Mr.

Siddharth Arora from Cage cafe

1.How old is your restaurant?

We started this cafe around four years ago.

2.What all does it serve?

It serve Indian cuisine and variety of snacks like noodles, pizza and burgers,

3.Is it an independent on chain type of restaurant?

It is an independent restaurant so far. Okay.

4.With which food online, uh, delivery aggregator partner You have tied up or with your delivery?

We have tied up with Swiggy and Zomato.

5.What is your motivation to tie up with online food delivery aggregator?

Motivation is that it provides us a large number of customers.

6.Any, factor problems which you have faced during your tie up with the delivery partner?

Yes, sometime due to late delivery from the side of, side of delivery partner, great issue.

7.Has your tie up with the delivery partner led to an increase in sales or revenue for your business?

Yes, it has increased our sales revenue due to increase in customer.

8.What are the commission rate charged by the delivery partner in percentage terms?

It is basically 16%.

9.Uh, the delivery partners offer a lot of deep discounts and coupons. How does that impact you?

These discounts are offered from their site. It does not have a much impact on our revenue.

10.After your tie up with the delivery partner, you must have come across some operational changes,
just like preparing a high priced menu, ensuring on time assured deliveries. How are you impacted by
these operational level changes?

Yeah, sometimes it is tough to prepare multiple orders at a time, and because of this, we require a large
number of Staff.

11.Online food aggregators offer a way to market their brand on the platform in terms of brand
visibility and reviews. How useful is that branding for you?

Yeah, it helps our business in branding of our product at online platforms for that more customer aware
of the food item that we serve. Thank you, Siddharth, for your time. Thank you Hitarth