Table of Contents

Executive summary.......................................................................................................................3
Introduction....................................................................................................................................3
Company Overview:......................................................................................................................4
Products and Services....................................................................................................................6
Accommodations........................................................................................................................6
Spa and Wellness:.......................................................................................................................6
Dining Experiences:...................................................................................................................7
Leisure Facilities:.......................................................................................................................8
Special Packages and Offers:....................................................................................................8
Events and Celebrations:...........................................................................................................8
Operating Plan: Utilizing Opera RMS Tool at Address Hotels.................................................9
1. Receivables Management:.....................................................................................................9
2. Mediation Manager:..............................................................................................................9
3. Charging Manager:................................................................................................................9
4. Pricing Management:..........................................................................................................10
5. Bill Management:.................................................................................................................10
6. GL Integration:....................................................................................................................10
7. Rating Manager:..................................................................................................................10
8. Bill Formatter:......................................................................................................................10
9. Collections Manager:...........................................................................................................10
10. Rooming Manager:.........................................................................................................11
11. Interconnect Manager:......................................................................................................11
12. Credit Limit Monitoring:..................................................................................................11
Revenue Management System Design for Address Hotels using Opera:...............................12
Main Structure:........................................................................................................................12
1. Structural elements:.......................................................................................................12
2. RM Process:...................................................................................................................12
Procedures:...............................................................................................................................13
Demand Modelling Module:.................................................................................................13
Forecasting Module:.............................................................................................................13
Controls and recommendations. Module:............................................................................13
 Interconnectivity:...................................................................................................................13
Resources:.............................................................................................................................13
Human Resources:................................................................................................................14
Technological Tools:..............................................................................................................14
Training Programmes:..........................................................................................................14
Conclusion....................................................................................................................................14
References.....................................................................................................................................16

Figure 1: Address resort Logo.....................................................................................................................5

Figure 2: Address Hotel + Resorts UAE (addresshotel+resort, 2024)..........................................................5
Figure 3: Spa and wellness (addresshotel+resort, 2024)..............................................................................7
Figure 4: (addresshotel+resort, 2024)........................................................................................................8
Figure 5: Hotel Revenue management system by (Ivanov & Zhechev, 2012)...........................................12
Executive summary
Address Hotels, Emaar Hospitality Group's flagship brand, represents the pinnacle of premium
luxury, serving to business, leisure, and group travellers. Address Hotels + Resorts, with the
motto 'Where life happens,' has reinvented global hospitality with its gracious services and
excellent standards. The brand, which is positioned in sought-after places across the world,
promises a personalised and engaging experience in a premium lifestyle atmosphere that will
enrich visitors' lives with luxury, style, and elegance.

This paper examines the revenue management system (RMS) created for Address Hotels,
focusing on its structure, methods, and resources. The RMS strives to maximise income by
making strategic pricing decisions, managing inventories, and utilising resources effectively. In
the lab, the paper describes the practical implementation of the RMS for Address Hotels,
including goals, strategies, inventory decisions, supplier selections, and performance metrics.

Von Bertanly’s 1969 proposal serves as the inspiration for the RMS design, which includes
structural aspects such as data and information, revenue centres, software, and tools. RMS tools
like Receivable Management, Mediation Manager, Pricing Management, and others are essential
components. The research investigates the job of a revenue manager and how environmental
factors affect the RMS, taking into account both internal and external impacts.

As Address Hotels expands its global footprint, the RMS acts as a dynamic tool for navigating
the complexity of the hospitality business, assuring revenue maximisation, customer happiness,
and long-term success.

Introduction

In the ever-changing global hospitality sector, effective revenue management has become critical
to maintaining long-term success and profitability. This research goes into the complexities of
developing and implementing a strong Revenue Management System (RMS) tailored to the
unique offers of Address Hotels, Emaar Hospitality Group’s maiden brand. Address Hotels +
Resorts was founded in May 2008 with a bold aim to create an internationally recognised luxury
lifestyle brand within a decade. It has quickly positioned itself as the embodiment of premium
luxury, seamlessly mixing gracious hospitality with high service standards.
The hospitality industry, particularly premium establishments such as Address Hotels, faces the
combined challenge of satisfying the different needs of business, leisure, and group travellers
while navigating volatile market conditions and shifting consumer tastes. This needs a strategic
approach to revenue management that goes beyond traditional methods. As the hospitality sector
embraces innovation, technology, and data-driven decision-making, the development of a
comprehensive RMS becomes vital to attaining optimal revenue results.

Address Hotels’ commitment to enhance its customers’ lives via luxury, style, and elegance sets
the backdrop for a thorough examination of its revenue management processes. This study not
only describes the proposed RMS structure, techniques, and resources, but it also turns these
theoretical concepts into a practical implementation in a controlled lab setting. As the brand’s
global presence grows, the RMS becomes an essential tool for navigating market complexity,
solving unique issues in each place, and assuring a harmonic synthesis of premium experiences
for discerning clients.

This report, which is based on Von Bertanly’s 1969 conceptualization and includes structural
elements, processes, and human resources dedicated to achieving revenue management
objectives, aims to provide a comprehensive understanding of the complexities involved in
establishing and optimising an RMS for Address Hotels. The following sections will delve into
the individual components of the RMS, addressing tools and concepts, and the crucial role of
environmental elements in establishing efficient revenue management practices for a global
hospitality brand.

Company Overview:

Address Hotels, a prestigious brand owned by Emaar Hospitality Group, is a trendsetter in the
world of premium luxury hospitality. Address Hotels + Resorts, founded in May 2008, has been
at the vanguard of setting new standards in the worldwide hospitality and service industry. With a
strong dedication to providing a distinctive and engaging experience, the brand has successfully
established itself as the preferred choice for business, leisure, and group travellers seeking
refined elegance and high service standards.
Figure 1: Address resort Logo

Figure 2: Address Hotel + Resorts UAE (addresshotel+resort, 2024)

The brand’s approach, reflected in the phrase ‘Where life happens,’ emphasises its commitment
to providing more than just a stay; it strives to arrange encounters that improve its guests’ lives.
Address Hotels + Resorts has established a distinct brand in the market by offering a
personalised and engaging experience in a premium lifestyle setting. The brand’s properties are
strategically located in some of the world’s most sought-after destinations, offering a seamless
blend of contemporary attractiveness and polished luxury.

Address Hotels + Resorts has expanded its portfolio to include Address apartments, a leader in
the serviced and branded apartments market. The brand’s dedication to excellence and constant
pursuit of new and interesting ideas demonstrates its durability in the face of changing economic
landscapes.

As the hotel industry undergoes transformational changes, Address Hotels is a beacon of

premium luxury, exemplifying gracious hospitality, style, and elegance. This corporate overview
lays the groundwork for a thorough examination of the revenue management methods that drive
Address Hotels’ success and growth in the competitive world of global hospitality.

Products and Services:

Address Hotels & Resorts, which operates under the prestigious Emaar Hospitality Group,
provides a comprehensive range of premium luxury products and services to its discerning
clientele. Address Hotels’ commitment to providing an unmatched guest experience has resulted
in a diverse range of offerings throughout its hotels, ranging from sumptuous suites to decadent
spa treatments and exquisite dining experiences.

Accommodations
Address Hotels + Resorts takes pride in providing exquisite rooms that challenge traditional
notions of hospitality. Address Hotels’ precisely constructed rooms and suites ensure a wonderful
stay for business travellers, romantic getaways, and family vacations. Each room is a haven of
luxury and elegance, with modern conveniences and panoramic views of iconic cityscapes or
stunning landscapes.

Spa and Wellness:

The Spa at Address Sky View is a haven of relaxation and rejuvenation, offering a variety of
luxurious spa treatments to pamper the body, mind, and soul. Guests can embark on a
transforming voyage of relaxation and wellbeing, with relaxing massages and revitalising facials.
The Valentine Couple Cocoon Treatment and Romantic Escape packages exemplify the brand’s
dedication to providing personal moments of happiness for couples looking to relax and
reconnect.
Figure 3: Spa and wellness (addresshotel+resort, 2024)

Dining Experiences:
Address Hotels + Resorts takes pride in providing a diversified dining experience that appeals to
all tastes. From fine dining restaurants to casual cafes, each dining establishment on the sites
promises a gastronomic trip that will tantalise the taste buds. The Business Lunch at The
Restaurant hosts and Sea Food Night at Address Sky View reflect the brand’s commitment to
culinary excellence, allowing guests to enjoy delicious cuisine created by famous chefs.
 Figure 4: (addresshotel+resort, 2024)

Leisure Facilities:
Address Hotels + Resorts provides a variety of leisure facilities in addition to elegant lodgings
and sumptuous spa treatments, ensuring a complete guest experience. Infinity pools, private
beaches, and cutting-edge fitness centres providing visitors with several opportunities to relax,
unwind, and revitalise in breathtaking surroundings. The Pool and Beach Access package, as
well as the Wellness Calendar events, are designed for guests who want to balance relaxation and
physical well-being throughout their stay.

Special Packages and Offers:

Address Hotels + Resorts creates customised packages and deals to enhance the guest experience
and provide additional value throughout their stay. These services, which range from romantic
getaways to family-friendly packages, are intended to meet a variety of needs and situations. The
Valentine Retreat at The Spa and the Avail 40% Off During 48-Hour Sale demonstrate the
brand’s commitment to provide visitors with exceptional deals and discounts, resulting in a
memorable and satisfying stay.

Events and Celebrations:

Address Hotels + Resorts offers an ideal venue for holding parties, celebrations, and corporate
gatherings. With exquisite event venues, personalised services, and meticulous attention to detail,
the properties provide a seamless experience for visitors seeking to create memorable memories.
Offerings like Couples’ Spa Treatment and “Pinch of Love” Afternoon Tea demonstrate the
brand’s event management expertise, catering to guests seeking intimate celebrations and
gatherings.

In conclusion, Address Hotels + Resorts is a beacon of luxury hospitality, providing a broad

range of products and services that exceed the expectations of its discerning customers. From
sumptuous lodgings and sensual spa treatments to exquisite dining experiences and exclusive
discounts, the brand guarantees that each guest has a memorable and rewarding stay. Address
Hotels, with a commitment to quality and an emphasis on personalised service, continues to set
new standards in the global hospitality business, enriching guests' lives with luxury, style, and
elegance.

Operating Plan: Utilizing Opera RMS Tool at Address Hotels

Address Hotels, a premium luxury hospitality brand within Emaar Hospitality Group,
deliberately uses the Opera Revenue Management System (RMS) tool into its operating plan.
The Opera RMS tool is critical in maximising income, improving guest experiences, and
maintaining operational efficiency. The following sections describe how Address Hotels uses the
Opera RMS tool in various aspects of its operations.

1. Receivables Management:
Address Hotels uses Opera RMS’s Receivable Management module to quickly process payments
and manage credit. This involves handling reservations, invoicing, and tracking outstanding
payments. The system enables real-time monitoring of receivables, ensuring that financial
operations are fully integrated into the overall revenue management strategy.

2. Mediation Manager:
The Mediation Manager module in Opera RMS helps Address Hotels consolidate and analyse
massive amounts of data relating to bookings, duration of stay, lead times, and other vital
information. By aggregating and organising this information, the hotel obtains significant
insights into demand trends, enabling for more educated pricing and inventory management
decisions.
3. Charging Manager:
Address Hotels uses the Charging Manager module to easily handle charges linked with various
services, such as hotel rates, extra amenities, and event spaces. The technology ensures that
billing processes are accurate and transparent, resulting in a great guest experience and
maximum income prospects.

4. Pricing Management:
Opera’s Pricing Management module is a key component of Address Hotels’ revenue
optimisation approach. It enables the hotel to dynamically set and alter pricing in response to
demand fluctuations, competitive analysis, and market trends. The solution makes it easier to
adopt advanced pricing methods including dynamic pricing and yield management in order to
maximise income during peak periods while optimising occupancy during low-demand periods.

5. Bill Management:
Address Hotels uses Opera RMS’ invoicing Management module to optimise their invoicing
procedures. This includes creating precise bills, managing billing cycles, and ensuring smooth
interface with other financial systems. The application ensures financial transaction correctness
and provides a full overview of revenue streams to help with strategic decision-making.

6. GL Integration:
The GL Integration module enables Address Hotels to incorporate revenue data directly into its
General Ledger system. This assures accurate financial reporting and speeds the reconciliation
process. The connection leads to a more transparent financial landscape, allowing the hotel to
make data-driven decisions that are consistent with its overall financial goals.

7. Rating Manager:
The Rating Manager module is used to establish and manage the various prices and packages
provided by Address Hotels. This encompasses basic room prices, promotional bundles, and
special offers. The solution enables the hotel to use dynamic pricing methods, which provide
personalised rates based on visitor preferences, reward programmes, and booking channels.

8. Bill Formatter:
Address Hotels uses the Bill Formatter module to customise and format invoices to the brand’s
specifications. This guarantees that guests’ invoices are presented consistently and professionally.
The tool promotes a great guest experience by giving clear and succinct billing information.
9. Collections Manager:
The Collection Manager tool helps Address Hotels monitor and manage receivables more
efficiently. It automates the collection process, which reduces delays and increases cash flow. By
streamlining collections, the hotel maintains financial stability and increases its ability to reinvest
in guest services and property enhancements.

10. Rooming Manager:

The Rooming Manager module in Opera RMS is critical to Address Hotels’ room inventory
management. It enables the hotel to efficiently distribute and manage room availability in
response to demand trends. By optimising room allocations, the hotel increases occupancy rates
and income while providing customers with a smooth booking experience.

11. Interconnect Manager:

The Interconnect Manager module enables smooth interaction with various operational systems,
including reservation platforms, property management systems, and online booking channels.
This interoperability allows for real-time data sharing, eliminating manual interventions and
improving overall operating efficiency.

12. Credit Limit Monitoring:

Address Hotels uses the Credit Limit Monitoring module to monitor and manage credit limits for
guests. This includes establishing credit limits, monitoring spending trends, and putting in place
required controls. The solution helps with risk management by ensuring that guests’ credit
limitations are met, avoiding potential income losses.

Address Hotels integrates the Opera RMS solution into their operations strategy for
comprehensive revenue management. Utilising certain modules within Opera RMS allows the
hotel to optimise pricing, expedite billing processes, and improve overall operational efficiency.
This strategic collaboration strengthens Address Hotels’ commitment to providing a smooth and
personalised experience for its guests while maximising revenue potential and ensuring financial
stability.
Revenue Management System Design for Address Hotels using
Opera:
Main Structure:

Figure 5: Hotel Revenue management system by (Ivanov & Zhechev, 2012)

1. Structural elements:
Data and Information: The revenue management system at Address Hotels is built around
strong data and information management principles. Opera RMS collects and analyses a wide
range of data, such as booking trends, guest preferences, and past performance measures.

Hotel Revenue Centres: Revenue centres are created inside Opera RMS to categorise and
analyse various revenue sources, including as room reservations, dining services, spa treatments,
and event spaces.

RM Software: Opera is the primary revenue management software, operating as a hub for data
processing, analysis, and decision making. It includes modules for demand modelling,
forecasting, as well as controls and recommendations.

2. RM Process:
Opera’s Revenue Management (RM) process is a dynamic and integrated system that requires
ongoing data analysis and strategy implementation. The RM team guides the process, relying on
the insights offered by the RM software.
Components:

Hotel Booking Elements: This component represents the many aspects of hotel bookings, such
as reservation channels, pricing structures, and booking criteria.

Customer: The customer component includes guest profiles, preferences, and booking
behaviours. The perception of RM fairness and patronage intention are significant factors that
influence system decision-making.

Procedures:

Demand Modelling Module:

Used to create mathematical models of demand for Address Hotels. The module takes into
account past booking trends, length of stay, and pricing across various distribution channels and
market categories.

Forecasting Module:
The forecasting module forecasts future demand and values for important RM indicators. It uses
historical data and demand modelling results to generate reliable projections that help with
strategic decision-making.

Controls and recommendations. Module:

Opera’s controls and recommendations module provides real-time recommendations for pricing
changes, inventory control, and channel management. It helps the RM team make informed
decisions that fit with revenue goals.

Interconnectivity:
The RM process is intricately linked to the RM software and the RM team. Data flows smoothly
between these components, ensuring that decision-makers have access to accurate and timely
information.

Resources:
Human Resources:
The RM team, which consists of revenue managers and analysts, is responsible for overseeing
the revenue management process. Their ability to evaluate Opera RMS results and make strategic
decisions is critical.

Technological Tools:
Opera RMS is a sophisticated technological instrument that combines several modules, including
receivable management, mediation management, and pricing management. These tools provide
for efficient data processing, analysis, and decision assistance.

Training Programmes:
Training programmes are implemented to ensure that the RM team is familiar with the features
and functionalities of Opera RMS. Continuous training keeps the team up to date on the newest
developments in revenue management technologies.

Address Hotels’ Revenue Management System, designed with Opera, has an organised
framework, clear procedures, and efficient use of resources. With a focus on data-driven
decision-making, the system takes full advantage of Opera RMS’s capabilities to ensure strategic
pricing, inventory control, and overall revenue maximisation. The primary structure, operations,
and resources inside the system are interconnected. Address

Conclusion
In conclusion, Address Hotels, which is powered by the sophisticated Opera Revenue
Management System (RMS), exemplifies a dynamic and forward-thinking approach to revenue
optimisation in the hospitality industry. The architecture of its RMS demonstrates a precise
integration of main structures, well-defined procedures, and significant resources, demonstrating
a dedication to data-driven decision-making and strategic revenue management.

The RMS’s basic structure is supported by strong structural features such as comprehensive data
and information management, hotel revenue centre delineation, and the major function of the
Opera RMS software. This structure enables a comprehensive understanding of the dynamic
aspects that influence revenue, allowing for a more nuanced and targeted approach to pricing,
inventory decisions, and total revenue growth. The interconnected components, such as hotel
booking elements and customer profiles, help to provide a more thorough picture of guest
behaviours, preferences, and perceptions of fairness.

Modules like as demand modelling, forecasting, controls, and recommendations help to

streamline procedures inside the RMS. These protocols enable Address Hotels’ revenue
management team to make informed judgements about pricing changes, inventory control, and
channel management. The interconnectedness of these procedures and the overarching revenue
management process allows a continuous and adaptive approach to revenue management,
matching strategies with real-time insights and market trends.

Address Hotels recognises the importance of resources in the success of its RMS. The dedicated
RM team, equipped with technology tools and backed by regular training programmes, serves as
the system’s human backbone. Technology-driven tools, such as Opera RMS, provide the
foundation required for efficient data processing, analysis, and decision support.

In a dynamic and competitive business, Address Hotels’ revenue management system

demonstrates the company’s dedication to excellence, innovation, and providing outstanding
guest experiences. Address Hotels uses Opera RMS to optimise income streams while also
ensuring a harmonic combination of luxury, style, and elegance, consolidating its position as a
global leader in premium hotel.
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