OPPORTUNITY SEEKING

WEEK 2- FEASIBILITY STUDY - Helps in understanding the needs

and preferences of your target
• A detailed analysis that considers all
audience.
of the critical aspects of a proposed
4) Analyze Technical Feasibility
project in order to determine the
- Evaluating the compatibility of the
likelihood of it succeeding.
existing equipment with the
• Conducted by a company when it’s
required software and hardware is
considering launching a new
crucial to determining if any
business, adding a new product line,
upgrades or modifications are
or acquiring a rival.
necessary.
• Assesses the potential for success of
5) Assess Financial Viability
the proposed plan or project by
- Thorough analysis of the projected
defining its expected costs and
expenses, such as operational costs,
projected benefits in detail.
marketing expenses, and potential
• It is a good idea to have a
risks.
contingency plan on hand in case the
6) Evaluate Potential Risk
original project is found to be
- Helps in planning and
infeasible.
implementing strategies to
TYPES OF FEASIBILITY STUDY mitigate risks.
7) Decide, Prepare, and Share
a. Technical Feasibility Study
- The decision-making process
- Risk assessment and solutions
involves carefully evaluating all the
b. Economic Feasibility Study
factors that could impact the
- Cost benefit analysis
study’s progress and outcome.
c. Operational Feasibility Study
- Control, efficiency, and services WEEK 3- FINDING PROJECT FUNDING:
d. Legal Feasibility Study A GUIDE FOR FIRST-TIME BUSINESS
- Legal rules and requirements OWNERS
e. Schedule Feasibility Study
A. PERSONAL SAVINGS
- Timeline estimations and
Most entrepreneurs rely on their own
optimizing resources
money for their first business
HOW TO CONDUCT A FEASIBILITY STUDY venture.
- Salary
1) Clearly Define the Opportunities
- Cash gifts from family and
- Helps the project manager define friends
clear objectives and goals for the - Interest rate income from your
study. savings and investments
2) Define the Objective and Scope - Sales of assets and personal
- Desired outcome or result that the belongings
project aims to achieve.
3) Conduct Market and User Research B. PRIVATE INVESTORS
Private investors are family, friends,
or acquaintances in your network
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with the capacity to invest in your
business idea.
Not everyone in your circle will be
willing to provide project funding
without promise of returns or interest.
Prepare a written business plan:
Explains your
- Idea
- Growth projections
- Estimated return-on-
investment (ROI)
- Potential risks
C. PERSONAL LOANS
Most businesses loan from private
and government sectors are typically
limited to established businesses
with at least one year of operations
and a record of stability or
profitability.
While some lenders have business loans
specifically for startup funding, they
usually require;
- A high personal income
- A profitable business idea
with good sales projections
- Or even collateral in the
form of real estate or bank
deposits.
Ranges from 10k to 2M,
depending on the lender you
approach and your current
financial capacity.
Personal loans can be in the form of
term loans or credit cards.
- Term loans provide a lump
sum of capital, which is best
for buying high-cost items.
- Credit card lets you borrow
any amount from a set credit
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limit; it is better suited for
small expenses like
inventory and utilities.
They also have very different loan
amounts, interest rates, and
repayment terms.
Loan Amounts- term loans typically offer
larger loan amounts. In contrast, credit cards
provide a credit limit.
Interest Rates- term loans often have
lower monthly interest rates, which can range
from 1.25% to 30% per month. Credit cards, may
have a higher monthly interest rate of up to 2%.
Repayment Terms- term loans have fixed
monthly payments that are spread over a
predetermined period, typically ranging from 6
months to 60 months. Credit cards, on the other
hand, allow you to make a minimum monthly
payment.
Obtaining project funding from
people within your network (informal loan).
D. ANGEL INVESTORS
A wealthy person who invests his or
her own money in a company.
Range: Millions
- A detailed business plan
- Find Investors: LinkedIn or
Websites
Advantage: Less risk and mentorship
Disadvantage: Less Equity
E. VENTURE CAPITALIST
A private equity investor who lends
money to businesses with strong
development prospects in return for
an equity stake.
OPPORTUNITY SEEKING

- Work in Venture capital WEEK 4- MARKET CONDITION

Firms
- Offering millions to billions • Refers to the state of an industry or
of venture economy.
- Capitalist ask higher level of • Often determine who should act and
ROI in what capacity they should do so at
a given time.
Advantage:
WHAT ARE THE FOUR CONDITIONS
- Substantial funding OF A PURELY COMPETITIVE
- Open to risk MARKET?
- Hands-on support
- No repayments - Describes a hypothetical
market structure
Disadvantage: VC have high characterize by four
standards specific conditions: a
F. BUSINESS GRANTS sizeable number of buyers
A grant is money granted to your and small-scale firms,
company by a philanthropist, a sellers with identical
corporation, or the government. products, no restrictions
- Specific amount to market entry and exit,
- Grants have restriction and comprehensive
knowledge of products
How to apply for a small business and prices available to
grants? buyers and sellers.
You must have eligibility requirements.
a) Many Buyers, Many Sellers
Some tips for successfully applying Unlike in a monopolistic structure,
for grants for your business includes: no single firm dominates a purely
competitive market. Instead, there
- Staying selective
are many sellers and each one
- Sharing your passion
represents a small portion of the
- Providing accurate
overall market share. Buyers are
information
plentiful, too, which along with the
- Business grants offer
number of sellers, stabilizes supply
lower amount
and demand.
Advantage: b) Homogenous Products
Consumer preferences play little to
- Free money
no role in a purely competitive
- Accessible information
market as products have no
Disadvantages: distinguishable features. As a result,
prices are determined by supply and
- Time consuming demand, not sellers. This is known as
- Difficult to receive price-taking, in which firms must
- Strings attached either accept the market price or risk
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OPPORTUNITY SEEKING
losing business. Even raising prices
by a fraction will drive customers to
competitors.
c) Free Entry and Exit
In a purely competitive market,
businesses enjoy zero barriers to
entering and exiting the market.
Loose or nonexistent government
regulations and low startup costs
make it easier for new companies to
enter the marketplace.
CONDITIONS THAT MUST EXIST BEFORE
A MARKETING EXCHANGE CAN OCCUR
- When two or more
engage in a transfer of
goods, services, or
intellectual property.
- a mutually beneficial
arrangement in which
each participant gains
something of value by
offering a useful
commodity that the other
party desires in return.
I. There must be at least two parties.
Exchange potential only exists when
a minimum of two parties are
interested in facilitating a trade.
II. Each party must possess something
deemed valuable by the other. For a
successful change to occur, every
participant needs to feel confident
they are getting more than what they
are giving.
III. Everyone involved in the exchange
should be willing and able to
communicate effectively, meet agreed-
upon expectations and follow through on
delivery. Establishing and
maintaining trust is key to ensuring a
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satisfactory transaction and securing
future exchanges.
IV. All parties must be able to accept or reject
the proposed terms of an exchange. The
intended result of any marketing
exchange is to obtain something that
satisfies a particular want or need.
Any party should be free to negotiate
if they consider offers to be
insufficient or unsatisfactory. There
should also be an option to withdraw
so long as no violations of any legal
agreements exist.
V. Each party is committed to the exchange
and can trust that the other party will
approach the transaction with the same
resolve. Before initiating an exchange,
interested parties must determine the
suitability of prospective
participants. Once both parties are on
board, all correspondence relating to
the exchange should be clear,
respectful, and sincere.
CONDITIONS THAT CAN CAUSE A
MARKET FAILURE
a) Negative Externalities
Externalities refer to consequences inflicted
on a party that is not directly involved in
marketing activities. These effects can
provide a benefit (positive externality) or
impose an unwanted cost (negative
externality). Excessive noise, pollution, and
congestion are examples of negative
externalities that can adversely impact
markets by posing ethical, political, social, or
public health issues.
b) Public Goods
Public goods such as national defense,
education, and infrastructure are provided
by a central entity, typically the government,
to all consumers regardless of ability to pay.
OPPORTUNITY SEEKING
As a result, it’s near-impossible to produce
an optimal amount of public goods.
c) Disproportionate Market Control
In a monopolistic structure, a single supplier
holds majority market power. This
concentrated control effectively eliminates
competition resulting in inadequate supply,
poor quality products, and premium prices.
IDENTIFY CUSTOMER NEEDS
• Identify your customers
• Understand why they shop
• Identify preferred shopping
methods
• Consider their spending habits
• Find out what they think of you
UNDERSTANDING THE COMPETITIVE
MARKET
Identifying your competitors. Your
competitors are not always who you think
they are.
Your company must narrow the choices and
decide which industry, product or service
categories, brands, geographic areas,
channels of distribution, etc., to compete in.
Without this knowledge and analysis, your
marketing programs will not be effective and
efficient, particularly if you have a very
limited budget.
COMPETITOR LEVELS
a) Direct Competitors
These competitors offer a product or service
which is interchangeable with yours in the
eyes of the consumer.
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b) Substitute or Alternative
Competitors
These competitors offer similar products in a
different business category or are more
geographically remote.
c) “Available spend” Competitors
These competitors compete for the “same
occasion” dollars.
IDENTIFY YOUR COMPETITOR’S
STRENGHTS AND WEAKNESSES
. Basic information every company should
know about their competitors includes:
a. each competitor's market share, as
compared to your own;
b. how target buyers perceive or judge your
competitors' products and services;
c. your competitors' financial strength,
which affects their ability to spend money on
advertising and promotions, among other
things;
d. each competitor's ability and speed of
innovation for new products and services;
IS THE COST OF COMPETITION TOO
STEEP?
Obviously, your most important objective as
a small business is to survive and make
money. Realistically speaking, there may be
times when you'll decide, after careful
analysis, that the competition in one area is
simply too formidable. Here are some
situations that may indicate that the cost of
direct competition is unwise and ineffective,
from a sales and marketing perspective.
CAN YOU BE A LOW-COST PROVIDER?
Businesses based on the idea of providing
less expensive products and services to
OPPORTUNITY SEEKING
customers can be extremely competitive.
One problem such companies face is that the
customer base is not loyal and will rapidly
switch to another company depending upon
what is on sale. Companies that successfully
occupy low-cost niches frequently have
many resources and a large size to weather
these rapid switches by customers. They
may be so large that the cost of a competitive
company entry keeps the number of
potential competitors down.
WHAT WILL YOUR COMPETITORS DO
NEXT?
Estimates of competitors' future activity
depend on your knowing and
understanding of their objectives, strength in
the marketplace and resources. This
important intelligence is key to your
company's:
• annual forecast of sales, spending,
and profits
• promotion and advertising
programs
• introduction, support, and success
of new products and services
• market, product, or service
category, and sub-category trends
• direction for future growth
WEEK 5- FINANCING COMPANIES IN
THE PHILIPPINES
1) BancNet
-A financial company established in
Philippines and connects the networks of
ATM with the local banks and offshore
banks.
-Is allied with global payment brand JBC
International. Through this alliance, JBC
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cardholders can make cash advances at
participating BancNet member ATMs
nationwide.
-It is also a gateway in the UnionPay in China
and allows access to 1 billion cardholders of
ATM.
2) Bankard
• The company is one of the biggest and
largest ones that issue credit cards in
Philippines.
• This company issues credit cards of the
type CUP, JCB, Visa and MasterCard.
• Also was managing debit cards issuing in
the 90s.
• This bank has 25 years of experience in the
financial services that offers and is definitely
one of the best companies in the finance
industry.
3) Beep
• This company is like a replacement of the
system with magnetic cards in the payment
methods.
• It is located in Metro Manila and is
operated and managed by AF Payments
Incorporated which was owned by the
investment corporation of Metro Pacific.
• In some businesses used cash financing
services and the paying was based on the
rapid transit of the fares of transportation.
4) MegaLink
• This Interbank is located in Philippines and
connects networks of 13 ATM participants in
the country.
• It connects 2,921 ATMs in the country and
manages more than 795,000 transactions
every day.
OPPORTUNITY SEEKING
• MegaLink has 13,1 million members that
have cards in the network company and is
one of the largest in Philippines.
• It is based on the motto that the cards are
for everyone.
5) Expressnet
• This financial company is an Interbank that
connects the network of the ATMs in 7 banks
in the Philippines.
• It contains the smallest number of
costumers and is the 2nd company in the
country with the largest number of ATMs.
• It is based on strength and is led by the
motto that provides powerful connection.
• The company has been purchased by the
rival BancNet.
• The company operates every day, 24 hours
and provides the required financial services
to its customers.
• It has more than 3.5 million clients.
6) Encash Network Services
• The company is also known as ENS and is
an independent one that is associated with
the ATMs of 4 rural banks.
• It is situated in Philippines and is much
expanded nowadays.
• The aim and the focus of the company is on
the rural banks and the cooperatives in the
country and provides solutions with low
cost.
• The company cannot allow itself to connect
to the major networks in the country but is
one of the firs companies that adopted the
EMV technology.
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7) The Philippine Dealing & Exchange
Corp
• The company is managing the
exchange among the big banks in
Philippines.
• The aim and primary cause is the
exchange in the sectors of the stock
change in the country.
• It is also a licensed company by the
commission of exchange in Philippines
and provides a centralized
infrastructure.
• Offers services like protection for the
investors, transparency, discovery of the
price, it is responsible for the compliance
in the market and more.
8) Philippine Prudential Life Insurance
Company Inc.
• This is an insurance company that is a
private and is established in Philippines.
• It was founded in 1963 and is among
the best 15 insurance companies in the
country.
• It was founded by Daniel L. Mercado
and currently is managed by his
grandson.
9) Philippine Rating Services
Corporation
• This is a company that provides the
rating for the banks, the commercial
paper, the bonds, the local governments,
and some other financial companies and
institutions.
• The company also offers finance
transactions and security.
10) The Philippine Stock Exchange Inc
OPPORTUNITY SEEKING
• This is a national stock exchange
established in 1992, in Philippines.
• The national exchange was working
from 1927 in the country and now is
operating in 30 companies.
IMPORTANCE OF FUNDING
STARTUPS
a) Set the business off ground
b) Get hiring support
c) Helps with the operational side of the
business
d) Support marketing and promotional
activities
e) Guide entrepreneurs to become
thought leaders
f) Help businesses move from local to
global
g) Give businesses a competitive edge
h) Growth funding
i) Give businesses credibility in the
market
WEEK 6- THE ENTREPRENEURIAL
MINDSET
- a way of thinking that enables you to
overcome challenges, be decisive, and accept
responsibility for your outcomes.
- An entrepreneurial mindset is resilient,
resourceful, and solutions-oriented — even
when the conditions say otherwise. People with
these mindsets are lifelong knowledge-seekers
who are curious and creative, and they are
critical thinkers.
FIVE DIMENSIONS OF AN ENTERPRENEURIAL
MNDSET
Self-efficacy is a person's belief in their
ability to complete a task or achieve a goal.
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Internal locus of control means that
control comes from within. You have personal
control over your own behavior.
Intrinsic motivation is defined as the
doing of an activity for its inherent
satisfaction rather than for some separable
FOR
consequence.
Resilient is the ability to adapt and
bounce back when things don't go as planned.
It's being able to learn from mistakes and move
forward rather than wallow or dwell on
failures.
Growth mindsets embrace challenges,
persist through obstacles, learn from criticism,
and are inspired by the success of others.
MAKING OF A SUCCESSFUL LEADER: FIVE
ENTREPRENEURIAL MINDSETS
HUMAN ORIENTED- creating a culture
where employees feel valued and empowered to
make decisions.
PURPOSE ORIENTED- driven leaders are
those who are driven by a sense of purpose and
who align their personal and organizational
goals with a higher purpose.
LEARNING ORIENTED- is someone who
changes the tactics of their leadership
according to their environment, or according
to the elements they notice from their
students, employees or coworkers.
TEAM ORIENTED- This leadership style
requires great people management. Leaders
should focus on creating an environment where
people can connect, bond, and work together
as a unit.
TASK ORIENTED-focuses on achieving
goals. Task-oriented leaders delegate
assignments, set clear processes and issue
deadlines to ensure all team members remain
OPPORTUNITY SEEKING

focused and deliver their part of the project

within the designated time.

HOW TO DEVELOP AN ENTREPRENEURIAL

MINDSET

Set clear goals- subtly influence

aspiring entrepreneurs to work towards that
goal bit by bit each day.

Practice being decisive- Develop the

ability to analyze a situation, absorb the
relevant data, and make a confident decision.

Remain curious- Entrepreneurs need to

be curious to be fully engaged with the world
around them.

Face your fears- The only way to get rid

of at that fear is to expose yourself to it.

Redefine failure- Failing has negative

connotations, but the best entrepreneurs can
turn failure into something positive.

LEARN TO MASTER YOUR INNER GAME

Being an entrepreneur starts with that feeling

inside you – that entrepreneurial spirit you
need to nourish and hone.

Whether you are an employee looking to level

up your career, a 9-to-5 worker exploring how
to become a freelancer, or become a founder
and CEO of your own company– when you
master the entrepreneur mindset, you will
begin to accomplish more goals than you ever
imagined.

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