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International Journal of Project Management 32 (2014) 732 – 746
www.elsevier.com/locate/ijproman

Identifying, framing and managing uncertainties in


project portfolios
Miia Martinsuo ⁎, Tuomas Korhonen, Teemu Laine
Tampere University of Technology, Department of Industrial Management, P.O. Box 541, FI-33101 Tampere, Finland

Received 22 September 2013; received in revised form 25 January 2014; accepted 28 January 2014
Available online 16 February 2014

Abstract

Uncertainties in the organization, external environment and from single projects may hamper project portfolio performance unless managed
properly. This paper introduces a framework on uncertainties and their management in project portfolios and pursues increased understanding on
how managers can take uncertainty into account better. We explore uncertainties, how managers frame them as opportunities or threats, and the
actual practice of managing them across ten R&D project portfolios. The framework on project portfolio uncertainties and their management is
further refined based on the empirical results. As key contributions, we show evidence on the balanced existence of three types of uncertainties, the
threat bias in their framing, and the dominance of rational, opportunity driven mechanisms of control in uncertainty management. We discuss the
context-dependent practice of project portfolio management and the need to complement rational mechanisms with structural and cultural, for
project portfolio management to become a dynamic capability.
© 2014 Elsevier Ltd. APM and IPMA. All rights reserved.

Keywords: Project portfolio management; Uncertainty management; Uncertainty

1. Introduction management frameworks that link projects better with strategy


(Archer and Ghasemzadeh, 1999a; Benko and McFarlan, 2003;
Companies engage in research and development (R&D) as an Cooper et al., 2001; Dye and Pennypacker, 1999; PMI, 2008),
investment to their future product and service offering. companies face a variety of changes and unforeseen events, both
Investments in R&D are risky and uncertain by nature: the within the firm, its projects and in its external relations (e.g. Dvir
evolution of markets and technologies cannot be foreseen, due to and Lechler, 2004; Steffens et al., 2007). For example, markets and
the variety of influencing factors. Yet, companies make efforts to customers may change, organizations may be restructured, and
optimize their R&D project portfolios with future business in project budgets may change in an unplanned manner (e.g. Petit and
mind. Project portfolios are being aligned with strategies and Hobbs, 2010), which all may be reflected on project portfolio
balanced in terms of risk particularly during project portfolio results. Internally, companies still continue to carry out “pet
selection to positively affect future profits. The selected project projects” and “under the table projects”, i.e., projects outside of the
portfolios evolve over time due to a number of external and strategic portfolio regime (Blichfeldt and Eskerod, 2008; Loch,
internal reasons, which means that uncertainty exists and has an 2000) and they often suffer from sub-optimization at the single
impact also during project portfolio deployment. project level, causing resource conflicts and competition at the
Uncertainty in R&D project portfolios is becoming an project portfolio level (e.g. Engwall and Jerbrant, 2003). Managers
increasing concern for managers. Despite holistic project portfolio need to pay attention to uncertainties, in order to keep the R&D
project portfolios on track towards the expected business profits.
Project portfolio uncertainties have been covered in previous
⁎ Corresponding author. Tel.: + 358 40 849 0895. research in three main areas. First, many studies have revealed
E-mail address: miia.martinsuo@tut.fi (M. Martinsuo). that organizational context, particularly its complexity and project
0263-7863/$36.00 © 2014 Elsevier Ltd. APM and IPMA. All rights reserved.
http://dx.doi.org/10.1016/j.ijproman.2014.01.014
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 733

interdependencies cause uncertainties and require different Research question 2: How do managers frame the uncertainties
management practices, in order to make the portfolio successful (i.e. perceive them as opportunity vs.
(e.g. Blichfeldt and Eskerod, 2008; Engwall and Jerbrant, 2003; threat)?
Petit and Hobbs, 2010). Second, a few studies have directed Research question 3: How, through what kinds of strategies,
attention to the environmental uncertainties such as market and do managers respond to the uncer-
technology turbulence or customer requirements that should be tainties, when managing their implica-
taken into account in project portfolio management (e.g. Olsson, tions to project portfolio performance?
2008; Petit, 2012; Voss and Kock, 2013). Third, also changes at
the single project level have been considered as relevant in We respond to the call for more detailed examinations of
generating uncertainty at the portfolio level (Nobeoka and managing changes and uncertainties at the level of the project
Cusumano, 1995, 1997; Petit and Hobbs, 2010). Based on these portfolio (e.g. Martinsuo, 2013; Petit and Hobbs, 2010). The
and other recent research, it is quite apparent that uncertainty has paper's unique contribution lies in unveiling the whole chain
implications on project portfolio management and the effects of from the sources of portfolio uncertainty to the managerial
uncertainty may be outside managers' sphere of influence. framing of those uncertainties and to the consequences and
The starting point for this study is the understanding that taken control actions because of them. As a result, we will
external uncertainties, intra-organizational complexities and suggest practical ways to respond to the dynamic aspects of
micro-level changes at the project level all have their potential project portfolio management.
influence on project portfolios and portfolio management. This
is in line with the seminal work by Galbraith (1973), who 2. Literature review
argued that the greater the uncertainty, the greater amount of
information must be processed among the decision-makers. 2.1. Different sources of portfolio uncertainties
Research and everyday practice in multi-project organizations
show that various kinds of changes and uncertainties do take Strategic project management requires sensitivity to the
place and they will have an impact, thereby resulting in a wide context in which projects are being managed. At the level of
range of information needs for the managers. The uncertainties single projects, it is increasingly clear that projects are tied to
are an increasing concern for portfolio managers, but they as their context and history and that project managers must take
well as their consequences are poorly understood. this context into account in their managerial work (Artto et al.,
Although some studies already indicate that the rationally 2008; Engwall, 2003). The same kind of contextual awareness
oriented project portfolio systems may need to be complemented is required of strategic project portfolio management (e.g.
with political and structural solutions to account for the Benko and McFarlan, 2003; Brown and Eisenhardt, 1998),
information needs of managers under uncertain and complex although empirical research has only recently started to pay
situations (Geraldi, 2008; Kester et al., 2009, 2011; Martinsuo, attention to portfolio uncertainties (Petit and Hobbs, 2010).
2013), few empirical studies have considered uncertainties, Project and portfolio managers experience uncertainty stem-
related information processing requirements, and how different ming from various sources in the context of the portfolio, and
portfolio management frameworks are used in uncertainty such sources have been mapped in different ways in previous
management (Gutierrez and Magnusson, 2014; Petit, 2012; Petit research. For this study, we categorized the sources of uncertainty
and Hobbs, 2010). In this paper, we explore the managers' into three dimensions:
experiences of different types of uncertainties in project
portfolios, how they interpret and, thereby, process the informa-
tion regarding uncertainties and eventually seek to make • Uncertainty from the environment due to factors external to
decisions in order to control those uncertainties. In particular, the company that affect the portfolio.
we are interested in how managers frame the uncertainties as • Uncertainty from organizational complexity due to the
opportunities vs. threats (see e.g. Dutton and Jackson, 1987) and parent organization's systems, structures and activities that
whether such labeling is reflected in consequent actions. affect the portfolio and include portfolio-level issues and
The objective in this paper is to increase understanding on inter-project dependencies.
uncertainties and their consequences during project portfolio • Uncertainty from single projects due to changes, deviations
deployment and thereby to suggest ways in which uncertainty and unexpected events that may take place within the
can be taken into account better in project portfolio portfolio at the single-project level and may have an effect at
management. Particularly, we seek the alternative interpretive the portfolio level.
and control strategies that managers use, when facing
different types of uncertainties. We focus on three main Table 1 summarizes examples of empirical research findings
questions: on how the various sources of uncertainties have appeared and
affected project portfolio management. Although the different
Research question 1: What kinds of external, organizational sources of uncertainties that have an influence of the project
and project-based uncertainties do man- portfolio have been identified since late 1990s, only Petit and
agers perceive as part of project portfo- Hobbs (2010) have provided examples on each three sources of
lio management? uncertainties. In all, no comprehensive presentation of the
734 M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746

Table 1
Sources of uncertainties and their effects in previous empirical studies.
Uncertainty from organizational complexity Uncertainty from environment Uncertainty from single projects
Christiansen and Varnes (2008), Politics and negotiation affect project
Blichfeldt and Eskerod (2008), portfolio decision making
Loch (2000)
Engwall and Jerbrant (2003) Resourcing between projects
(over-commitment and scheduling
deficiencies)
Müller et al. (2008) Governance type moderates some External dynamics moderate some
relationships between portfolio control relationships between portfolio
and success control and success
Nobeoka and Cusumano Design and technology transfer
(1995, 1997) from ongoing projects may speed
up development in
parallel and forthcoming projects
Olsson (2008) Projects may share similar risks Uncertainties in project environments Single project-level risks may
may be relevant for the entire portfolio accumulate at the portfolio level
Perks (2007) Inter-functional integration has an impact
on project portfolio management through
project control and evaluation criteria
Petit (2012) Financial and resource uncertainties Technical and market uncertainties, norms
are unforeseen and affect the projects' and regulations are foreseen uncertainties
ability to deliver results that have an impact on project portfolio
scope and structure
Petit and Hobbs (2010) Changes in processes, structures, New customers and markets, and changes Uncertainty in project scope,
budgets and strategy influence in supplier/third-party contracts influence problems with project performance,
the portfolio the portfolio and needs for customization have
effects on other projects
Teller et al. (2012) Project portfolio complexity strengthens
the relationship between project portfolio
management formalization and PPM quality
Voss and Kock (2013) Portfolio complexity strengthens the Technology turbulence strengthens
relationship between relationship the relationship between relationship
value for customer and portfolio success value for customer and portfolio success
Zika-Viktorsson et al. (2006) Project personnel perceive project overload,
due to lack of opportunities for recuperation,
inadequate routines, scarce time resources
and a large number of simultaneous projects

different sources of portfolio uncertainties and their conse- portfolio management formalization was more strongly associated
quences exist based on the empirical research. with project portfolio management quality when project portfolio
complexity increased.
2.2. Organizational complexity as a source of uncertainty Projects may face uncertainties in their organizational context
depending on the degree to which they experience and gain
Particularly uncertainties stemming from the parent organi- autonomy from the parent organization (Martinsuo and Lehtonen,
zation have already been mapped in various studies. Uncer- 2009) or are interdependent. Autonomy or lack thereof relates to
tainty regarding organizational complexity may stem from the the projects' historical dependencies, possibilities to diffuse their
system being used to manage the portfolio, the projects' results within the parent organization, and portfolio control
relationships with the parent organization, interdependencies through the parent organization's portfolio management routines.
between projects, and other managerial features specific to For example Engwall and Jerbrant (2003) suggested that some
the organization in question. For example Loch (2000) and resource allocation problems in multi-project organizations may
Blichfeldt and Eskerod (2008) have paid attention to the fact be attributed to dysfunctional management accounting systems
that portfolio management is often limited to some types of that do not really serve the needs of the project portfolio. Perks
projects only, whereas other projects follow other types of (2007) studied inter-functional integration in the parent organi-
rules, and this diversity in itself is a source of complexity zation and how it was considered in resource allocation choices
and uncertainty. Engwall and Jerbrant (2003), in turn, reported and, thus, portfolio management. Furthermore, Voss and Kock
deficiencies in multi-project scheduling as well as over- (2013) surveyed the ways in which customer relationship value
commitment of resources as typical features of multi-project explained portfolio success and noticed that the complexity of the
organizations. Teller et al. (2012) studied portfolio manage- portfolio moderated this relationship; more specifically, interde-
ment formalization, complexity and success in a broad pendencies and portfolio size strengthened the positive relation-
cross-industry sample survey and discovered that project ship between value for customers and portfolio success.
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 735

Managers' traits, preferences and abilities as well as the 2.4. Uncertainties from single projects
possible political and power settings concerning managers'
cooperation may also generate organizational uncertainties for Project level influences such as changes in resource use or
the portfolio. For example, the study by Christiansen and Varnes scope have broader implications, too, due to the interdepen-
(2008) showed that the decision makers' behavior in and around dencies between projects. Although deviations and changes at the
portfolio decision making meetings is susceptible to various single-project level are increasingly studied and considered
influences, due to individuals' preferences, observing others' highly relevant to project success (Dvir and Lechler, 2004;
behavior, and learning. Portfolio and multi-project managers Hällgren and Söderholm, 2010), so far few studies link such
have been noticed to have different dispositional traits and changes to the project portfolio level (Olsson, 2008; Petit and
competencies that are reflected in their different managerial Hobbs, 2010). For example, the case study of Petit and Hobbs
practices (McNally et al., 2009; Patanakul and Milosevic, 2006, (2010) showed that various changes dealing with the project
2008). scope, customer requirements and target customers had implica-
tions on the portfolio because of the high degree of interdepen-
dency between the projects; i.e. changes in single projects were
2.3. External uncertainties reflected on changes in other projects and the portfolio as a
whole. Olsson's (2008) action research study in a transport
Increasingly, attention is moving from the limited parent solution firm revealed that companies are not necessarily aware
organizational context towards more complex business contexts of how risks at single project level accumulate at the portfolio
(see Artto et al., 2008). If broader project and business networks level and that companies do not necessarily have mechanisms
have an effect on single projects and their management, they will available to collect and interpret portfolio-related risk data.
eventually impact project portfolios, too. Frameworks of project Earlier research also indicates that positive uncertainties such
portfolio management include risks (i.e. known uncertainties as synergies and learning are not always exploited in project
with known probabilities and impacts) as a factor to be taken into portfolios even if they may generate significant opportunities.
account in project selection and resource allocation (Archer and According to Nobeoka and Cusumano (1995, 1997), companies
Ghasemzadeh, 1999b; Hall and Nauda, 1990), risk-return ratio as use various strategies in their technology and design transfer from
a should-meet criterion when selecting projects (Cooper et al., certain projects to others. Their broad, hypothetic-deductive
2002) and volatility as a factor to be accounted for in decision studies in the automobile manufacturing industry revealed that
making (e.g. Luehrman, 1998). Olsson (2008) finds that projects rapid design transfer strategies between projects performed
actually share risks, but the risks are not necessarily accounted for significantly better in lead times, engineering hours (Nobeoka
at the portfolio level and may continue in consequent projects. and Cusumano, 1995) and sales (Nobeoka and Cusumano, 1997)
Compared to the repeated attention to organizational complex- than other technology transfer strategies. They revealed various
ities and their related uncertainties, fewer studies have examined difficulties among the different design transfer strategies that may
external and single project-related uncertainties besides including endanger multi-project performance, ranging from single project
known risks into portfolio decision making. issues to the parent organization and competition. Their studies
Such issues as contextual dynamics (Müller et al., 2008), highlight that it is not only learning between projects as such, but
business or geographic context of the companies (e.g. Müller et also its speed that is relevant to multi-project success.
al., 2008), technical and market uncertainties, norms and
regulations (Petit, 2012), cooperation and contracts with suppliers 2.5. Framing of uncertainty
and third parties (Petit and Hobbs, 2010) and market and
technology turbulence (Voss and Kock, 2013) are examples of In uncertain contexts, the managers' information processing
uncertainty sources stemming from the broader business and needs are highlighted (Galbraith, 1973). As there are no objective
societal environment in which the organization operates. Some measures of the scope and content of the uncertainties, it is the
conceptual studies suggest that interactions with customers in managers (either jointly or individually) who need to interpret
product development portfolios and the need to take customers' what the relevant uncertainties are and how they should be
wishes into account will have an effect on project portfolios treated. Therefore, managers frame the uncertainties based on the
(Voss, 2012). Recent quantitative studies on project portfolio information that they have available and choose their actions
management and its success acknowledge technological and respectively. Uncertainties stemming from organizational, envi-
market uncertainties as potential contingency factors, affecting ronmental or project-based sources may be framed differently,
how managerial activities are associated with portfolio manage- based on the background and dispositions of individuals. Our
ment success. For example, market and technology turbulence starting point in this study is Dutton and Jackson's (1987) idea of
(Voss and Kock, 2013), and external dynamics (Müller et al., how decision makers categorize strategic issues (in our study
2008) have been discovered as relevant in mediating or uncertainties) into opportunities and threats and that such
moderating the relationship between certain project portfolio categorization consequently affects information processing as
management dimensions and project portfolio success. Recent well as managers' actions on the issues. Their review study
research also shows that portfolio managers' risk management proposes that labeling an issue as opportunity implies a positive
routines influence project portfolio success (Teller and Kock, situation in which gain is likely and over which the individual has
2013). a fair amount of control, whereas framing an issue as threat
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implies a negative situation in which loss is likely and over which understanding of the context dependence of project portfolio
the person has relatively little control. management (Martinsuo, 2013). Petit and Hobbs (2010), for
Empirical studies of framing have followed particularly in instance, have called for more knowledge on how the dynamics in
the domains of strategic management and entrepreneurship. project portfolio environments should be considered when
Jackson and Dutton's (1988) study in particular lent support for managing the portfolio. Different risks, changes, deviations and
their proposed threat and opportunity features, by arguing that unexpected events create unavoidable uncertainty that will
the difference between the issues labeled as opportunities and demand responses from managers, not yet sufficiently defined in
threats will result in differences in the processes taken to project portfolio management standards (Petit and Hobbs, 2010).
resolve those issues. In general, opportunities are associated It is not only single-project level uncertainties and risks that
with a higher number of alternative solutions, restricted only must be managed, but also the risks shared by multiple projects.
to a more limited extent by other issues, and the managers Recent research has begun to show evidence on how known
are more willing to take part in identifying responses to uncertainties (i.e. risks) are managed at the project portfolio
opportunities. With the help of their experiment, Jackson and level (e.g. Olsson, 2008). Teller and Kock (2013) have studied
Dutton (1988) suggested that there is a bias towards threats in risk management as part of project portfolio management using
strategic issues. In other words, if there is lack of information a questionnaire with 176 companies. They show that risk
about an issue, or if the information is ambiguous in nature, the transparency and risk coping capacity are positively associated
managers more easily label it as a threat. Moreover, the with project portfolio success. In particular they emphasize the
dichotomy of threats and opportunities was suggested to be importance of risk identification and supportive culture to risk
perhaps too straightforward, and there may be a need for transparency, and importance of proactive risk prevention to
additional concepts for comprehending the view on the risk coping capacity. In turn, risk monitoring has a negative
strategic issues. In this paper, we acknowledge that not all effect on risk coping, thereby indicating that control may have a
issues can be clearly categorized as either opportunity or threat detrimental effect on learning ability and communication.
but they may be ambiguous or neutral. Teller and Kock particularly call attention to flexibility in risk
Some studies on framing the strategic issues as threats and responses, as a potential further research avenue.
opportunities deal with the product development context Some conceptual, normative and qualitative studies empha-
specifically. Du Preez and Pistorius (1999) provide a framework size that managers select (or need to select) practices for
for assessing technological threats and opportunities to anticipate managing project portfolios in such a manner that will fit with
the future of the technologies in order to systematically develop the degree of contextual uncertainty. For instance, Loch (2000),
product strategies. As highlighted by du Preez and Pistorius Blichfeldt and Eskerod (2008) and Christiansen and Varnes
(1999), not only should the technological aspects, but also the (2008) report differentiated managerial behaviors depending on
markets (and in this paper also a number of internal aspects) managers' knowledge of their environment (or lack of
should be taken into account when framing the technological knowledge, i.e., uncertainty). Project portfolios have increasing
threats and opportunities. Recently, Plambeck (2012) conducted chances of success if they have sufficient access to information
a survey study with 84 car component supplier firms in their from single projects (e.g. Martinsuo and Lehtonen, 2007). The
R&D. He followed Dutton and Jackson's (1987) approach to study by Petit and Hobbs (2010) shows that uncertainty and
framing issues as threats and suggested that the managerial changes have a significant role in project portfolio manage-
cognition, the individual perception of a manager significantly ment, and managers must sense and seize uncertainty-related
affects the label of a given (strategic) issue. As a result, he information and consequently do transformative actions in the
discovered that managers' negative evaluations of the issues project portfolio. Although knowledge transfer and learning
driving product innovation lead to less innovative new products. from and between projects is repeatedly encouraged in project
In light of the previous findings and suggestions on strategic portfolios (e.g. Nobeoka and Cusumano, 1995, 1997), in
issues as threats and opportunities, our interest is in better practice the systems, tools and processes developed for project
understanding whether managers' framing of project portfolio portfolio management do not usually cover sharing knowledge
related uncertainties as relevant strategic issues is somehow about contextual and project-based uncertainties. There is
related to their propensity to act on the uncertainties. By increasing evidence that portfolio managers are not necessarily
analyzing the labels given to the specific uncertainties by the well informed of all relevant issues (e.g. Blichfeldt and
managers, we may find out, whether the labeling seems to Eskerod, 2008).
be based on managerial cognition (Plambeck, 2012), whether Besides information access, portfolio managers need to
the threat bias seems to exist in the project portfolio context develop ways to either decrease the risks associated with
(Jackson and Dutton, 1988), and whether the means to manage uncertainties, learn to cope with them, or even create ways to
the uncertainties are indeed more easily connected to opportunities benefit from them. Uncertain business context actually requires
(Jackson and Dutton, 1988). that technocratic, evidence-based portfolio decision making
processes would be complemented with or even replaced by
2.6. Managing project portfolio uncertainties other alternatives: namely structural, power-based and opinion-
based decision making processes (Allaire and Firsirotu, 1989;
As understanding of the contextuality of single projects has Kester et al., 2011; Martinsuo, 2001). Martinsuo (2001, also
increased (e.g., Artto et al., 2008; Engwall, 2003), so has 2013), Geraldi (2008) and Kester et al. (2009, 2011) suggest that
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 737

rational, normative portfolio management frameworks should be 3.2. Data collection and analysis
complemented by negotiative and political systems and structural
solutions, to enable a more proactive orientation toward the The authors conducted and analyzed 22 in-depth interviews
uncertain context. Jerbrant and Gustavsson (2013) reported some with 28 persons in the companies, the lengths of the interviews
qualitative evidence on the improvisational nature of managers' averaging 114 min. The interviewees are from different positions
actions as well as new structural solutions, to cope with portfolio in project portfolio management: R&D managers, project
uncertainties. managers, marketing and product managers and business
In some studies, project portfolio management itself has been controllers. The interviewees represent a variety of different
portrayed as a dynamic capability (Killen and Hunt, 2010; Killen managerial levels, e.g., the business controllers range from a Chief
et al., 2008, 2012), i.e., as a set of people, structures and processes Financial Officer at the corporate level to local cost controller. The
that are used to meet the requirements of the dynamic experience of the interviewees in R&D and in the firms under
environment. Project portfolio management, therefore, can be examination ranges from 1–2 years to more than 30 years of
considered a compilation of mechanisms developed to sense, experience. With these job profiles, we sought first-hand
seize, transform and reconfigure external information, to enhance knowledge about dealing with the project portfolio, its manage-
the competitiveness of the portfolio in dynamic environments ment and uncertainties. By choosing multiple informants with
(Petit and Hobbs, 2010, based on Teece 2009). Such qualitative different job profiles in the same companies we aimed for a
and conceptual studies point out the importance of understanding comprehensive view to the portfolio at hand in the companies.
uncertainty and the information needed for managing uncertainty. As part of a broader set of questions on R&D management
How external information is gathered, interpreted and used to and control, we asked about the uncertainties of the portfolio
mold managerial decisions and actions is the primary concern for stemming from the business environment and from single
managing project portfolios (Biedenbach and Müller, 2012). projects, as well as the consequences and actions they have
In all, project portfolio management has frequently been evoked. The interviews were typically conducted at the
treated as a rational system of decision making where uncertainty interviewees' job location, in a meeting room, by one or two
causes unwanted exceptions and problems. Recent conceptual interviewers. The interviews were recorded, and the data were
and empirical studies suggest that alternative models are needed, analyzed based on transcriptions and cross-tabulations of
to account for the dynamics and politics in project portfolio uncertainty-related excerpts from the data.
management. More empirical research is needed to reveal For the data analysis, we utilized three analysis dimensions
managers' experiences and responses to uncertainties, and based on the literature review and explored 1) the sources of
whether and how the political and structural portfolio solutions uncertainty (organizational, environmental and project-based),
may complement the rational systems in different uncertainty 2) the managers' framing of the uncertainty (opportunity or threat;
conditions. We explore the use of three uncertainty management or eventually ambiguous/neutral as it was needed during the
categories of rational, structural and political–cultural controls data analysis) and 3) means to manage the uncertainties (rational,
based on previous research (based on Allaire and Firsirotu, 1989; structural, and power-based/cultural). A somewhat more elaborate
Geraldi, 2008; Martinsuo, 2001, 2013) to offer evidence on coding scheme was developed for the sources of uncertainties and
managerial responses in uncertain portfolio contexts. means to manage them, through issues emerging in the data.
The coding was made with the help of Atlas.ti software to
3. Research methodology systematically categorize, cross-tabulate and scrutinize the find-
ings. The data analysis took place in the following phases: i) the
3.1. Research design identification and categorization of the sources of uncertainties in
the project portfolios under examination, ii) coding the framing
We employed a qualitative study, using data from ten of the uncertainties as opportunities, threats or ambiguous/neutral;
industrial firms to explore managers' perceptions of portfolio- iii) coding the consequences of the uncertainties and the actions
related uncertainties and their management. Uncertain events taken by the interviewed managers. Based on these analyses,
and related portfolio-level practices were registered across ten iv) the results were cross-tabulated and visualized, to reveal the
R&D project portfolios based on thematic interviews. The linkages from issues and framing to consequent actions, and an
companies included in the study are examples of R&D extended framework for identifying and categorizing the uncer-
intensive companies in Finland and within their industries. tainties is proposed. Finally, v) contributions and managerial
Seven of the studied portfolios are from machinery manufactur- implications were outlined based on the analysis.
ing industry, and three are in other industries (ICT, information
systems and consumer products). The companies are large and 4. Results
they have product development portfolios very typical to their
industries. Thereby, the chosen companies are excellent 4.1. Identifying and framing the uncertainties
examples of industrial product development portfolios. Some
background information on the companies is shown in Table 2. In order to complement the previous understanding on
In order to maintain confidentiality with the companies, we will portfolio-related uncertainties that have focused on organization-
use numerical codes (Company 1–10) to differentiate the al complexities, we tracked environment-based and project-based
companies from one another. uncertainties across the ten investigated companies through
738 M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746

Table 2
Background information on the studied organizations and the number of interviews.
Company Industry Nr of employees Turnover Nr of interviews/interviewees Duration
1 Machinery and service provider N10 000 N 3 billion euros 3/5 208 min
2 Manufacturing systems and service provider b500 b 100 million euros 3/3 338 min
3 Machinery and service provider N500 N 100 million euros 1/3 104 min
4 Manufacturing machinery and service provider ca. 30 000 N 5 billion euros 1/1 172 min
5 Manufacturing machinery provider N5000 N 1 billion euros 4/5 253 min
6 Manufacturing machinery provider N5000 N 1 billion euros 2/3 195 min
7 Machinery and service provider N1000 N 300 million euros 3/3 567 min
8 ICT product and service provider N10 000 N 1 billion euros 1/1 76 min
9 Consumer product manufacturer N2000 N 300 million euros 3/3 502 min
10 Information systems and services provider N15 000 N 1 billion euros 1 113 min
Total 22/28 2529 min (42 h 9 min)

interviews. Even if the interview outline did not include personal and social sensemaking during project portfolio
organizational complexities separately, interviewees did discuss management.
them frequently and, therefore, all three classes of uncertainties Environmental uncertainties were identified as dominantly
are included in the analysis. The companies operate in highly dealing with markets and the society. Examples of environ-
competed industries with demanding clientele, and we expected mental uncertainties labeled as threats were the global economy
that it would offer a fertile ground for identifying uncertainties decline in 2008–2009, strengthened competitors, lower cus-
towards the product development portfolios. tomer demand than expected, tightening emission regulations,
The interviewees indeed characterized a rich field of and reduced funding for technology development in joint
uncertainty and an organizational context where the extant collaborations. For example, in some interviews the ongoing
project portfolio management methodologies do not fully changes in legislation were seen as threats, thereby influencing
enable accounting for such uncertainty. Table 3 summarizes the manager's possibilities to affect and control the situation.
the different sources of uncertainties identified in the interview As one manager characterized: “If we do not change the
data, their frequencies, and how managers framed the uncertainties specification, we will not manufacture [the product that does
in light of their own experience and knowledge. The coding not fit the standard] anymore”.
of the data included some cases where a specific uncertainty In many interviews, societal issues were experienced quite
issue was given two different labels; the uncertainty was, for neutrally, not producing any surprises or even opportunities,
example, framed by the interviewee both as an opportunity and when the manager is aware of the evolution early enough.
as being ambiguous. Environmental uncertainties that were considered as neutral or
The three types of uncertainties were almost equally actively ambiguous were, for instance, customer demand, developing
discussed in the interviews. Managers framed the uncertainties markets, competitors introducing new products, and environ-
in all categories more often as threats than opportunities. The mental values, such as emission and product safety regulations.
examination of the framing of the uncertainties shows how Regarding the customer demand, some interviewees saw the
uncertainty information is processed as part of managers' fast-moving customers as a threat for a (too) static product

Table 3
Summary of uncertainties and their framing identified in the data (n = 28 interviewees).
Uncertainty category Examples n Threat Neutral/ambiguous Opportunity
Environment 75 27 31 17
Society Legal developments, regulations, safety, global economy downturn 32 12 16 4
Markets Customers, market development, price erosion, difficulties to 30 11 11 8
estimate project business impact
Industry Competitors, technological development 13 4 4 5

Organizational complexity 76 32 23 21
People Organizational politics, competences 18 11 5 2
Company Organizational structure, technology push, function interaction, strategy 18 5 6 7
Inter-project relations Resource allocation, project scheduling, project priorities 40 16 12 12

Single projects 63 31 7 25
Evaluation The business impact of one project, failure, learning from single projects, 13 3 1 9
goal complexity
Project characteristics Special and large customer supply projects, product development site 3 2 – 1
relocation decision
Scope Product features, component features, platform-development 22 11 3 8
Cost Project budget, product cost 11 5 2 4
Schedule Project duration 14 10 1 3
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 739

offering. Also more long-term market trends were identified. the strategy.” Also alternative scenarios of portfolios were
One interviewee considered the emerging Chinese markets as a discussed in some organizations as uncertainties that need to be
neutral fact affecting the company's business. Identifying new investigated, to enable decisions regarding the strategic
potential customers with varying needs was seen as an direction.
opportunity for developing the project portfolio by one Single project uncertainties appeared the most often dealing
interviewee. Uncertainties stemming from within the industry with the project scope and its changes, and schedules. The
were seen as threats almost as frequently as they were project scope, for instance, posed both threats and opportunities
considered as neutral or opportunities. Environmental uncer- towards the project portfolio. Single-project-related uncer-
tainties labeled as opportunities included environmental values, tainties labeled as threats were, for instance, changes in project
technology maturation, customer demands, and opportunities to scope during project execution, and waiting for an output from
become part of some joint development projects. Interviewees another project before the next project can be initiated. One
experienced technological development as a rather slowly interviewee found it hard that the projects were managed in
affecting issue in the development of the project portfolio. such a way that changes in the scope were allowed: “It is damn
Organizational complexity as uncertainty was experienced hard for us that our projects change so much. And that way
the most frequently dealing with inter-project relations, e.g. even project outcomes change [as] the project scope changes.”
resource allocation, timing and project prioritization. Organi- Another interviewee pointed out that technical problems in
zational uncertainties labeled as threats included the continually product features may escalate into a larger issue, affecting the
changing organizational structures, difficulties to prioritize project portfolio: “If for some reason the product design has to
projects, development resource layoffs, and single projects be changed or product performance is not what we imagine it
taking more time than expected. One interviewee perceived the should be, it can jeopardize the whole product offering or parts
complex company structure as a challenge for product of it. These are risks really difficult to manage.” Also, some
development projects in general: “It has been challenging uncertainties were discussed related to project budgets and
that you have to be able to match [the outcome of development timings. The threats at the end of the project were brought up
projects] to very different product areas. Then of course the by one interviewee: “Now, we are facing problems at the end
resourcing stuff [is a challenge] as well. That is just because of of the project, in the phase of the field tests… these problems
the organizational structure of the company.” One interviewee lengthen the previous project [and thus postpone a new one].”
commented on employees' incapability to make tough deci- In all, interviewees discussed multiple uncertainties related to
sions to follow the new strategy of the business unit: “We have the management of current interdependences between the
some small update projects with some important resources that projects within a portfolio.
would be needed in something strategically more important.… Regarding single project uncertainties, interviews addressed
These are tough decisions. You might forget the strategic point quite neutrally the uncertainties with project success and
there.” Of course, if the limited resources were re-allocated due contribution to firm-level performance, and project duration
to the new project priorities, it may cause delays and be harmful when a project needs to be finished, before the next one
for some projects. “The group [of product developers] is so can start. Opportunities were, in turn, identified in various
small. If something starts to take more time then we might have situations where new solutions could be used in different
to override something [else]. Like ‘okay, let's put [a new new product development projects. Sometimes, however, the
product] into hold mode for two weeks in order to accomplish isolation of the solutions to a single project was seen as a
this other one’”. threat, because then possible mistakes could not be seen that
Project prioritization and scheduling were discussed quite rapidly.
neutrally among the interviewees. One interviewee pointed out There are, quite naturally, overlaps in the results regarding
that the projects are always interrelated. Also, crossing the the different sources of uncertainty. Some uncertainties can be
borders of organizational units was considered as a natural interpreted to stem from multiple sources. A fact that customers
characteristic of the project portfolio management. “It must be are important may turn into a threatening uncertainty from the
across product lines how we deal with the portfolio, because project portfolio management perspective when the urgency of
we have common resources after all. You have got to manage serving customers is combined with organizational difficulties
the portfolio as one.” This interviewee's comment highlighted to prioritize projects. Customer delivery projects rule over
the interplay of projects in resource management as an ordinary technology projects when engineer-to-order, customization and
feature of project portfolio management. new product development resources are shared. In the data
Also some opportunities were seen stemming from organi- analysis, joint occurrences of multiple uncertainties were coded
zational complexity. One interviewee identified the need for respectively as multiple sources of uncertainty. In the example
connecting the changes in the offering plan to the changes in above, the depicted uncertainty was interpreted to belong to
the portfolio, thereby enabling the better management of the two categories, environment (customer) and organizational
plans for project execution: “In an ideal case, we should have complexity (project prioritization).
an offering plan according to which you [go ahead]. You have In all, the results show that uncertainties were more often
your ongoing projects, which you accomplish in the set labeled as threats than opportunities. On one hand, labeling
schedule. And a new project would be based on the offering uncertainties more as threats may be due to the threat bias
plan, which would of course change according to changes in (Jackson and Dutton, 1988), and on the other hand due to the
740 M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746

Table 4
Summary of interviewees' identified means to manage the uncertainties (n = 28 interviewees).
Control type Examples Frequency
Rational 28
Strategic management Familiarizing oneself with competition, portfolio management tools, learning from 25
past projects for future planning, building a roadmap for the future, estimate future
business opportunities, fixing plans but leaving buffers for change, taking decisions
to higher managerial levels, arranging portfolio meetings, reacting
Cost and financial management Gathering project budget statistics for future planning purposes, increasing project 3
cost control, looking at firm-level figures rather than project-level figures

Structural 8
Organizational structure, operational Product development located within one unit, product development process model
and administrative management used, development ideas need to serve more than one customer, strict prioritization,
product release policy

Cultural and political 8


Competence, social influence, value-based Prioritizing safety/customer issues, embracing failure, embracing perseverance,
management and leadership improve project management skills, go with intuition
Total 44

predominantly negative connotation of uncertainty as a Rational decision making often dealt with the factual evidence
strategic issue, thus easily associated with negative outcomes available for justifying some decisions. An interviewee referred to
and lack of control. Uncertainties were also found to be labeled business case calculations as basis for decision making in strategic
as neutral and ambiguous. These labels may partly stem from management: “It is hard [to calculate benefit/cost-ratio], but let's
the manager's aim to provide a comprehensive view on the say, if you do not do it at all then that is even harder.” Another
uncertainties from multiple viewpoints during a personal interviewee brought up strategic management characterized by
interview. the ratio of risks, benefits and investments: “One year ago we had
As a central result, the data show that environmental sources this [project] that included an impressive investment… totally into
of uncertainty were framed as threats and neutral or ambiguous this new thing, clearly [with] lot of risks involved. I asked the
relatively similarly, whereas they were less actively labeled project responsible that ‘could we not go forward with little less
as opportunities. Furthermore, the interviewees perceived money?’ He then proved me that a [smaller investment] does not
organizational-complexity-based sources of uncertainty mainly bring significant savings.”
as threats, and less as opportunities, except inter-project relations Strategic management can also work as a shield against
which was considered as a source of opportunities. Single- uncertainties stemming from the customers, as one interviewee
project-based uncertainties were the most easily categorized pointed out: “I'd personally like to see that we have two years
either as a threat or as an opportunity. forward more or less known what we're going to do. Some
small window or buffer we can accept from the buyer.”
4.2. Responses to the uncertainties Another interviewee expressed that it is important to stay aware
of what happens in the near environment and react to those
The means to respond to the sources of uncertainty in project changes in the strategic management of product development:
portfolio management were much less identified or discussed in “Technologically this industry is developing quite slowly. If
the interview data. To understand which response is linked to [new] things turn up, they come from the competitor… These
each source of uncertainty, we paid attention only to such regulatory issues, requirements or standards are a different
uncertainty response strategies that were directly linked to a story, but also in this case the one-year horizon is kind of short.
source of uncertainty in the interviewees' talk. These results are […] Then we just prioritize the most important ones of those
presented in Table 4. In all, the low degree of expressed control coercive things… They [however] have a huge effect on our
in managing uncertainties was somewhat surprising and will product development roadmap.”
deserve further attention. This general observation echoes the Also the accuracy and statistical utilization of project data, in
idea of the threat bias (Jackson and Dutton, 1988), conveying financial management, were discussed as rational ways to deal
the idea that the uncertainties are negatively associated, with with uncertainties. One interviewee was craving for more past
only limited possibilities of control related to them. project data to base future planning on: “If we just could
As shown in Table 4, regarding the different mechanisms for estimate and do resourcing more accurately… then portfolio
controlling the uncertainties, various rational methods were the building would be more efficient, and project execution as well.
controls most often mentioned. These rational controls included Even without statistical data, we have some hunch which is
planning such as strategic planning and portfolio management quite realistic, but that hunch is still more vague than if we had
tools, methods for resource planning and project controlling, a couple of [past] projects as a basis to see that it always take
and budgeting and measuring at the levels of the portfolios and this much time.” Another interviewee pointed out a develop-
single projects. ment in gathering project data for financial management, and
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 741

thereby getting a good overall picture of what is happening in decisions when it is tight… of cutting near-future investments.
the project portfolio: “Surprises occur all the while because we But I wish, speaking of product development, that we would not
haven't properly controlled project costs, for instance. It has operate only on the business cycle of a public company, but…
been the exercise of the past year to properly look at them [we] would think of things further ahead in the future… I wish
[project costs], and also ask those project managers about and believe that we have the perseverance and sense.” In this
what they're planning there.” Altogether, the interviewees interviewee's talk, the project portfolio can be affected by a
painted a picture of rational controls dominated by strategic value of perseverance in a situation of demand uncertainty.
management, when uncertainties are controlled. Cost and Resonating with the previous interviewee's comment and the
financial management played a minor role in responding to possibility of a failure occurring, another interviewee highlight-
uncertainties. ed the fact that as product development efforts do not always
The interviewees seemed to acknowledge the need for and succeed, you can also learn from failure. However, this
importance of other than rational controls, but to a lower interviewee mentioned that the organization does not necessar-
degree. Only a few uncertainties were clearly connected to the ily understand the value of failure, harvested in organizational
possibility to manage them with structural controls. The learning: “You should understand that if you are not taking
structural controls primarily dealt with the administration of risks, and really fail, then you do not achieve anything. There is
the companies, for instance, the overall project model, no such ideal world, in which you would always magnificently
processes and policies, and sometimes also to the centralized succeed everywhere, and do the right choice. This is such a
product development organization. Organizational structure as complex world that you cannot do that. You have to fail in
a means of control for uncertainties was expressed only as a order to learn. And with the measurement of today, there is
single data point. Some interviewees mentioned policies that really no measure for what is the value of a failure. That is kind
gave clear guidelines for portfolio management, which could of interesting.” Positive reinforcement in the form of reward
be interpreted as structural control. One interviewee gave an and recognition were not discussed in our data, although it
example of such policy: “It [a development idea] has to have could well be considered a possible mechanism for controlling
clear signs of being something that is wanted by also others for uncertainties. In all, the results show that using safety and
than only that one client”. According to such a policy, the customer issues in justifying decisions and learning from
project portfolio could consist of only such projects that serve failure dominate the use of political and cultural controls for
more than one customer. If the portfolio included a project that uncertainty.
would serve only one customer, and particularly if that project To summarize the results on the responses to uncertainty,
was large in scope, development resources could be used there is a wide range of different possible means to manage the
inefficiently. project portfolio uncertainties. The range of the means can,
Another interviewee highlighted the policy of strict project however, address only a limited set of the total uncertainty
prioritization: “I think the best way to manage uncertainty is identified. The choice is somehow guided by managers' access
probably to have a long enough roadmap visible in the future. to relevant information, through labeling each uncertainty as an
[…] It is clearly linked to having clear priorities… When things opportunity or a threat, and the identification of a suitable
are in an order of importance, then it is quite easy to look at control mechanism within the firm's system of management
execution.” In all, the interviewees gave an impression of using controls.
policies as structural controls that enabled, prioritized and
structured the decision making. 4.3. Cross-tabulation of sources and means to manage
The political and cultural controls expressed by the uncertainties
interviewees, included the values for prioritizing safety and
the customer viewpoints, orientation for developing skills of a Outlining the association between the different sources of
team, and respecting one's intuition. Some aspects of business uncertainties, their framing as opportunities and threats, and the
were considered values that guide decision making when there means to manage the uncertainties requires a cross-tabulation
is uncertainty. For instance, in one interviewee's talk, safety or accordingly. In Table 5, the sources of uncertainty are linked
customer issues could bring up a need to respond instantly, with the consequent actions named by the interviewees, bearing
which would affect the project portfolio because of resourcing: in mind the framing of those uncertainties. The means to
“Safety issues… you do not even have to think for a second if manage the uncertainties were primarily connected to ‘oppor-
they occur. But these small, often customer-specific things…, tunities’ and ‘neutral’ uncertainties, and a little less to ‘threats’.
they are also something that you have to do instantly… actually This seems to be the case more or less equally among the
they surpass everything else.” The intrinsic value of safety and different sources of uncertainties.
customers, in this interviewee's talk, would automatize Despite the dominance of threats in the identified uncer-
decisions, and therefore possibly surpass something else that tainties, a majority of the rational controls were associated with
could well be rationally justified. Another example of values the opportunities and neutral uncertainties. In all, the managers
used in controlling uncertainty was another interviewee's interpreted that the use of a set of planning tools was actually
comment on the belief in perseverance, in product develop- able to open possibilities in terms of managing uncertainties.
ment: “It [the demand] changes along the global economy, and The different sources of uncertainty were equally discussed by
I understand this well, and I am one of those making these the interviewees and they all seem to vary by perception in a
742 M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746

Table 5
Sources of uncertainty and their links with consequent actions (n = 28 interviewees).
Rational Structural Political and cultural
(28) (8) (8)
Environment Opportunity (2) Threat (1) Threat (3)
(15 controls identified to 75 uncertainties) Neutral (6) Neutral (2)
Varying by perception (8): Opportunity (1) Dominant (3):
Short term planning (2) Dominant (4): Values
Long-range planning (6) Policies and procedures
Organizational-complexity Threat (2) Neutral (1)
(13 controls identified to 76 uncertainties) Neutral (5) Opportunity (1)
Opportunity (4) Dominant (2): n/a
Varying by perception (11): Policies and procedures No identified cultural controls
Short term planning (3)
Long range planning (7)
Financial management (1)
Single-project-based Threat (1) Opportunity (2) Threat (2)
(16 controls identified to 63 uncertainties) Neutral (2) Opportunity (3)
Opportunity (6)
Varying by perception (9): Varying (2): Varying by perception (5):
Short-term planning (3) Organizational structures (1)
Long-range planning (4)
Financial management (2) Policies and procedures (1) Social and self-controls (2) if
threat, values (3 if opportunity)

similar manner. In fact, the opportunities were dominantly managers use, when facing different types of uncertainties and
associated with strategic management possibilities across the framing them as opportunities or threats. The paper reported
three uncertainty categories, whereas the threats seemed to interview results on the different perceived sources of
require more short term action planning to remain under uncertainties (external, organizational and project-based uncer-
control. tainties), the framing of those uncertainties as opportunities,
Regarding the structural controls, most of the means were neutral aspects and threats, and the response to the uncertainties
again associated with the opportunities. In this category, no accordingly through the employment of rational, structural and
clear indications of varying means according to the framing of cultural/power-based means.
the uncertainties were found. Cultural controls were associated
slightly more often with threats than opportunities, and they 5.1. Uncertainties and their management in project portfolios
were identified in connection with environment-related and
project-related uncertainties; not organizational complexity. As The interviews of managers in the ten different companies
conveyed by the interviewees, there are certain uncertainties, revealed a rich set of different sources of uncertainties, thereby
such as safety issues and customer requirements that can- portraying the managerial relevance of managing portfolio
not be easily captured by the rational controls but require uncertainties. The findings contribute by showing qualitative
shared values and other social mechanisms to be sufficiently evidence of various ways in which the project portfolio is
addressed. connected not only with the complexities of the parent
As can be concluded based on the empirical results, there is organization, but also with the broader business environment
a large number of uncertainties identified by the managers, and single projects. As recent research is increasingly concerned
framed by the managers particularly as threats or neutrally, and with how portfolios are connected to their uncertain contexts (e.g.
not controlled by any mechanism among the rational, structural Engwall and Jerbrant, 2003; Martinsuo and Lehtonen, 2009;
and political–cultural alternatives. Even if the threats may have Petit, 2012; Petit and Hobbs, 2010; Voss, 2012; Voss and Kock,
an effect on the portfolio, they are not fully addressed in 2013), our results build a conceptual framework and structure for
managerial practice. The opportunities are dealt with by the charting that contextuality in a simple and logical manner.
managers by many different means, with emphasis on rational Concerning the first research question, the interviews offered
controls. clear evidence of the existence of three different sources of
uncertainties and resulted in their more elaborate structuring.
5. Discussion Where previous empirical research has emphasized organization-
al complexities as the primary focus of uncertainty, our findings
The paper intended to increase understanding on uncer- highlight that managers of R&D portfolios follow and identify
tainties and their consequences during project portfolio external uncertainties from the broader business environment
deployment and thereby to suggest ways in which uncertainty equally well and consider them as relevant to portfolio
can be taken into account better in project portfolio manage- management. Besides industry and market related issues, societal
ment. Particularly, we sought the alternative strategies that and legal matters were of concern to managers, which thereby
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 743

lends support to the findings of Petit and Hobbs (2010, also Petit, controls as a starting point. Although the rational, strategically
2012). Regarding organizational complexities, our study revealed oriented controls dominated in interviewees' experiences, also
an emphasis on inter-project relations as a primary source of cultural and structural means for managing portfolio uncer-
uncertainty (others dealing with structure and competence). This tainties were identified by many managers. In an earlier study,
is in line with the resource-related dilemmas identified earlier Petit (2012) explored managers' activities in “sensing, seizing
(e.g. Engwall and Jerbrant, 2003), deviates slightly from the and reconfiguring” as well as “transforming” as the ways to
structure and system-centered previous research (e.g. Loch, 2000; deal with uncertainties and thereby centered on information use
Perks, 2007) and lends support to using interdependency as a and rational and structural mechanisms for portfolio-related
central measure of portfolio complexity (Teller et al., 2012; Voss uncertainty management. As a complement to previous
and Kock, 2012). research, this study highlights the cultural, value-based
Previous research has covered single-project based uncer- mechanisms that are needed and may be more difficult to
tainties at the project portfolio level primarily through scope define as part of formalized portfolio management systems.
and performance (Petit and Hobbs, 2010), risks (Olsson, 2008) Such mechanisms can be used in prioritization, learning and
and technology transfer issues (Nobeoka and Cusumano, 1995, leadership in complex situations stemming particularly from
1997). Although single project changes have been considered external and single-project uncertainties. Thereby, the findings
as relevant to project success (Dvir and Lechler, 2004; Hällgren offer empirical evidence on the conceptual ideas of Geraldi
and Söderholm, 2010), their implications at the portfolio level (2008) and Martinsuo (2013) who promote the idea of
have been poorly understood so far. Our findings have revealed supplementing rational portfolio management mechanisms
the important role that single project changes play at the with structural and political systems and the empirical results
portfolio level, through their strategic and business goals, of Gutiérrez and Magnusson (2014). The findings also have a
positioning in the offering, feature linkages, and cost and time connection to strategic management literature (Allaire and
dependencies. The findings thereby lend support to the earlier Firsirotu, 1989) and portray context-dependent project portfolio
identified importance of single-project issues at the portfolio management potentially as a multi-dimensional dynamic
level (Martinsuo and Lehtonen, 2007) and draw attention to capability (e.g. Killen and Hunt, 2010; Killen et al., 2008).
identifying and understanding micro-level uncertainties from As a key result, we have revealed the connections from the
the portfolio perspective. sources of uncertainties with their labels to the specific means
In the second research question our interest was to understand used in controlling them. Dutton's and Jackson's (1987)
how managers frame or label the uncertainties, in their use of association between the control over the strategic issues and
uncertainty-related information. Due to the increased information framing them as opportunities and threats calls for further
processing requirements in uncertain contexts (Galbraith, 1973), examination of the identified controls and related framing of the
we assumed that managers' interpretive processes in terms of uncertainties. The results have shown that a majority of
labeling might have an impact on how they respond to identified uncertainties among managers' experiences (threats,
uncertainties. Uncertainty holds presumably a negative connota- in particular) were not linked with specific means to manage
tion among the managers (e.g. Lechler et al., 2012) and it is not a them. Instead, managers discussed specific rational, structural
surprise that the uncertainties were labeled more often as threats and cultural–political controls in association with only a
than neutrally or as opportunities (see labeling in Dutton and minority of the identified uncertainties (opportunities, in
Jackson, 1987). This finding offers new insight into the particular). It appears that organizations may be well equipped
management of project portfolios regarding the need to with their strategic planning systems, policies and procedures to
complement the use of information on known risks by using respond to the opportunities and neutral uncertainties emerging
uncertainty information on opportunities and threats to enhance from the environment, organization and single projects, but less
the business possibilities from R&D (see e.g. Lechler et al., equipped to improvise with unknown unknowns (e.g. Jerbrant
2012). Also, the results offer empirical evidence from project and Gustavsson, 2013) and transform the threats they see into
portfolio management context to extend the overall idea of beneficial opportunities (see also Lechler et al., 2012). If
Jackson and Dutton (1988) concerning the threat bias regarding uncertainty is merely explored from an organizational angle, its
the strategic issues managers face. We propose that uncertainties management may falsely be tied with information availability
in project portfolios can be considered as strategic issues whose and use. Particularly with environmental uncertainties it is
framing is an important step in managers' sensemaking and likely that information is not available and other than rational
decision process. The findings are clearly in line with those by mechanisms need to be identified.
Plambeck (2012) who argued that individual perceptions affect On the other hand, it is possible that the association between
labeling the issues as opportunities and threats. Moreover, there controls and uncertainties is the other way around. The
were different framings under each category of different sources existence or awareness of a control mechanism for a given
of uncertainties. As such, the results portray uncertainties as source of uncertainty affects managerial cognition and thus
strategic issues that portfolio managers need to deal with and enables the framing of that uncertainty more easily as an
learn to manage. opportunity. This interpretation is line with the idea that the
For research question three we explored the managers' existence of long-range planning tools, for instance, can help
strategies to respond to the uncertainties, using a tentative managers to identify opportunities from the environment and
framework of rational, structural and power-based/cultural organization. It may be more difficult to specify tools and
744 M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746

practices for value-based social control or structural reconfig- 2012; Petit, 2012). Our findings have shown that managers
uration, which might be needed in case of environment or filter information from the broader business environment to
project-based uncertainties labeled as threats. R&D project portfolios from three quite different directions
(environment, organization, single projects). However, the
5.2. Towards project portfolio management as negotiated and strategic and project portfolio management system of the
structural uncertainty coordination organizations (particularly the rational mechanisms of control,
but also structural) either help manage such uncertainties that
As further results of the extensive analysis from 28 managers perceive as opportunities or direct managers'
managers' interviews, we draw attention to three major issues attention to manageable uncertainties. At least in the experi-
in managing R&D project portfolios. Firstly, the thorough ences of our informants, competences and routines associated
mapping of managers' experiences of uncertainties, their with the management of perceived threats (forms of cultural
labeling and control practice contribute by revealing the and political controls) were much less easy to identify and
individual level logics through which uncertainty management discuss. There may be alternative explanations for this, ranging
takes place. As previous research has largely explored the from the division of responsibilities between the functional
company-level perspective in general (e.g. Engwall and organization and project organization in uncertainty manage-
Jerbrant, 2003; Petit, 2012; Petit and Hobbs, 2010) and treated ment, the actual competences of portfolio managers, and the
uncertainty as a control variable moderating the relationship level at which the threats are managed in the organization. The
between project portfolio management practice and perfor- finding among the ten studied companies is that the capacity to
mance in particular (Müller et al., 2008; Teller et al., 2012; influence the organization through project portfolio manage-
Voss and Kock, 2013), this study draws attention to the way in ment may still be limited to the project portfolio selection
which managers use uncertainty information in their work and, phase, i.e., resource allocation. Stronger and more varied other
possibly, take action based on it. In a recent empirical study, forms of influence would be needed during project portfolio
Gutierrez and Magnusson (2014), based on a qualitative study deployment, to make project portfolio management into a
with three companies, showed the higher acceptance of rational dynamic capability. Naturally, further research is needed to
decision making mechanisms, revealed the need for other offer further evidence on this proposition.
mechanisms in conditions of uncertain information, and
showed four practical mechanisms managers use to legitimize 6. Conclusions
the non-rational decision making mechanisms. They suggested
further research in supporting dynamic decision making in 6.1. Contribution
organizations. As a contribution, our results offer a logically
structured analysis frame for studying managers' justifications The key contribution of this paper is new knowledge on the
and activities of reconfiguring and improvising based on practice of project portfolio management in uncertain, dynamic
uncertainties (cf. Jerbrant and Gustavsson, 2013; Petit, 2012). conditions. The evidence from interviews in ten R&D
Secondly, the study has an important contribution to the recent portfolios portrays project portfolio management as an arena
call for understanding the context-dependent practice of project for environmental, organizational and project-based uncer-
portfolio management (e.g. Martinsuo, 2013) particularly during tainties, calling for managers' information search and attention.
project portfolio deployment. If previous project portfolio As a result, we have unveiled the whole chain from the sources
frameworks have centered largely on the portfolio selection and of portfolio uncertainty to the managerial labeling of those
resource allocation as well as later, formal decision making uncertainties and to the consequences and taken control actions
(Archer and Ghasemzadeh, 1999a; Cooper et al., 2001; Dye and because of them. The developed conceptual framework of
Pennypacker, 1999), our overall idea was to look into emerging uncertainties and their management offers a logical structure
issues in the portfolio in events and episodes between the decision that can be used also in further research, to map managers'
making points (proposed by Martinsuo, 2013). The results views of project portfolio related uncertainty and its manage-
showed the threat bias in the identified issues and low degree of ment. The framing of the uncertainties as opportunities and
respective managerial mechanisms, which can be considered a threats plays a significant role both in identifying different
portfolio-centered contribution to earlier propositions regarding sources of uncertainties and in taking actions in response to
uncertainties, their labeling and management (Dutton and them.
Jackson, 1987; Jackson and Dutton, 1988; Lechler et al., 2012). Even if companies cannot know or avoid all their uncer-
Although structural reconfiguration is already seen as a valid and tainties, managers may employ versatile controls as means to
relevant mechanism of project portfolio management (Martinsuo, learn from, limit and affect the uncertainties. We explored the
2013; Petit, 2012), our findings highlight new opportunities rational, structural and power-based/cultural controls that man-
with cultural and political controls and show that managers agers use to manage uncertainties and, thereby, contributed by
are not necessarily well equipped to initiate reconfigurations or offering empirical evidence to previous conceptual frameworks,
value-based negotiations in their work. particularly at the level of project portfolios. We identified both a
Thirdly, this research has a contribution to the ongoing threat-bias in uncertainty identification and a low degree of
discussion about project portfolio management as a dynamic control over the uncertainties, which implies that the practice of
capability (e.g. Killen and Hunt, 2010; Killen et al., 2008, project portfolio management may need further improvements
M. Martinsuo et al. / International Journal of Project Management 32 (2014) 732–746 745

particularly after the portfolio selection and resource allocation would fit the degree of uncertainty. Quantitative studies are
phase. Especially the reconfigurational and cultural–political suggested, to enable the testing of the preliminary findings in
(value-based) dimensions of project portfolio management will this study. Similarly, the perspectives of managers in different
deserve further attention, to activate uncertainty management at positions (portfolio managers, project managers, business
the level of the portfolio. managers) should be explored, to help relevant competences
In terms of managerial implications, this study highlights a in their different duties. Also, a more detailed exploration of
variety of strategic and operative issues that are not accounted for, different control mechanisms for uncertainty management is
if project portfolio management is treated merely as a device for needed, to shed light on the need to activate the use of cultural
project prioritization and selection and resource allocation. and structural controls in tackling portfolio-related threats.
During project portfolio deployment, various organizational, As this study highlighted the information processing perspec-
environmental and project-based uncertainties emerge and tive to project portfolio uncertainty management, further research is
require managers' attention. Managers need to be aware of the encouraged on other aspects and phases in managers' interpretive
power of their interpretations, when they make sense of such processes, than just the individual-level framing of uncertainties. In
uncertainties. Our study suggests that the labeling of uncertainty order for portfolio managers to understand the logics through
issues into threats, neutral and opportunities may guide the choice which certain uncertainties and their consequences unfold,
of control mechanisms and, thereby, have a significant role in forthcoming research should possibly track the more detailed
uncertainty management. By paying attention to the uncertainties cause and effect chains of selected a few uncertainties in product
and developing not only rational but also structural and cultural– development portfolios. This attained knowledge could ideally be
political mechanisms for their management, managers can connected to the framing of the uncertainties. As the interdepen-
become more skilled and influential in their project portfolio dences between and the scope and hierarchical structure of
management practice. Due to managers' different interpretations uncertainties were not examined in this study, further research is
of the uncertainties, some degree of negotiation is needed, when needed to better understand the interrelations and dynamics within
managers consider their responses to uncertainty issues. Togeth- portfolio uncertainties and their management. The social processes
er, managers could have possibilities to try and find better ways to of sensemaking in identifying and managing portfolio-related
control uncertainties, particularly those that are considered as uncertainties could also deserve research attention. Finally, since
threats. The actual performance of project portfolios is a current frameworks account for the local organizational context
consequence of priorities and choices in the beginning, and only, increased knowledge about external and project-based
various reactive, anticipatory and improvisation capabilities as uncertainties in project portfolios should be used to develop more
responses to events inside and outside the portfolio. context-aware frameworks for estimating and promoting success in
project portfolio management.
6.2. Limitations and ideas for further research
Acknowledgements
We used a qualitative research strategy and provided
information about the co-occurrence of the perceived project The authors wish to thank the Editor and the three
portfolio uncertainties and the means used for managing them. anonymous reviewers for their insightful comments regarding
Interview data from ten companies and multiple informants in the manuscript. The research projects resulting in this paper
many of them were used to increase the validity of the results. A have been funded by the Centre for Technology and Innovation
coherent interview outline, full interview transcripts, a transpar- in Finland (TEKES) and the Academy of Finland, and their
ent and systematic coding approach, and co-author confirmatory support is here acknowledged. The authors also wish to thank
checks of analysis results were used, to improve the credibility of the target companies' managers for the fruitful interviews.
the findings. As limitations, we acknowledge the bias towards
machine manufacturing firms' R&D, experienced R&D man-
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