product engagement and

distribution

1 ENGAGEMENT THROUGH VISUAL AND AURAL ELEMENTS

Media text engages with audiences through various channels, such as

visual and aural experiences, captivating viewers with compelling
storylines that stimulate their senses. The medium of film requires a
precise blend of visual, aural, and narrative components to captivate
its audience genuinely. "Whispers of Night" effectively combines these
elements to create an immersive experience for its viewers.

ENGAGEMENT STRATEGIES: TWO-STEP FLOW THEORY 2

The project "Whispers of Night" aims to engage
both passive viewers and powerful opinion
leaders, aligning with the Two-Step Flow
hypothesis by Katz and Lazarsfeld.

3 TARGET AUDIENCE AND CULTURAL AUTHENTICITY

Our story is tailored for Arab youth aged fifteen and older,
combining general horror themes with specific preferences.
We draw from Arab cultural influences, reaching beyond
geographical limitations to resonate with horror folklore
enthusiasts worldwide while staying true to cultural authenticity.

AUDIENCE THEORIES 4
Uses and Gratifications Model Vs Reception Theory
Audience selection is driven by the need to assert personal identity
and seek distraction through media consumption, as revealed by
Blumler and Katz's model. On the other hand, Stuart Hall's theory
emphasizes the dynamic aspect of audience interpretation,
recognizing a range of responses triggered by narratives, from
submissive acceptance to outright antagonism.

5 DISTRIBUTION CHALLENGES
Managing intricate distribution channels in the digital era
presents unique challenges and strategic considerations.
Strategically utilizing platforms such as YouTube, Netflix,
and Prime Video is essential to reaching and engaging a
broad audience.

AUDIENCE INVOLVEMENT 6
Our project goes beyond simple entertainment, combining
visual and auditory elements to create an immersive
experience.
We invite audience to immerse themselves in a journey into
darkness, encouraging community involvement and
discourse.

7 UNVEILING THE BLEND OF REALITY & MYTH

The narrative of "Whispers of Night" blurs the lines

between reality and myth, drawing audiences into a
captivating blend that challenges perceptions.

VISUAL AND AURAL IMMERSION 8

The visual and aural elements in "Whispers of
Night" offer an immersive cinema experience
that transports audiences into the world of the
unknown.