TV MA SU

Exposure 1300000 600000 500000

USED AVAILABLE
Ad budget $ 300,000.00 $ 150,000.00 $ 100,000.00 $ 3,775,000.00 ≤ $ 4,000,000.00
Planning budget $ 90,000.00 $ 30,000.00 $ 40,000.00 $ 1,000,000.00 ≤ $ 1,000,000.00

No. of ads 3 14 7.75

≤ Total exposure 16175000
Max TV Spots 5
ACCEPTABLE LEVEL
Young children 1200000 100000 0 5000000 ≥ 5000000
Parents 500000 200000 200000 5850000 ≥ 5000000
REQUIRED AMOUNT
Coupons $ - $ 40,000.00 $ 120,000.00 1490000 = $ 1,490,000.00
 S1 S2 S3 S4 S5
Daily cost $ 170.00 $ 160.00 $ 175.00 $ 180.00 $ 195.00
Present Minimum required
6-8 1 48 ≥ 48
8 - 10 1 1 79 ≥ 79
10 - 12 1 1 79 ≥ 65
12 - 14 1 1 1 118 ≥ 87
14 - 16 1 1 70 ≥ 64
16 - 18 1 1 82 ≥ 73
18 - 20 1 1 82 ≥ 82
20 - 22 1 43 ≥ 43
22 - 00 1 1 58 ≥ 52
00 - 06 1 15 ≥ 15

No. of person 48 31 39 43 15

Total cost $ 30,610.00