Interview Guide Questionnaire

For Marketing Proposal: Subject: FUMU 03.13.2024

1. What inspired you to create FUMU?

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2. Who are you aiming to serve?
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3. What advertising approaches tap your market?
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Follow up Q:
→ Which approach attracts the most sales?
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→ Why did you choose this location?
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4. In the case of competition, who are the nearest competitors?

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Follow up Q:
→ What sets FUMU apart from other cafes in the area?
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5. What challenges does FUMU currently face in terms of Marketing?
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6. Where do you see FUMU 4 to 5 years from now?
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Follow up Q:
→ What is the priority project for this year for the Business in terms of
generating sales and brand building?