Web 2.

0 and Social Networks

WEB 2.0 AND SOCIAL NETWORKS

This lesson discusses the emergence and advantages of web2.0 over

Web 1.0 technologies and traditional media, emphasizing user-
generated content, usability, and interoperability

Learning Outcomes:

At the end of the lesson, you are expected to:

1. Describe the differences between Web 1.0 and Web 2.0, and
explain the benefits of three information technologies used by
Web 2.0;
2. Identify five prominent Web 2.0 applications, and provide at
least one example of how each can be utilized in a business
setting;
3. Discuss the three categories of Web 2.0 sites, and provide at
least one example of how each can improve business efficiency
and profitability.

Web 2.0 & Web Technologies

Web 2.0
This term characterizes the onset of technologies and concepts used by
web sites that enhance the user's experience by encouraging:

1. user participation (user-generated content and updates)

2. social interaction
3. collaboration- information sharing

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Web 2.0 and Social Networks

http://csbapp.uncw.edu/mis213/09/9-1.html

Web 1.0 vs. Web 2.0

Web 1.0
It is the “readable” phrase of the World Wide Web with flat data. In
Web 1.0, there is only limited interaction between sites and web users.
Web 1.0 is simply an information portal where users passively receive
information without being given the opportunity to post reviews,
comments, and feedback.

Web 2.0
It is the “writable” phrase of the World Wide Web with interactive
data. Unlike Web 1.0, Web 2.0 facilitates interaction between web
users and sites, so it allows users to interact more freely with each

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Web 2.0 and Social Networks

other. Web 2.0 encourages participation, collaboration, and

information sharing. Examples of Web 2.0 applications are Youtube,
Wiki, Flickr, Facebook, and so on.

https://wittycookie.wordpress.com/2012/06/04/what-are-the-major-
differences-among-web-1-0-2-0-and-3-0/

Web 2.0 Applications

Weblog (blog for short): a personal Web site, open to the public, in
which the site creator expresses his or her feelings or opinions via a
series of chronological entries.

Wiki:a Web site on which anyone can post content and make changes
to already posted content.

Netcasting: the distribution of digital media (audio files = podcasting,

video files =videocasting) for syndicated playback on digital media
players or computers.

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Web 2.0 and Social Networks

Crowd sourcing: process of taking a job traditionally performed by an

employee or a consultant and outsourcing it to an undefined group of
people in the form of an open call.

http://csbapp.uncw.edu/mis213/09/9-2.html

Categories of Web 2.0 Sites

Social Networking Sites: Allow users to upload their content to the
web in the form of text, voice, images, and video.

Aggregators: Provides a collection of content from the web (e.g.,

Technorati, Digg, Simply Hired).

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Web 2.0 and Social Networks

Mashups: A web site that takes content from a number of other web
sites and mixes them together to create a new kind of content (e.g.,
SkiBonk, Healthmap, ChicagoCrime)

All of the processes and policies designed to protect an organization's

data and information systems from unauthorized access, use,
disclosure, disruption, modification, or destruction.

http://csbapp.uncw.edu/mis213/09/9-3.html

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Web 2.0 and Social Networks

Glossary Web 1.0 is the “readable” phrase of the World Wide Web with flat
data.

Web 2.0 is the “writable” phrase of the World Wide Web with
interactive data.

Weblog is commonly known as blog. It iss a personal Web site, open

to the public, in which the site creator expresses his or her feelings or
opinions via a series of chronological entries.

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Web 2.0 and Social Networks

Social Networking Sites allows users to upload their content to the

web in the form of text, voice, images, and video.

References
Rainer & Prince. Introduction to Information Systems, 5th Edition.
Wiley 2015

Joseph Valacich and Christoph Schneider. Information Systems

Today, 5th edition. Prentice Hall, 2010.

http://csbapp.uncw.edu/mis213/09/9-1.html

https://wittycookie.wordpress.com/2012/06/04/what-are-the-major-
differences-among-web-1-0-2-0-and-3-0/

http://csbapp.uncw.edu/mis213/09/9-2.html

http://csbapp.uncw.edu/mis213/09/9-3.html

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