User

Persona
Presented by Group 5

Member:
1. Nguyễn Ngọc Thảo
2. Thái Thị Phương Thuỳ
3. Lương Thanh Nhàn
4. Phan Thị Dương
5. Đỗ Thị Thanh Phương
Students Demographics VALUES
Comfort
Age: 18-22
Convenience
Job : Students Price
Geographic: urban areas Sustainability
Life stage: Early adulthood Self-care

Income: 3-5 million VND

ASPIRATION PAIN POINTS

GOALS
Leading an active student Focus on specific student
Feel comfortable and confident in their
life without period concerns like leaks, cramps,
bodies during menstruation.
limitations, achieving and discomfort during exams or
Find cost-effective solutions for period
financial independence. sports activities.
management while living on a budget.
Invest in a reusable product Worrying about toxic shock
Reinforce in gaining social acceptance and
and ditch the ongoing cost syndrome, toxic chemicals, and
belongings, fitting in with their peers
of disposable options. infections associated with
certain disposable products.

CHALLENGES
Finding reliable and accessible
information about menstrual cups.
Initial apprehension about learning to
use and insert a menstrual cup.
Identifying the best cup for their body
and flow.
FEARS
Concerns about the process of emptying and
cleaning a menstrual cup may be off-putting for
some.
Worries about potential health risks, pain, or
TSS associated with using a menstrual cup.
The fear of public embarrassment and
messiness
LIFESTYLES MEDIA CONSUMPTION AND BEHAVIORS
Social Media: Students, particularly those in high school and college,
Enjoys an energetic lifestyle with a passion for often engage heavily with social media platforms such as Facebook,
outdoor, social activities Instagram, and TikTok for staying connected with friends, sharing
updates, and consuming short-form content.
Regularly do physical sports such as gym workouts
Online Video Streaming: Platforms like YouTube, Netflix, and others
and swimming, dancing are widely used for watching a variety of content, including
educational videos, entertainment, and documentaries.
Faces a menstrual cycle lasting 5-7 days, with a
Gaming: Many students are avid gamers, playing video games on
significant flow => the use of sanitary pads proves to consoles, PCs, or mobile devices. The gaming industry has seen
be both costly and inconvenient significant growth, and gaming is now a mainstream form of
entertainment for a broad range of age groups.
Very open-Minded and comfortable discussing
Podcasts: Podcasts have gained popularity among students as a
sensitive, Intimate Topics convenient way to consume information and entertainment on the
go.
News Consumption: Some students actively follow news and current
events through online news websites, social media, or news apps.
SHOPPING BEHAVIOR
Music Streaming: Services like Spotify, Apple Music, and others are
Shopping Criteria: Leakage protection, comfort, and commonly used for listening to music. Students often create playlists
to curate their favorite songs.
safety are crucial factors in product selection.
Reading: While traditional book reading is still prevalent, e-books and
Research-oriented: Relies on reviews and community audiobooks have become more popular among students who prefer
digital formats.
discussions to make informed choices.
Prefers online shopping over traditional retail for a
Educational Platforms: Students may use online platforms like Khan
Academy, Coursera, edX, and others for educational purposes,
broader product selection and avoid embarrassment including supplementing their academic studies or learning new skills.
Have a tendency to seek advice from shop Blogs and Online Articles: Students may follow blogs and online
publications to stay informed and explore topics of interest.
consultants about usage instructions and optimal
Traditional Media: Some students still consume traditional media
sizes. like television, newspapers, and magazines, although the prevalence
of these forms of media may vary among younger generations.
Young adult Age: 22-26 VALUES

workers Gender: Female

Job status: employed
Comfort
Convenience
Price
Location: Urban areas Sustainability
Income Range: 7-30 triệu vnd Self-care
Education: Higher education

GOALS ASPIRATION PAIN POINTS

Maintain comfort and hygiene while
juggling the demands of work,
family, and social life.
Minimize period disruptions to
productivity and overall well-being.
Find effective and reliable menstrual
products that fit their active lifestyle
To live a period-positive
life, free from limitations
and societal expectations.
To prioritize self-care and
well-being during their
period.
Experiencing uncomfortable
or unpredictable periods that
interrupt their daily routine.
Struggling to find the time
and energy for self-care
during their period.

CHALLENGES
Managing period symptoms while
balancing with professional life
Finding menstrual products that work
well with their body and lifestyle.
Dealing with leaks or discomfort
discreetly and efficiently.
FEARS
Leaks or stains at work or in social settings.
Period pain that prevents them from participating in activities
they enjoy.
Negative judgment or discrimination due to their menstruation.
Lacking control over their period and unpredictable symptoms.
Contributing to environmental harm through the use of
disposable menstrual products.
LIFESTYLES
Engaged in a job that requires frequent travel or
business trips, showcasing a dynamic and on-the-go
lifestyle.
Regularly do physical sports such as gym workouts
and swimming, dancing
Enjoy travel experiences with friends and family
Faces a menstrual cycle lasting 5-7 days, with a
significant flow => the use of sanitary pads proves to
be both costly and inconvenient
SHOPPING BEHAVIOR
Shopping Criteria: Leakage protection, comfort, and
safety are crucial factors in product selection.
Research-oriented: Relies on reviews and community
discussions to make informed choices.
Prefers online shopping over traditional retail for a
broader product selection and avoid embarrassment
Have a tendency to seek advice from shop
consultants about usage instructions and optimal
sizes.
MEDIA CONSUMPTION AND BEHAVIORS
Social Media:
Active usage of popular platforms like Facebook, Instagram, and
Zalo.
High engagement in sharing life updates, photos, and connecting
with friends.
Online Video Content:
Growing interest in short-form video platforms like TikTok.
Consumption of local and international content on YouTube.
Interest in vlogs, lifestyle content, and educational videos.
Messaging Apps:
Prevalent use of messaging apps such as Zalo and Facebook
Messenger.
Communication for both personal and professional purposes.
Sharing of multimedia content within chat groups.
News and Information:
Consumption of news through online portals and social media.
Interest in staying informed about local and global news.
Reliance on digital sources for quick updates.
Online Reading:
Reading online content, including articles and blogs in
Vietnamese.
Interest in topics related to personal development, career, and
lifestyle.
Television and Radio:
Limited engagement with traditional TV, with a preference for
online content.
Streaming local TV shows or movies online.
E-commerce Platforms:
Active participation in online shopping, especially through
platforms like Shopee and Lazada.
Utilization of social media for discovering and purchasing
products.
Interest in online deals, discounts, and promotions.