Marketing communication

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Class: PBUADK24
Subject: Basics of Business Administration

Participants:

Dung Nguyen
Pradeepa
Vinit Savani
Mac Anh Thu
Group 4

1. Research of target audience

Conduct research to identify and analyze your startup’s target audience. Provide insights into the
demographics, interests, behaviors, and preferences of your potential customers.
Customers’ The Interests Behaviors Preferences
insights demographics

Groups of Busy Pet Owners who work They are interested in They are looking for
potential Owners whole day and have services that offer efficient and convenient
customers busy lifestyle, Middle convenience and solutions for pet care,
Aged person male and time-saving solutions such as online ordering,
female who doesn’t for pet care. They may subscription services, or
have time and own also have a strong pet care apps. They also
pet. liking for their pets prioritize services that
and prioritize their offer flexibility in
well-being. scheduling appointments.

Groups of Who likes Different Age pet Interested in services They are looking for
potential convenience owner group including that offer convenience businesses that offer easy
customers and fast working professionals, and efficiency in their online ordering, or fast
service parents, or individuals daily routines. They service delivery. They may
with busy schedules. prioritize fast service also prioritize businesses
and easy accessibility. with convenient locations
or mobile services.

Groups of Owners who Owners who like Interested in premium They are likely to
potential like Luxury luxury service or who or luxury services that patronize high-end
customers service or have higher income, offer exclusivity, establishments, seek out
High-class they belong upper- quality, and superior luxury brands, and
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customers class or upper-middle customer experience. prioritize quality over

class socioeconomic They may value price. They also enjoy
groups. prestige and status. showcasing their status
through their purchases.

2. Brand Identity Creation: Develop a unique brand identity for your startup, which includes a name,
logo, and tagline. (Explain the reasoning behind these choices and how they embody the values of
your startup and resonate with your target audience)

- Name of our company is “PetParatiisi.”

- Tagline “Give us your pets, we give you your better pets.”

LOGO
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3. Advertising Material Development: Create advertising materials for at least two different platforms or
channels (e.g., social media, print media, website). This could include posters, social media posts,
banners, or short video ads. Ensure the materials align with your brand identity and effectively
communicate your business’s offerings.
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