BeChangeMaker

Campaign Resources

Activation Guide
Campaign for March to June 2024
Activation Guide
Overview
Theme & #BeChangeMaker
Hashtag
Goals • Raise awareness about the #BeChangeMaker annual social
entrepreneurship training programme presented by WorldSkills and
the HP Foundation
• Solicit applications for the #BeChangeMaker programme
• Help young people around the world develop new skills, turn passion
into action, and solve social challenges while building their careers
• Contribute to HP’s goal to accelerate digital equity for 150 million
people by 2030
Timeframe 6 March to 25 May (application period)
3 June to 10 September (programme period)
10-15 September (final pitch)
Full Tool Kit Dropbox toolkit files
link

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Activation Guide
Overview
• This Activation Guide is designed to help
WorldSkills Members and partners activate
the #BeChangeMaker Campaign from
6 March through 25 May 2024 (call for
applicants).

• A full toolkit with graphic templates, ready

to use social media graphics, and assets to
build your own graphics are available at this
LINK or in your WorldSkills pro-Canva
account.

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Social media strategic approach
• Youth Inspired. Youth Driven. Youthful.
• The WorldSkills movement aims to demonstrates the
power that skills have to change the lives of young
people around the world.
• WorldSkills inspires young people to develop a passion
for skills and pursuing excellence, through competitions
and promotions.
• To achieve this our social media must be attractive to
young people.

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Social media strategic approach
• Youth Inspired. Youth Driven. Youthful.
• Social media development should be approached with a
youthful lens, seeing our content through their perspective.
Factors informing development of WorldSkills content

• Youth are front and centre of the post, are a clear focus of the post
(visual/caption)
• The post feels youthful, optimistic, exciting (visual/caption)

• The relevance on youth is clearly articulated

• The post reinforces a WorldSkills impact

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#BeChangeMaker

Toolkit
#BeChangeMaker
Approach
• #BeChangeMaker is an annual social entrepreneurship training programme
presented by WorldSkills and the HP Foundation.

• Members are encouraged to share stories of skilled social entrepreneurs

(previous BeChangeMaker finalists), the impact skilled youth can have on the
world, and appeal to young people who want to make a difference when
creating content to highlight the #BeChangeMaker programme and call for
applications.

• There are two key periods of the programme to communicate:

• 6 March to 25 May (application period)
• 3 June to 10 September (programme period)
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#BeChangeMaker
Key Messages
• Wanted: Social entrepreneurs who want to tackle economic and
societal challenges facing the world today. Apply or #BeChangeMaker
2024!

• Become a change maker from anywhere in the world, get FREE support
along the way, and a chance to win a grand prize of EUR 2,000 and
pitch your ideas at the final in Lyon!

• Apply for the #BeChangeMaker programme and receive free training,

dedicated coaching, mentoring, and customized support to turn your
business idea into reality from HP LIFE and #WorldSkills.

• Inspire action and solve global issues. Apply to social entrepreneur

programme #BeChangeMaker 2023 by 25 May. The top 3 teams receive
EUR 2,000 cash award and help turning their business idea into reality.

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#BeChangeMaker
Previous Finalist Stories/Articles
• Reference past inspiring social business idea stories shared by WorldSkills at the links
below:
• All BeChangeMaker Stories/News

• BeChangeMaker 2023: Meet the finalists who will pitch in Dublin on 26 September
• Happy Pads from Ethiopia wins BeChangeMaker 2022
• BeChangeMaker 2021 finalist create documentary series on diversity, equity and inclusion
• BeChangeMaker 2021 finalists upcycle jeans to save the oceans
• BeChangeMaker 2020 finalists in Ivory Coast using coconut waste to produce cleaner energy
• VaxiGlobal from Zimbabwe wins BeChangeMaker 2021
• BeChangeMaker 2020 entrepreneurs bring sustainability to the restaurant industry
• BeChangeMaker 2020 finalists from Spain create app to improve mental health
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#BeChangeMaker
Timelines & Hashtags • Hashtags:
• Timelines • #BeChangeMaker, #HPLIFE,
#SDG4 #Skills
• 6 March to 25 May 2024 (application period)
• #WorldSkills + your region’s
• 3 June to 10 September 2023 (programme
WorldSkills hashtag
period)
• 10 to 15 September (final live pitch in Lyon,
• Tags:
France at WorldSkills Competition 2024)
• @WorldSkills
• Facebook: @HPLIFE /
• Content Focus
unesco.unevoc.international
• All Members are encouraged to promote the
• LinkedIn: @HP LIFE / UNESCO-
programme during the application period and
UNEVOC
to promote the programme during the
programme period including final live pitch • Twitter: @UNEVOC

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#BeChangeMaker
Tactics to Execute
• Amplify WorldSkills International's #BeChangeMaker 2024 posts.
• Share your own #BeChangeMaker posts.
• Share social entrepreneur stories and business ideas from previous
#BeChangeMaker programmes or young entrepreneur stories from
your region to encourage applicants.
• Invite skilled youth and young entrepreneurs to apply for
#BeChangeMaker 2024.

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#BeChangeMaker

Graphics
Canva
• The #BeChangeMaker designs are
available with a WorldSkills pro-Canva
account for you to easily customize
and translate.
• Canva is online design software that
allows non-designers to easily produce
designs, based on templates WSI
provides.
• Contact Cynthia Umurungi to sign-up
for your organizations' pro-Canva
account:
Cynthia.umurungi@worldskills.org

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Ready to use and Open Files

• In the Dropbox Toolkit you will find:

• png files to directly download and use
• open files you can edit using InDesign
• video resources

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#BeChangeMaker
Headers (Facebook, Twitter)

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#BeChangeMaker
Text-based Graphics (Square FB, IG, LinkedIn)

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#BeChangeMaker
Text-based Graphics (Landscape, Twitter)

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#BeChangeMaker
Text-based Graphics (Vertical, Instagram Story)

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#BeChangeMaker

Sample posts
#BeChangeMaker
Sample posts – general messaging
Caption Visual/Notes
#BeChangeMaker 2024 is now accepting applicants who want to change the #BeChangeMaker text-
world! based graphic

Apply by 25 May and:

Turn your skills into actions and impact

* please tweak phrasing to fit
Get FREE business plan training character limits and double check
Receive coaching & mentorship @usernames before posting as HP LIFE
Connect to global networks and @UNEVOC are different on
Win a trip to Lyon for the final pitch different platforms
Use skills to solve global issues

The top three winning teams get EUR 2,000 cash.

Learn more and apply: http://bechangemaker.worldskills.org

@HPLIFE #WorldSkills @UNEVOC

Got a great business idea that might make the world a better place? Pitch it #BeChangeMaker text-
and receive free training, support, and prize money to turn your idea into based graphic
reality. Apply to #BeChangeMaker by 25 May. Turn your idea into actions and
impact. http://bechangemaker.worldskills.org
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#BeChangeMaker
Sample posts – general messaging
Caption Visual/Notes
Wanted: Enthusiastic young people to #BeChangeMakers! #BeChangeMaker text-
based graphic
What global issue do you want to solve? How might you solve it? Apply for
#BeChangeMaker, @WorldSkills, @HPLIFE and @UNEVOC FREE online training, coaching,
and mentorship programme to become a social entrepreneur, make the world a better
place, and win cash prizes while you're at it.

Learn more: http://bechangemaker.worldskills.org

From developing sustainable sanitary products to sustainable furniture manufacturing or #BeChangeMaker text-
creating skills training and employment opportunities for disadvantaged communities, based graphic
skilled youth around the world are pitching important social business ideas aimed at
solving global issues.

Have a great idea? Want to change the world?

Apply to #BeChangeMaker by 25 May to receive FREE training, mentorship, and coaching

to start your own social enterprise. @HPLIFE @UNEVOC #WorldSkills
http://bechangemaker.worldskills.org

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#BeChangeMaker
Additional Resources
• Members are encouraged to review the
#BeChangeMaker website for more information,
content ideas, inspiration and details on previous
winning business ideas:
• bechangemaker.worldskills.org

• Questions on BeChangeMaker can be sent to

Oliver du Bellay <oliver.dubellay@worldskills.org>

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Collaborate with WSI
• WSI is keen to profile your
Member, Partner and skilled
young people stories.
• Share with WSI your latest
activities, stories of impact, and
individuals you would like
featured on our website and
social media related to this or
any content theme.
• Contact
shawna.bourke@worldskills.org

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WorldSkills Channels
Channel @Username/Link
Website http://worldskills.org

Facebook http://facebook.com/WorldSkills

Twitter http://twitter.com/WorldSkills

Instagram http://instagram.com/WorldSkills

LinkedIn https://www.linkedin.com/company/worldski
lls-international
YouTube https://www.youtube.com/WorldSkillsTV

TikTok https://tiktok.com/@worldskills

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Thank you