DIDI

PROJECT
DESIGN
SPACE
CLIENT BRIEFS
2021-2022
TABLE OF CONTENTS
About This Document 3

Important Dates 4

The Briefs 5

HP Brief 6

Hunter’s Gourmet Brief 8

Louvre Abu Dhabi Brief 10

Mubadala Health Brief 13

Schneider Electric Brief 15

Video Scoring Rubric 17

About DIDI 18

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ABOUT THIS DOCUMENT
Client Briefs

This document serves as a supplement to the DIDI Project Design Space Handbook. It contains information about DIDI Project Design
Space that changes every year. Namely, this document contains program dates, the project briefs, background on the project clients,
project criteria and a video submission scoring rubric.

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IMPORTANT DATES
Program Schedule
Please keep the following dates in mind.

Teacher Training Workshops

● 22 November 2021: Program Orientation (Option A)* (4-7pm)
● 27 November 2021: Program Orientation (Option B) (4-7pm)
● 11 January 2022: How to Teach Research** (4-6pm)
● 1 February 2022: How to Teach Ideation (4-6pm)
● 22 February 2022: How to Teach Prototyping (4-6pm)
● 8 March 2022: How to Teach Pitching (4-6pm)
*Teachers are required to attend only one program orientation.
**The How to Teach workshop series will be recorded for teachers who cannot attend the live sessions.

Student Design Jams with DIDI Faculty

● 20 January 2022: Research Design Jam (4-5:30pm)
● 10 February 2022: Ideation Design Jam (4-5:30pm)
● 3 March 2022: Prototyping Design Jam (4-5:30pm)
● 17 March 2022: Pitching Design Jam (4-5:30pm)

Virtual Competition Events

● 24 March 2022: Submission Deadline (11:59pm)
● 17, 18, 19, 20 and 21 April 2022: Boot Camp* (2-4:30pm)
● 22, 23, 24, 25 and 26 May 2022: Finals Events (3:30-6pm)
*The top eight teams per challenge will be invited to attend one Boot Camp and one Finals Event.

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THE BRIEFS
2021-2022 Briefs

This year, DIDI Project Design Space participants will be given five design briefs and will choose one brief to solve. This year’s clients
are HP, Hunter’s Gourmet, Louvre Abu Dhabi, Mubadala Health and Schneider Electric.

Timeline & Format for Submission

Proposals from all teams must be received by 24 March 2022.

Video submission directions can be found on the DIDI Project Design Space online portal.

Additional Resources

Additional resources for some of the briefs can be downloaded and printed from the DIDI Project Design Space website.

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HP BRIEF
Context

HP is one of the world’s leading computer and printer manufacturers. It is well-known for its high-quality printers, scanners, digital
cameras, calculators, tablets, laptops, servers, workstation computers and computers in homes and offices.

But HP also aims to be a sustainable technology company. HP’s sustainable impact mission is to create lasting, positive change for the
Planet, People and Community. Under Community, one of the education and economic opportunity initiatives is HP LIFE, an online free
skills training program offered by the HP Foundation.

HP LIFE gives people all over the world the opportunity to build skills for the future – whether they want to start or grow their own
business, enter the workforce or secure a better job. The online platform has more than 32 free, accessible IT and business skills
training courses in eight different languages. The courses offer the opportunity to learn relevant skills, including social media,
marketing, business communications and the basics of finance.

HP LIFE’s community is growing. In 2020, 155,000 new users enrolled, up more than 210% from the previous year. In total, the
program has enrolled nearly 950,000 new HP LIFE users between 2012 to 2020. In October 2020, the HP LIFE online platform was
enhanced with a new user interface to create a more effective learning experience.

The program targets entrepreneurs and business owners. But there is also potential for these educational resources to support
business creation and increase entrepreneurship skills specifically for youth. HP’s mission is to increase its outreach and bring HP
LIFE’s free courses to learners everywhere, especially young entrepreneurs and students in the GCC region.

The Challenge

The HP DIDI Project Design Space challenge is:

Design a new HP LIFE course that encourages entrepreneurship amongst youth in the GCC region and propose a creative way to
promote the course.

The Brief in Detail

HP is challenging students to design a “by youth, for youth” course for the HP LIFE learning platform that will inspire entrepreneurship
and equip youth with the skills they need to be successful entrepreneurs.

Students must design their course using the content that already exists on HP LIFE. They should:
● Choose three existing courses from HP LIFE that they think are important topics and skills for young entrepreneurs.
● Repackage these three courses to create an engaging learning journey.
● Design the look and feel of the course.
● Create new assets and videos that are most appropriate for youth.
● Come up with a catchy name for their course and propose how to best promote the course amongst youth in the GCC region
● Students may opt to create the course in Arabic.

Scope of Work & Deliverables

Teams must create a prototype of a solution to the challenge, as well as a pitch to explain why their solution should be chosen. Teams
must create a video of their solution including the following:

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 ● A demonstration of their course
● Visual aids (e.g., Photoshop images, sketches, designs, wireframes)
● A pitch explaining the solution, key messages and benefits of their course
● A review of the process used to develop their course

About HP
HP is committed to creating technology that makes life better for everyone around the globe, through their portfolio of printers, PCs,
mobile devices, solutions, and services. They strive to innovate and reinvent our digital life for the better.

HP also has a huge focus on sustainability and community, and one of the key areas is digital equity. Their sustainability goals include
enabling better learning outcomes for 100 million people by 2025 as well as to enrol one million HP LIFE users by 2025.

HP LIFE is a global training program offering free business and 21st Century skills training – online, offline and in-person in eight
languages. HP LIFE is a program of the HP Foundation.

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HUNTER’S GOURMET BRIEF
Context

Established in 1985, Hunter Foods is a leading company manufacturing and packaging innovative, alternative and “Better for You”
snacks and foods in the Middle East, with a strong presence in Asia. Hunter Foods produces a wide range of specialty and gourmet
packaged snacks and foods.

As a UAE-grown brand, it is no surprise that their Hand Cooked Potato Chips come with some delicious Middle Eastern-inspired
flavors such as Shawarma, Fattoush and Shakshuka, in addition to a whole range of other flavors, from Sea Salt to Hot Chili Pepper,
Pesto Parmesan, Black Truffle and Thai Green Curry.

Potato chips have become one of the world’s most popular snacks to ever hit the market. First mass-produced in the early 20th
century, the potato chip was quite simple. Customers even had to add the salt themselves. But since the release of the first flavored
potato chip in the late 1950s, there has been a huge variety of methods and flavors used to create these delicious snacks. So, what is
next for the potato chip?

Hunter’s Gourmet supplies its great selection of Hand Cooked Potato Chips to all major retailers and food service establishments in
the UAE (airlines, hotels, restaurants, catering companies, etc.), while exporting to more than 46 countries in 5 continents. Packaging
is customized to these destinations. But what would it be like to design a potato chip product that was universal – considered
delicious everywhere – with one stand-out package that is instantly recognizable in all countries, on any supermarket shelf?

The Challenge

The Hunter’s Gourmet DIDI Project Design Space challenge is:

Design a potato chip product “without borders” that can be enjoyed all over the world with universally appealing flavors and one
stand-out visual language.

The Brief in Detail

This is a product development challenge. Hunter’s Gourmet is challenging students to design a universal potato chip product. Teams
must propose:
● Universal flavors that are appealing to people in all countries.
● One stand-out package design with a strong visual identity to ensure that the product is instantly recognizable and stands
out on any supermarket shelf.
● An attractive and practical package (form and size) that can travel in a container for up to 60 days in all weather conditions
(e.g., does not fade in the sun and does not stick together).
● A product guided by the Hunter’s Gourmet brand promise, “Better for You” snacks. This brand promise does not need to be
on the package. Rather, it is a core value to guide the design of the product.
● The product must be vegetarian.

This challenge gives students a lot of freedom in designing their solutions. Teams may use the ‘Hunter’s Gourmet’ logo if they think
this is the best solution, or they are free to reconceive the logo and brand.

The best solutions will carefully consider what will best serve the purpose of a global package, designing a product that transcends
geographic and social borders and requires minimal translation.

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Scope of Work & Deliverables

Teams must design a prototype of a solution to the challenge, as well as a video pitch to explain why their solution should be chosen.

The video pitch should include the following:

● A demonstration of the prototype
● Visual aids (e.g., Photoshop images, sketches, designs, wireframes)
● A story that provides insight into the customer experience
● A pitch explaining the benefits of the prototype
● A review of the process used to develop the prototype

Note: Teams do not need to develop a recipe for their potato chip. They should suggest and describe the flavors that they propose.

About Hunter Foods

In addition to their Hand Cooked Potato Chips, Hunter Foods produces a wide range of specialty and gourmet packaged snacks and
foods, driven by their passion for exceptional quality and an emphasis on health and flavor. The Hunter’s Gourmet range is produced
and packaged in Dubai with the finest, strictly selected ingredients from around the world, totally non-GMO, predominantly MSG-free
and without artificial flavors, colors or preservatives.

Hunter Foods is a Dubai-based, family-run business with a vast global reach. Customer focus, innovation, quality and flexibility are key
pillars of the company. Hunter Foods is a thought-fuelled environment that welcomes new challenges.

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LOUVRE ABU DHABI BRIEF
Context

Since the opening of Louvre Abu Dhabi, the largest art museum in the Arabian Peninsula, it has become the most visited museum in
the Arab World. Described as both a universal museum and a cultural beacon, the art museum brings different cultures together to
experience the dynamic nature of the contemporary Arab world, while celebrating the region’s vibrant multicultural heritage.

Museums are of great importance for societies. World-renowned establishments around the world, such as the Louvre in Paris, have
helped to define culture and enlighten minds. Through the ages, art has shaped the very fabric of our society. In fact, it could be
argued that museums have been around since the beginnings of human life on Earth, right from the early cave paintings of ancient
times. From the very start, people have desired to tell a story about what life was like for them, to expose their deepest thoughts and
experiences, and to leave a record of their existence and contributions to their culture, community and environment. These objects
also shed light on where society was heading and what their aspirations were. Museums are monuments to what society has achieved
and what they aspire to achieve. The buildings that house these objects are shrines to human thought and experience, and they are
also masterpieces themselves.

Louvre Abu Dhabi has become a destination for people of all ages and nationalities. In addition to the range of paintings, sculptures
and decorative objects inside the museum, as well as the stunning architecture designed by internationally acclaimed architect Jean
Nouvel, other activities and events are offered for people to engage with the space in unique ways, from kayaking around the museum
and yoga under the dome.

Louvre Abu Dhabi also has a great outdoor space, which has huge potential for engaging youth in a new way, to echo the identity and
narrative of the museum and celebrate the many links between people and cultures.

The Challenge

Louvre Abu Dhabi DIDI Project Design Space challenge is:

Design an intervention in one of the outdoor spaces at Louvre Abu Dhabi that engages youth with the museum’s identity, narrative,
architecture and collections.

The Brief in Detail

Louvre Abu Dhabi is challenging students to design either a physical installation, event / performance or a digital component that
engages youth of their age to connect with the museum building, the artwork, particularly art from the region, and the surrounding
outdoor space.

This kind of creative work is sometimes referred to as an “intervention” in the art world. An intervention applies to something
designed specifically to interact with an existing structure or situation, be it another artwork, the audience, an institution or in the
public domain.

This is an exciting opportunity for youth to speak to youth in a challenge that combines design thinking, art and architecture. The
intervention should reflect the identity and echo the narrative of Louvre Abu Dhabi as a unique Emirati museum.

Louvre Abu Dhabi will provide a list of artworks for students to reflect on and respond to, including the architecture of the building.
The “intervention” that the teams propose must be in line with the specific guidelines issued by Louvre Abu Dhabi.

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The best solutions will:
● Be realistic, in terms of budget, timeline and materials etc.
● Center the intervention on the context of Abu Dhabi and the UAE. Students must think from the perspective of the region,
keeping in mind that Louvre Abu Dhabi is an Emirati museum – a celebration of art and architecture that builds
understanding across cultures to reveal that we have more in common than we know.

Louvre Abu Dhabi is not only the Arab world’s first universal museum but a powerful symbol of the United Arab Emirates’ ambition and
achievement. This challenge offers an exciting opportunity for an intervention that echoes this great achievement.

Louvre Abu Dhabi will seriously consider implementing sustainable interventions that meet their high standards of quality and
creativity.

Scope of Work & Deliverables

Teams must create a prototype of a solution to the challenge, as well as a pitch to explain why their solution should be chosen. Teams
must create a video of their solution including the following:
● A design intervention: This could be an installation, an event or performance, a structure, something digital or a mixture of
these.
● Documentation of their creative process: This could include raw footage / video snippets of the team behind the scenes to
showcase their process of understanding and thinking behind their solution, and how this has evolved throughout the
journey.

About Louvre Abu Dhabi

Louvre Abu Dhabi is a new cultural beacon, bringing different cultures together to shine fresh light on the shared stories of humanity.

A pioneering cultural project

The origins of Louvre Abu Dhabi date back to March 2007. The UAE and France formed an unprecedented partnership for cultural
exchange, and the highlight of this would be the establishment of Louvre Abu Dhabi on Saadiyat Island. The partnership would
combine the UAE’s bold vision of cultural progression and openness, with France’s expertise in the world of art and museums. It would
explore the shared themes that reveal and connect humanity.

The result is Louvre Abu Dhabi. It represents the dynamic nature of the contemporary Arab world while celebrating the region’s
vibrant multicultural heritage. Agence France-Muséums – 17 of France’s most renowned cultural institutions – coordinates the loan of
artworks to this UAE museum and provides management expertise.

A universal museum in the Arab world

What does it mean to be universal? For Louvre Abu Dhabi, it means focusing on what unites us: the stories of human creativity. The
museum brings different cultures together to shine fresh light on these common stories of humanity, beyond individual civilizations,
times or places.

Louvre Abu Dhabi champions cultural achievements from prehistory to the present day. The galleries are not separated by geography,
but rather set in chronological order. The aim is to encourage respect, curiosity, learning and self-reflection.

This philosophy guides the museum in everything it does, from its foundation as a collaboration between two cultures, to the dazzling
architecture that combines French design with Arabic heritage. The building is a result of the close collaboration between the
architectural design team at Ateliers Jean Nouvel and the structural engineers at BuroHappold Engineering. It is a project founded on a

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major symbol of Arabic architecture: the dome. Located on Saadiyat Island, Abu Dhabi, the destination is at once an urban promenade,
a garden on the coast, a cool haven, a shelter of light during the day and evening and a sanctuary for the most precious works of art.

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MUBADALA HEALTH BRIEF
Context

How much have you thought about your health this last year? It is no surprise that the COVID-19 pandemic has alerted us to the
importance of our personal health and the quality of the healthcare providers to whom we have access.

The UAE has a comprehensive healthcare sector that delivers a high standard of healthcare to the UAE and GCC populations. Mubadala
Health is the force behind many of the best healthcare companies in the UAE. By establishing partnerships with renowned international
medical organizations, such as Cleveland Clinic and Imperial College London, Mubadala Health brings some of the highest standards of
clinical expertise to the region.

People are driven to seek medical care by pain and symptoms. However, many prominent diseases and health issues, such as diabetes,
heart disease and cancer, do not show early symptoms, yet they can be detected and prevented by regular screenings and check-ups.

Preventive medicine is a proactive approach to patient care that aims to improve and maintain health by ensuring that any sickness is
minimized and detected early so that a patient has the best chance of recovery to optimum health, rather than treating conditions
after the health issue has progressed.

Regular physical health screenings and wellness exams are essential for everyone, no matter their age or health history. A doctor will
check blood pressure, heart rate, weight, cholesterol and glucose levels, ascertain one’s risks of diseases based on family history, age
and gender, as well as check for things like cancer, osteoporosis and diabetes. The doctors offer the expertise, care and service, but
the first step to receiving this care is for people to be diligent in actively booking a check-up with their doctor on an annual basis.
Unfortunately, there are not enough people who do this.

The Challenge

The Mubadala Health DIDI Project Design Space challenge is:

Design an awareness campaign to encourage a greater number of the UAE and GCC populations to attend an annual physical check-up.

The Brief in Detail

Mubadala Health is challenging students to design an awareness campaign to increase the number of people going for an annual
physical check-up with their doctor.

Teams can design an innovative awareness campaign using a single channel or omnichannel method of their choice. This could include,
but is not limited to:
● Social media
● Physical billboard design
● TV commercial
● App
● Newspaper advertisement
● Radio advertisement
● Podcast
● Event

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 ● Contest

The best solutions will consider what the barriers are for attending an annual physical and clearly articulate the benefits of preventive
care, using positive motivation rather than scare tactics. The campaign should consider how to engage with all ages, genders and
nationalities. The awareness campaign should deliver a unified and impactful message so that viewers receive the same experience
and consistent messaging through their chosen channel(s) or method.

Scope of Work & Deliverables

Teams must create a prototype of a solution to the challenge, as well as a pitch to explain why their solution should be chosen. Teams
must create a video of their solution including the following:
● A demonstration of their awareness campaign (social media, billboard design, TV commercial, app etc.)
● Visual aids (e.g., Photoshop images, sketches, designs, wireframes)
● A pitch explaining the campaign strategy, key messages and benefits of their proposed campaign
● A review of the process used to develop their campaign

About Mubadala Health

Mubadala Health is committed to delivering its vision of transforming the regional healthcare landscape. Their mission is to provide
unparalleled, quality care through an exceptional patient experience that is delivered by world-class caregivers and enabled by
research, education and state-of-the-art facilities.

Mubadala Health was launched as a new company and brand in 2021. However, its history began with Mubadala Healthcare,
established in 2006, as part of the Alternative Investment & Infrastructure (AI&I) platform within Mubadala.

Their integrated network of world-class healthcare facilities covers all phases of life, from fertility to end-of-life care. Mubadala
Health supports the development of a commercially sustainable private healthcare sector in the UAE, in line with Abu Dhabi’s vision.

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SCHNEIDER ELECTRIC BRIEF
Context

How is technology changing the way we live? How is it changing the homes that we live in?

In recent years, there has been a huge increase in smart technology aimed at making our lives easier, more efficient, more connected
and more sustainable. They focus on improving our physical health, public safety, environmental conditions and more. From
smartphones and appliances to smart grids, businesses across the globe are adapting to the notion that smart technology is essential
in creating a more sustainable, connected and liveable future.

The word “SMART” refers to “self-monitoring, analysis and reporting technology.” Being smart is about using technology and data to
purposefully make better decisions and deliver a better quality of life. A home automation system will monitor and control home
attributes such as lighting, temperature, entertainment systems and appliances. It may also include home security such as access
control and alarm systems. Smart homes transform living spaces with possibilities in every corner of a home.

Since the introduction of smart home devices, their popularity and use have increased significantly. One of the key benefits of a smart
home is energy saving. But there are multiple other possible benefits, such as interconnectivity, remote monitoring, customization,
increased safety and wellness management, just to name a few.

Schneider Electric is one company helping to accelerate this digital transformation. Its purpose is to empower all to make the most of
our energy and resources, bridging progress and sustainability for all. Schneider Electric calls this “Life Is On.” As part of this mission,
Schneider Electric is keen to know how students envision the smart home, how it appeals to them and what they think a smart home
should be doing.

The Challenge

The Schneider Electric DIDI Project Design Space challenge is:

Design a smart home that harnesses the power of technology to enable sustainable, personalized and connected living.

The Brief in Detail

Schneider Electric is challenging students to design a stand-alone, detached villa smart home located in Dubai, UAE.

The solutions must demonstrate:

● What a smart home is to you
● How your smart home makes the best use of technology
● How your smart home is sustainable
● How your smart home provides personalization, so that the home is unique to you or the occupant of the home

The smart home prototype can be either physical or digital.

Scope of Work & Deliverables

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Teams must create a prototype of a solution to the challenge, as well as a pitch to explain why their solution should be chosen. Teams
must create a video of their solution including the following:
● A demonstration of their smart home, in physical or digital form
● Visual aids (e.g., Photoshop images, sketches, designs, wireframes)
● A pitch explaining how the team envisions the smart home, key messages and benefits of their smart home
● A review of the process used to develop their smart home

About Schneider Electric

Schneider Electric is a multinational company providing energy and automation digital solutions for efficiency and sustainability. It
addresses homes, buildings, data centers, infrastructure and industries by combining energy technologies, real-time automation,
software and services. The company has operations in more than 100 countries.

Originally an electrical engineering company, Schneider Electric is moving its focus towards technology and digital transformation
including smart technologies, electric vehicles, cyber security and data center space. Building solutions around hardware, software and
services, Schneider Electric’s mission is to be a digital partner for sustainability and efficiency.

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VIDEO SCORING RUBRIC
Please refer to this rubric to understand the judging and selection criteria used to select projects that will move forward to the boot
camp and finals stages of the program.
CATEGORY
Potential Impact of Solution
How many people would this
solution touch? How
meaningful would the impact
be?
Relevance to Design Brief
Does the proposed solution
answer the full brief?
Flexibility and Feasibility
Would it be financially and
technically feasible for the
client to implement this
solution?
Creativity and Originality
Is the solution original and
exciting?
Prototype
Is the prototype well
developed and persuasive?
Level of Completion
Is the idea fully developed?
Is the idea specific and clear?
Presentation Quality Did the
team deliver the pitch in a
professional and compelling
manner?
Overall Impression
Does this project in its
entirety strike you as
particularly professional,
exciting and impressive?
0 1
No potential impact; people
reached would not be
affected by this solution in
any meaningful way.
No, it is completely unrelated
to the design brief.
No. The proposal is
fundamentally unrealistic or
prohibitively expensive.
No, it is completely
derivative.
No. There isn’t a prototype.
No. The idea is completely
unclear or very broad.
No. Their voices were
monotone or difficult to hear.
They lacked energy from
start to finish.
No. The pitch doesn’t make
sense or doesn’t stand out in
any way.
Slight impact; people
reached would benefit
from this solution in some
ways.
The proposed solution is
relevant to some aspects of
the brief, but not all.
Not in its current form, but it
is conceivable that a highly
revised version
could be.
Some aspect(s) of the
idea are original or
exciting.
The prototype exists but
seems hastily conceived or
poorly executed.
Somewhat. The idea was not
entirely clear.
Somewhat. The pitch was
adequate. There was a nice
moment or two, but it was
not consistently outstanding.
It made sense, but there are
significant flaws that make
this an undesirable solution.
2 3
Moderate impact; people
reached would benefit from
this solution and will be
positively impacted.
Yes, the proposed solution is
mostly relevant to the brief.
Yes, with some minor
revisions.
Yes, it is original and/or
exciting.
The prototype is adequate.
Yes, the idea was mostly
clear and specific but could
use some additional
revisions.
Yes. They were professional,
but it didn’t have that extra
“wow” factor.
Solid idea. Could potentially
see it happening. Minor flaws
give rise to some
reservations.
Significant impact; people
reached will be very affected
by the solution and will
engage with it in meaningful
ways.
Yes, it is very relevant to the
brief and responds exactly to
what the client requested.
Yes. It could be reasonably
and easily implemented as is.
Yes, it is so unlike anything
I’ve seen before that it would
help the client stand out.
Yes! It’s clear that the
prototype has gone through
multiple iterations and it
clarifies or validates key
aspects of how the solution
would work.
Yes. The idea was fully
developed and was very clear
and specific. Nothing was
missing, and I had all the
information I needed for this
stage.
Yes! Their voices were clear.
Energy level was high and
infectious. Language was
enthusiastic and confident. I
want to learn or hear more!
Compelling idea that I would
be excited to see happen and
would feel confident
personally backing. The team
came together and
developed a project that
holds together on every
level. Professional-grade
pitch.
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ABOUT DIDI
Dubai Institute of Design and Innovation (DIDI)

DIDI is a private, non-profit university that offers

undergraduates a unique design education. The first of its
kind in the region, DIDI’s curriculum has been expertly crafted
in close collaboration with the Massachusetts Institute of
Technology (MIT) and Parsons School of Design. DIDI is
accredited by the Ministry of Education in the UAE and opened
its doors to its first cohort of students in the fall of 2018.

At DIDI, we believe that design education ought to be

transformative, disruptive and cross-disciplinary, and we
intend to become the school of choice for the next generation
of changemakers. With design thinking and creative problem-
solving firmly embedded in our curriculum, we are preparing
the next generation to use design as a tool for positive change.

Bachelor of Design

DIDI’s groundbreaking Bachelor of Design (BDes) program offers

students the freedom to design their own degree by combining two
of the following four concentrations: Product Design, Strategic
Design Management, Multimedia Design and Fashion Design.

In their first year, students are introduced to design thinking,

problem-solving, fabrication, visualization and sustainable design
concepts. First-year students are supported as they discover their
own creative voices and philosophical approaches to design.
Second- and third-year students continue developing their skills
and their understanding of design through studio-based,
workshop-based and lecture-based coursework. General education courses complement students’ creative studies, and students gain
real-world experience through a design internship in the summer of year three. In their final year, students work on a culminating
thesis.

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ABOUT DIDI
Vibrant Location at the Heart of Design

Located in the vibrant and creative Dubai Design District (d3),

DIDI provides students with access to internships and
networking opportunities that give them the best possible
start to their careers. No other institution offers such an
immersive design education, where students are surrounded
by a diverse range of design professionals and innovators.

Moreover, the city of Dubai offers an incredible calendar of

design events, including Dubai Design Week and Dubai Design
Days. With its golden beaches, deserts and growing arts and
street culture, Dubai is a multicultural and futuristic city of
innovation that welcomes tomorrow’s changemakers.

Learn More
www.didi.ac.ae
Call +971 4 568 3911
@DIDIDXB
For Further Information
Razan Al Marzouqi, Student Recruitment Manager
razan.almarzouqi@didi.ae
T +971 4 568 4337
M +971 50 255 3038

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