There are two types of Campaigns: positive and negative.

If we talk about positive campaign, candidates focus on their own opinion, view, experiences and so on.
Negative campaigns usually focus on fact-based criticism and attacking to their opponent in case to get more
votes. The best and most popular case where people can use both type campaigns is presidential elections.
In this situation people are affected by positive campaigns or by negative on. Because of the word –
negative, does not mean that it is worse side then positive can be. Both: positive and negative campaigns
effect differently on majority, it depends on voters perception , how meaningful can be election and many
other facts. Based on researches politicians with positive campaigns can claim love in society and can be a
reason of larger number of voter. when more people go to elections democracy can be on higher level and
positive campaigns can be more effective and reasonable for citizen.