End-user Satisfaction Assessment – Analysis & Results

INTRODUCTION

The end-user satisfaction assessment aimed to evaluate the overall satisfaction levels of
patrons at Indus Cinema in Jamshoro City. This report presents the analysis and results
derived from both quantitative and qualitative data collected through surveys and interviews.
1. Overall Experience:

60% of respondents reported being very

satisfied with their overall experience, while
20% rated it as the best, indicating a high
level of satisfaction among patrons, and
remaining 20% rated it as the average.

2. Location Convenience:
66.7% of respondents found the location of Indus
Cinema very convenient, highlighting the
accessibility of the cinema for the majority of
patrons.

3. Movie Quality:
66.7% of respondents rated the quality of movies screened at Indus Cinema as
excellent, reflecting positive feedback regarding the movie selection.

4. Facilities Satisfaction:
66.7% of respondents expressed satisfaction with the facilities provided, including
seating, restrooms, and parking.

5. Customer Service:
50% of respondents rated the customer service as good, while 25% found it
excellent, indicating generally positive feedback about the staff's performance.

6. Pricing Perception:
50% of respondents considered the pricing of tickets and concessions as very
reasonable, while 25% found it reasonable, suggesting a favorable perception of
pricing among patrons.
7. Audiovisual Technology:
75% of respondents reported being satisfied with the audiovisual technology,
indicating a high level of satisfaction with the quality of the movie-watching
experience.

8. Cleanliness:
50% of respondents found Indus Cinema clean, while 50% rated it as very clean,
indicating a positive perception of the cleanliness and maintenance of the cinema.
9. Movie Variety:
50% of respondents were very satisfied with the variety of movies offered, while 50%
were satisfied, indicating a generally positive response to the selection of movies.
 KEY SUGGESTIONS FROM
RESPONDENTS INCLUDED:

Introducing more snack options and healthier choices

1
at concession stands.

Improving seating comfort by upgrading cushions and

2
providing more legroom.

Planning special events and promotions to engage

3
customers and create excitement.

4 Implementing loyalty programs to reward regular patrons.

Enhancing accessibility features for patrons with

5
disabilities.

Expanding the variety of movies to cater to diverse

1
preferences.

Upgrading audiovisual technology for better picture

2
and sound quality.

3 Maintaining cleanliness and hygiene standards.

Providing comprehensive staff training for better

4
customer service.

5 Introducing online booking systems for convenience.