CONSUMER

AWARENESS
 TABLE OF
CONTENTS
FILE COVER
TABLE OF CONTENTS
CONSUMER AWARENESS
IMPORTANCE OF AWARENESS
THE WAYS BY WHICH A CONSMER IS DUPED
CONSUMER RIGHTS
CONSUMER PROTECTION ACT
CONSUMER IS KING
BIBLIOGRAPHY
THANK YOU
CONSUMER
AWARENESS
Today consumers have become aware of the sale and
purchase of goods, the health and security aspects
also. They try to ensure the safety of food items sold
in the market which is essential these days. The
Governments are taking steps to protect the
consumers.
 IMPORTANCE
OF AWARENESS
Allows a consumer to achieve maximum
satisfaction at the best price.
Protects consumers in a marketplace from all
sorts of exploitation that the producers and
sellers might indulge in.
Protects a consumer from consuming large
quantities of harmful products.
Motivates a consumer to save and not splurge.
Helps consumers solve problems regarding their
purchases as they grow more aware of redressal
mechanisms.
Enables a society to grow healthily.
THE WAYS BY WHICH
A CONSUMER IS DUPED
MARKETING
SALE
PRESENTATION
'UP TO' SALES
FAKE PRODUCTS
'.99' MANIPULATION
MIDDLE PRICE
NO CURRENCY
PRICE ANCHORING
CONSUMER RIGHTS
Right to value for money
Right to Safety
Right to Information
Right to Choose
Right to Redress
Right to Consumer Education
Right to Representation
 CONSUMER
PROTECTION ACT
The Consumer Protection Act, implemented in
1986, gives easy and fast compensation to
consumer grievances. It safeguards and
encourages consumers to speak against
insufficiency and flaws in goods and services. If
traders and manufacturers practice any illegal
trade, this act protects their rights as a consumer.
 GONE ARE THE DAYS OF
'CAVEAT EMPTOR' NOW
IT IS 'CONSUMER IS KING'
Gone are the days of “Caveat Emptor” now it is
“Consumer is King”. There are no dearth of
sellers who wish to fulfil all of the consumer's
demands, and cannot afford to alienate
consumers with bad service or products.
Consumers have tools at their disposal such as
consumer complaints, courts, forums etc.