Marketing Strategy Of Ultratech Cement Limited In Odisha

Introduction
Market :- A market is described as the total sum of all the purchasers and sellers in the area or
region being considered. The area may be the earth, country, region, state, or city. The worth,
expense and cost of traded items are according to the supply & demand forces of a market. The
market can be, or virtual, a physical entity. Perfect and incomplete can be domestic or
international.
Marketing Strategy :- A marketing strategy is a long-term plan for achieving a company’s goals
by understanding the needs of customers and creating a distinct and sustainable competitive
advantage. It encompasses everything from determining who your customers are to deciding
what channels you use to reach those customers.
With a marketing strategy, you can define how your company positions itself in the marketplace,
the types of products you produce, the strategic partners you make, and the type of advertising
and promotion you undertake.
Ultratech Cement :- UltraTech Cement Limited is an Indian multinational cement company
based in Mumbai. It is the largest manufacturer of grey cement, ready-mix concrete (RMC) and
white cement in India and 5th largest around the globe with an installed capacity of 133 million
tonnes per annum and 105.71 million tonnes per annum sales volume.

UltraTech Cement Limited

Company Public
type

Traded as  BSE: 532538

 NSE: ULTRACEMCO
 BSE SENSEX
Constituent
  NSE NIFTY 50
Constituent

Industry Building materials

Founded 1983

Headquarter Mumbai, Maharashtra, India

s

Key people K.C.Jhanwar, Managing

Director[1]

Products Cement

Revenue ₹63,743.10
crore (US$8.0 billion) [2] (2023)

Operating ₹10,619.90
income crore (US$1.3 billion) [2] (2023)

Net income ₹5,064

crore (US$630 million) [2] (202
3)

Total assets ₹91,837

crore (US$12 billion) [3] (2023)

Total equity ₹54,380.20

crore (US$6.8 billion) [3] (2023)

Number of 22,916 (2023)

employees

Parent Aditya Birla Group

Website www.ultratechcement.com