to customers in various locations

Our dynamic menu keeps customers interested and promotes a fun on-the-go experience.

Why the food truck concept?

- Mobility
- Low barriers to entry
- Low operational costs
- Increased consumption of fast healthy food
- Can open 24/7 as we offer healthy snacks on the go

Target Market

The primary target market includes local and international tourists, ex-pats, and families looking
for quick, unique snack options.

The secondary target market includes event organizers seeking catering services for festivals,
private functions, and corporate events.
Competitors & Differentiation
● Current Alternatives
● Other food trucks
● Fast food restaurants
● Casual dining restaurants

Why Us?
Naanstap Temptations 🔥 Snack Bar stands out with its creative, curated Indian-inspired menu,
focus on quality, ingredients, and commitment to customer service.

We also leverage location flexibility, serving customers at numerous hotspot locations, events,
and festivals.

Funding Needs
The estimated startup cost for the food truck, including the truck, kitchen equipment, initial food
supply, permits, insurance, and marketing, is approximately IDR 200.000.000

- Second-hand truck IDR 50.000.000 - 60.000.000

- Operation costs IDR 75.000.000
- Marketing costs IDR 20.000.000
- Permits and licenses IDR 10.000.000

Organization & management

- Founder
- Operational manager + Marketing Manager
- Chef consultant
- 1-2 cooks
- 1 drink maker

Sales Channels

- Naanstap Temptations 🔥 Snack Bar (1 location and then expand to various locations)
- Catering for private events and festivals
- Online orders for pick-up via Gojek, Grab, Shopee Food
- Partnerships with local businesses and events

Potential locations

- pedestrian walk in front of the Courtyard by Marriott Seminyak hotel (target: tourists,
- JL Batu Mejan / Echo Beach area (people walk more in this area in canggu)
- Ubud, around Jl Goutama (target: tourists, money miking area)
 - Uluwatu (have to search more)

Marketing Activities

- Social Media Campaigns

- Local SEO and IG ads
- Influencers/food bloggers
- Participation in local food festivals & events
- Collaborations with local businesses for pop-up events

Menu options

Food

- Samosa: The king of Indian street food.

- Pani Puri: A burst of flavours in a bite-sized snack.
- Bhel Puri: A tangy, crunchy delight.
- Pakora: Deep-fried fritters of pure joy.
- Aloo Tikki: A crispy, savoury delight.
- Chaat: A medley of flavours that dance on your tongue.
- Dhokla: A soft, fluffy snack from Gujarat.

Beverages

- Different type of tropical lassy (will be named in the coolest way possible)
- Soft drinks
- Mountain water

Financial Projections (TBA)

Mood board vibes / Inspo options

- cool
- Eyecatching
- Instagramable
- Retro/vintage
- Inviting