Professional Documents
Culture Documents
Shun Lae
Disadvantages
1. Have unlimited liability
2. May struggle to raise finance
3. Too much of responsibility
4. Long hours and very hard work
5. Usually too small to exploit economies of skill
6. No continuity- the business die with the owner.
Partnership
➢ Partnership is a business owned by between 2 and 20 people.
Advantages of partnerships
1. Easy to set up and run.
2. Partners can specialize in the area of expertise
3. Shared responsibility
4. Shared capital
5. Financial information is not published
Disadvantages
1. Have unlimited liability
2. Shared profits
3. Partner may disagree and fall out
4. Any partner decision is legally binding on all
5. Partnership still tend to be small
➢ Limited partnership is where some partners contribute capital and enjoy a
share of their profit but do not take part in the running of the business.
➢ Limited liability is where the business owner is only liable for the original
amount of money invested in the business.
Franchises
➢ Franchise is a structure in which a business allow another operator to trade
under their name.
➢ The owner of franchisees is called franchisors.
Advantages to the franchisees
1. Less risk
2. Backup support is given
3. Set up costs are predictable
4. National marketing may be organized
Disadvantages to the franchises
1. Profit is shared
2. Strict contracts
3. Lack of independence
4. Can be expensive
Advantages to the franchisor
1. Fast method of growth
2. Cheaper method of growth
3. Franchisees take some risks
4. Franchisees are more motivated than employees
Disadvantages to the franchisors
1. Share profit
2. Poor franchise may damage brand's reputation
3. Franchisee may get merchandise from elsewhere
4. Cost of support for franchisee may be high
Social Enterprise
➢ Social enterprise is a business that aims to improve human or
environmental well-being.
➢ They are nonprofit organization.
Cooperative is an organization where all the people working their own an equal
share of it.
➢ Consumer cooperative is owned by its customers
➢ Retail cooperative is owned by retail members.
➢ Worker cooperative is owned by its employees.
➢ Primary sector is the provision that involves the extraction of raw materials
from the earth.
For example: Agriculture, fishing, forestry, mining and quarrying.
➢ The government may try to influence location decisions for several reasons.
1. To avoid congestion where there is too much development.
2. Minimize the impact businesses might have on local communities.
3. To encourage manufacturers to locate where unemployment is high.
4. Government use financial incentives to influence business choice of
location.
5. To attract foreign manufacturers into the country.
Chapter-9: Globalization
➢ Globalization is the growing integration of the world's economies.
Key features
1. Goods and services are traded across international border.
2. People are free to live and work in any country.
3. High level of interdependence between nations
4. Capital can flow freely between different countries.
5. Free exchange of technology and intellectual property.
➢ Barrier to entry are restrictions that make it is difficult for new firms to
enter a market.
➢ The government should promote competition. They could do this by
encouraging the growth of small firms, lowering barriers to entry and
introducing anti-competitive legislation.
➢ Business activity can have a negative impact on the environment.
For example: water pollution.
Trade barriers
➢ Trade barriers are measures designed to restrict trade
It includes -
1. Tariffs - a tax an import.
2. Quota- a physical limit on the amount allowed into the country.
3. Subsidy- financial support to domestic producer to compete with
oversea firms.
4. Administrative barriers- The use of strict health and safety or
environmental regulations.
Trade Bloc
➢ A trade bloc is where a group of countries in the same geographical region
sign a trade agreement to reduce or remove trade barriers.
Interest rate.
➢ The use of interest rates to help control the economy is called monetary
policy.
➢ Higher interest rate means demand for borrowing money is to likely to fall.
➢ Higher interest rate means the costs for business will increase if they
already taken out a loan.
➢ The purchase of capital goods funded by borrowing is discourage.
➢ Higher interest rates means that demand in the economy falls. This is
because consumers are less willing to borrow money to fund spending.
➢ With lower interest rate, businesses are likely to invest more and grow
faster.
➢ When interest rate rises, most people's mortgage payment rises. As a result,
less disposable income for them.
➢ Consumer demands for goods bought with borrowed money will fall when
interest rate rise.
➢ Savers will be hit if interest rates are lows.
Chapter -13: External factors
➢ Sometimes, businesses have to deal with events and issues that are
completely beyond their control.
This usually mean that businesses have to make changes to the way they
operate.
➢ The effects of external factors can be both positive and negative.
Social
1. Increased consumers awareness.
2. Changing demand patterns.
3. Increased numbers of woman at work.
4. More part time workers.
5. Urbanization - process of constructing more and more buildings on
rural land.
Technology
➢ New technology results in new products, which in turn provide new market
opportunities.
➢ New technology means production becomes more capital intensive and
costs are reduced.
➢ Capital-intensive is the use of relatively more machinery than labor in
production.
➢ Changes in technology can shorten the amount af time products can be
marketed for.
➢ The development of social media has helped to improve communications
between businesses and consumers. It allows businesses to remain aware
of changing consumer needs.
Environment
1. Global warming
2. Habitat destruction
3. Resource depletion
4. Sustainable development
Political
➢ If the national security restricts the movements of goods, people and
capital, this could have a negative. impact on businesses.
➢ If the now government is elected which is very pro-business, it might
encourage more people to become entrepreneurs. It might also mean that
more foreign investors may be attracted.
Lack of finance
➢ Both new and established businesses may fail if they cannot attract funding
➢ This might be because they are undercapitalized.
It means starting a business with insufficient capital.
Not competitive
➢ Some businesses fail because they are unable to compete effectively in the
market.
Such as-
1. New entrants.
2. Ineffective cost control
3. Ineffective marketing.
4. Lack of business skills
5. Poor leadership
➢ Many businesses collapse because they failed to be innovative.
➢ This is because they may fail to adopt new technologies or develop new
products.
➢ Some are not prepared to take the risk and invest money.
➢ Businesses That do not install the latest and more efficient production
technology will tend to have higher costs and lose to the competitors.
Types of communication
➢ Downwards communications- passing messages from the top of the
organization to the bottom.
➢ Upward communication- passing messages from the bottom to the top.
➢ Horizontal communication - exchange of information between parties on
the same level. These can be both formal or informal.
➢ Disability
➢ Sexual preference
➢ Age
Chapter-20: Training
➢ Training is the process that involves increasing the knowledge and skills of a
worker to enable them to do their job more effectively
The importance of training
➢ It allows employees to acquire new skills or make them multi-skilled.
➢ It helps Improve existing skills. It Increases productivity and make the
worker better leaders.
➢ Motivate the employees, hence, higher productivity.
➢ Training helps new jobs due to expansion or promotion.
➢ Teaching news recruits how to work safely in the new environment.
Drawbacks to training
➢ High costs Time- consuming
➢ Employees leaving after being trained can affect the business negatively
➢ Loss of output during the time when workers are being traine
Types of training
Induction training
➢ Induction training is the training given to new employees when they first
start a job.
Advantage of induction training
➢ Help new recruits settle and be famine with their new surroundings
Things involved in the induction training
➢ A complete tour of the workplace.
➢ Introduction to job and direct work colleagues.
➢ Introduction to senior staffs.
➢ Helps the employees to learn company history, aims and objectives.
➢ Provides health and safety training.
➢ Helps to know company policies such as dress code, disciplinary, procedures
and holidays.
On-the-job training
➢ On the job training is the training That takes place while doing the job
Things that involved in on-the-job training
1. Watching another worker. - watching and shadowing the action of
experienced employee.
2. Mentoring- where a trainee is paired with an experienced member of
staff for a given period.
3. Job rotation - where employees alternate between different jobs
during the course of their employment
Advantages of on-the-job training
1. Output is being produced.
2. Relevant because trainees learn by actually doing the job.
3. Cheaper than other form of training.
4. Can be easy to organize
Disadvantages of on-the-job training
1. Output may be lost if workers make mistakes and through the time
diverted to showing the new recruit how to do things.
2. May be stressful for the workers-particularly if working with other
experienced workers.
3. Staffs may get frustrated if they are unpaid workers during the time
of training.
4. On the job training could be a danger to others for occupations such
as surgeon or train drivers.
➢ Off the job training- training that takes place away from the work area.
➢ For example: it might involve workers going to college once a week.
Advantages of off the job training
1. Output is not affected if mistakes are made.
2. Learning cannot be distracted by work.
3. Training could take place outside work hours if necessary.
4. Customers and others are not put at risk.
Disadvantages of off the job training.
1. No output because the employees do not contribute to work.
2. Some off the job training is expensive if provided by specialists.
3. Some aspects of work cannot be taught off the job.
4. It may take time to organize
Training in health and safety
➢ Governments aim to protect workers with legislation that forces businesses
to provide a safe and healthy workplace.
The benefits of training
1. Keeping workers up to date- Workers will need training if there are
changes that might affect their jobs.
2. Improving labor flexibility-Some businesses train their workers in a
range of different jobs so that they are multi-skilled.
3. Improving job satisfaction and motivation- workers will feel more
secure if they have been trained to do their job effectively.
4. New jobs in the business
5. Training for promotion- having a higher rank can require a training to
perform well.
The limitations of training
1. High cost of training courses and other resources
2. Learning by doing- some jobs cannot be easily taught through
simulation.
3. Loss of output
4. Employees leaving- if the employees leave after being trained, it may
negatively impact the business as they invested in training them
In flat structures:
i. Better communication (because of short chain of command)
ii. Lower management costs
iii. Control maybe friendly and less formal
In tall structures:
i. Poor communication
ii. Higher management costs
iii. There may be a clear route for promotion that might help to motivate
staff.
iv. Control is more formal and less friendly
Advantages of Decentralised
1. Motivated workforce due to their autonomy.
2. Speeds up decision making.
3. It takes pressure off senior managers by reducing their workload.
4. Employees can be creative and share their ideas.
5. Provides more promotion opportunities at the different managerial
levels.
Disadvantages of Decentralised
1. Senior managers may lose control of resources.
2. Costs may be higher due to variation in decision making process
3. Some employees may not be able to make decisions.
4. Some employees may not want extra responsibility.
➢ Marketing department
Market research
Product planning
Pricing
Sales promotion
Advertising
Customer services
Packaging
Distribution
➢ Production department
• Production involves making goods and providing services.
• Other activities that may be carried out by this department are:
Design
Purchasing
Stock control
Maintenance
Research and development
Relationship and interdependence between departments
➢ The departments should work together as they are interdependent,
meaning that they rely on each other.
➢ A good communication between them is needed to make sure that the
business runs effectively.
➢ Chapter-25: Source of finance
The need for finance
1. Short-term needs: to fund for day-to-day expenses.
2. Long-term needs: to buy resources that can be used repeatedly.
3. Start-up capital: funds needed to start up a business.
4. Expansion: expansion requires a huge amount of funds.
➢ Short term finance is the money borrowed for less than a year.
➢ Long term finance is the money borrowed for more than a year.
Chapter-27: Costs
Why does production generate cost?
➢ Production of goods and provision of services use up resources.
➢ Marketing, distribution and administration create costs for the business
➢ Interest to pay on loans
➢ Fixed costs- costs that do not change when the level of output change.
➢ Such as: Rent, insurance, research & development costs etc.
➢ Variable costs- costs that change when the level of output change.
➢ Such as: raw materials, labour, fuel etc.
➢ Break-even chart shows how much output a firm should produce in order to
make a profit.
➢ It shows the total revenue, total costs and the profit at different level of
output.
➢ It also shows the margin of safety.
➢ The chart does not account for the discounts, such as bulk-buying discounts.
➢ The chart assumed all the outputs will be sold without being left with the
stocks.
➢ If the information about total revenue and total costs are inaccurate, the
chart will also result in inaccuracy, leading the business to miscalculate their
break-even point.
3. Observation
• It is where the market researchers watch the behaviors of their customers.
Usually used in the retail outlets.
4. Test marketing
• It involves selling a new product in a restricted geographical area to test it
and sale level before launching it.
• It reduces the risk of failure.
Secondary Market Research
➢ Secondary market research is a collection of information that already
exist.
➢ This includes: Websites, media, commercial publications, internal data,
government publications and competitors.
Qualitative and Quantitative Data
➢ Qualitative data is the data written in words.
➢ Quantitative data is the data expressed in numbers.
Roles of social media in collecting market research data
➢ Social media can provide a cheap way of gathering data.
➢ Wider market base
➢ Ability to target
➢ Lower costs for the business
➢ Fast & easy to assess the data
Importance of the reliability of market research data
➢ If the data is inaccurate or out of date, it could affect the decisions of the
business.
➢ The reliability depends on the number of people and if they represent the
views of every potential customer.
➢ Therefore, business collect the samples.
➢ The business should also consider that the customer behavior patterns are
unpredictable and could change over a period of time.
➢ The customers could also give inaccurate or false answers.
Chapter-37: Price
➢ The business has to consider many factors while deciding the price.
1. Marketing mix- Price has to fit in with other marketing mix.
2. Objectives- Pricing can be used to achieve certain aims.
3. Taxes
4. Costs
5. Consumer’s perception
6. Competitions
Different types of pricing
1. Cost-plus pricing- adding a percentage to the cost of producing the product
to get the price.
• Can ensured that all the costs are covered.
• However, it ignores all the market conditions such as competitors,
consumer spending patterns and other external factors.
4. Destroyer pricing- setting low prices until the rival go out of business.
• If the pricing works, it can make the rival leave the market.
• However, the destroyer will have a larger market share.
Chapter-38: Place
➢ Place is the location where people can buy products.
Distribution channels
➢ Distribution channel is the route taken by a product from the producer to
the customer. Such as:
1. Retailers- businesses that buy goods from manufacturers and wholesalers
and sell them in smaller quantities to consumers. They often bulk buy from
the manufacturers.
2. Independents
3. Supermarkets
4. Department stores
5. Multiples or chain stores
6. Kiosks and street vendors
7. Market traders
8. Online Retailers
E-tailing (E-commerce)
➢ E-commerce or e-tailing is the use of electronic systems to sell goods and
services.
Chapter-39: Promotion
➢ There are two types of promotion. Above-the-line and Below-the-line
promotion.
Above the line promotion
➢ It is where the business places the advert on the media.
➢ Huge audience can be reached.
➢ Can target market.
➢ Cheap and easy to set up
Below the line promotion
➢ It is the promotion which do not involve the media.
➢ It includes sales promotions, merchandising and packaging, direct selling
and personal selling, exhibition and fair trades.
Public relations
➢ It is the attempt by a business to communicate with interested parties.
➢ The number of approaches must be used by businesses to attract publicity.
➢ It includes; Press release, Press conference, Sponsorship, Donations.
➢ PR benefits the businesses by being a cheap method of promotion.
Branding
➢ One of the main aims of a business is to create a strong brand name.
➢ Branding helps the business to differentiate its products from the rivals.
➢ It also creates customer loyalty.
➢ Helps recognition of the brand and develop an image.
➢ The businesses can raise the prices once the brand gets stronger image.
The use of promotion strategies in different market segment
• Advertising- helps reach a larger audience.
• Sponsorship- can target the customers to the people attending the events.
• Product trials- the customers can see if the product meets their needs.
• Special offers- can help clear the stocks and encourage the customers to
make additional/repeated purchases.
• Branding- a strong brand name can help exploit other industries.
Batch production
➢ It is the method that involves completing one operation at a time on all
units before performing the next. For example, food processing.
Advantages Disadvantages
Unit costs will be lower when the Planning and co-ordination may be
batch production is used. more difficult.
Production is also flexible because The workers may be bored because
orders with different requirements of specialization.
can still be met.
Flow production
It is a large-scale production of a standard product, where each operation on a
unit is performed continuously one after the others, usually on a production line.
Advantages Disadvantage
Output can be produced very quickly High set up cost
The speed is fast Low employee motivation due to the
repetitive tasks.
The products can be more standardize.