5 Data Visualization

Data
Visualiza+on

Yeow Wei Choong
Anne Laurent

Significant Trends
v“Consumeriza+on of enterprise so;ware”
vSocial
vMobile
vCloud
vBig Data
vHadoop
vAnaly+cal talent gap
vSelf service / self reliance
vInterac+ve data visualiza+on
2
Trends – Data Visualiza+on
“(Data visualiza9ons can be) at best confusing, and at worst misleading, …but the good ones
are an absolute revela+on. The best data visualiza9ons are ones that expose something
new about the underlying paKerns and rela+onships contained within the data.
Understanding those rela9onships — and being able to observe them — is key to good
decision making.”
20 hMp://radar.oreilly.com/2012/02/why-‐data-‐visualiza9on-‐maMers.html
21 hMp://www.qlikview.com/us/explore/products/overview#%2Fus%2Foverlay%2Fproducts-‐overlay%3Fid%3D%7BE708D1E9-‐B26A-‐443A-‐BA80-‐5B1AAA42ABDA%7D
3
Hans Rosling's 200 Countries, 200 Years
The video illustrates visualiza9on techniques

that make 120,000 data-‐points tell a compelling
story that anybody can easily understand.

hMp://www.youtube.com/watch?v=jbkSRLYSojo
/
4
Hans Rosling in BBC
5
v Interac9ve data explora9on

v Infographics
v Pinterest
Edward Tuhe Stephen Few
Advanced data visualiza9on is based on the fact that

70% of the human sensory receptors are dedicated
to vision while the other four senses share the
remaining 30%. In addi9on, our brains are much
more effec9ve recognizing shapes, trends and
paMerns than analyzing spreadsheets or tables full of
numbers. Visual data analysis principles are based on
the work of Edward Tuhe and Stephen Few. 18
18 hMp://blog.strat-‐wise.com/2011/08/04/what-‐is-‐bi-‐30.aspx
6
v The move to new analy9cs tools is driven by an explosion of data
that has accompanied the emergence of cloud compu+ng, mobile
compu+ng and social media. Analysts also point out that there's
been a steady increase in the number of tools that can easily
aggregate and analyze large data sets.

7

v The tools are coming from tradi9onal IT vendors, such as IBM,
Teradata, Tibco and SAS, as well as BI-‐focused companies like
QlikTech and newcomers like Birst, Tableau and Splunk.
8
9
v The new analy9cs systems can provide "more and more

ways to capture, move, scrub and analyze data," said
Bill AbboM, a PwC principal specializing in applied
analy9cs.
10
vVisualiza9ons for Explora9on & Discovery

Ø Imprecise
Ø Allows for quick itera9on and experimenta9on
Ø Enable user to “find the signal within the noise”
Ø Sohware and automa9on are enablers
Ø Great for detec9ng the underlying paMerns and rela9onships
the data may have

11
vVisualiza9on for Influence

Ø Organiza9ons are beginning to invest significant resources in
providing interac9ve visualiza9ons to their customers and the
public
Ø Allows viewers to beMer understand the company's business,
and interact in a self-‐directed manner with the company's
exper9se
12
vVisualiza9on for Explana9on

Ø Clean – think “less is more”
Ø Easily diges9ble -‐ pare down the
informa9on to its simplest form
for efficiency
Ø Relevant when you understand
what the data is telling you
and you want to communicate
it to someone else
Ø Used in presenta9ons and
sales reports
Ø Infographics are a subset

13
Top Reasons to Use Data Discovery and Visualiza+on to Make BeKer Decisions

v Visually Insigh[ul -‐ Quickly spot trends, paMerns, and outliers.
v Fast -‐ Quick response 9mes facilitate speed-‐of-‐thought analyses.
v Easy -‐ Intui9ve UI (user interface) and ac9ons make analysis simple and fun.
v Do-‐It-‐Yourself -‐ Build dashboards in minutes without help from IT.
v Any Data -‐ Explore any data including Excel spreadsheets, Salesforce.com, and
corporate databases including Hadoop.
v Smarter Than Excel -‐ Understand your Microsoh Excel data faster with the power of
visual business analy9cs.
v Big Data Analy+cs -‐ Unlock insights trapped in vast databases.
v Mobile -‐ Get answers at your finger9ps, anywhere, any9me.
v Collabora+on -‐ Share discoveries with your colleagues via web, email, mobile, and
social media.
23 hMp://www.microstrategy.com/sohware/business-‐intelligence/data-‐discovery-‐visualiza9on/
14
Data Visualiza9on Tools (from Tableau)
24 hMp://www.tableausohware.com/products/desktop/
15
Google has just released a new tool that visualizes search queries on its search engine from around the
world. Called the Search Globe, the browser-‐based tool shows you where searches are coming from in a
given day across the world. The visualiza9on also shows the language of the majority of queries in an
area in different colors.
25 hMp://techcrunch.com/2011/05/05/google-‐search-‐globe-‐visualizes-‐daily-‐queries-‐around-‐the-‐world/
16
26 hMp://visual.ly/#gc_filter
17
27 hMp://pinterest.com/pin/61854194852227252/ 18
Mobile & Cloud Infographic
7 hMp://mashable.com/2012/06/02/mobile-‐apps-‐cloud-‐infographi/
19
Google Public Data Explorer
hMp://www.google.com/publicdata/directory

Dashboards*
* Modified from “From KPIs to dashboards”

Ani Lopez, Measurement Strategist and Data Analysis, 2011
hMp://www.slideshare.net/anilopez/from-‐kpis-‐to-‐dashboards?qid=026c5677-‐
0ea8-‐4900-‐839a-‐0fa65cbe3013&v=default&b=&from_search=5
Index

Basic concepts
Dashboard styles
Design process
A Dashboard…
…… a taxi in Singapore

Objec9ves

• Measure efficiencies / inefficiencies
• Expose business trends or paMerns
• Iden9fica9on of data outliers & correla9ons
• Align strategies targe9ng same goals
• Help to make more informed decisions
Why a Dashboard

• Web Analy9cs solu9ons don't know
the objec9ves of your business

• Limited ability of the dashboarding
tools within Web Analy9cs products

• Dashboards communicate beMer
what is important, beMer analysis
What’s a KPI

KPIs evaluate the success of
a par9cular ac9vity in terms
of making progress toward strategic goals
Iden9fy a real KPI

If trend increases or decreases
Is it really significant?

If it is significant
Have we resources to invest?
What´s a Dashboard

«A dashboard is a visual display of the most important
informa6on needed to achieve one or more objec6ves which fits
en6rely on a single computer screen* so it can be monitored at a
glance»
Stephen Few
perceptualedge.com
*think on printed dashboards too

Visual Business Intelligence for
enlightening analysis and communica9on
Design Styles
the right one actually
Design process

• Define Business objec9ves, KPIs & metrics
• Collect and process the data
• Reportlets: Charts, tables & other elements
• Hand-‐drawn mockups
• Move design to Excel
• Test with real data
Collect & process data op9ons

• Manual export
Google Analy9cs API, Facebook, Linkedin, TwiMer
• Excel plugins
NextAnaly9cs, Excellentanaly9cs
• Web based services
• Mix of the two last ones
Reportlets
“informa9onal units” in a dashboard
a reportlet / dashboard is not an infographic
Does this one provide any perspec9ve?
Timeline adds beMer context
Does type of chart help understand it?
Less fancy, beMer insight
Moving design to Excel
A good Dashboard
• Understandable at a glance • Only important data
• Design subject to informa+on
• Must be web-‐based
• Start with a big picture, drill to detail
• Natural Alignment & Logical Order of Charts
• Customiza+on is Key
• Excep+ons & Alert
• Effec+ve Highlights
• Select the Best, Not the Best Looking
• Provide Context
• Take Ac+on
END
58

5 Data Visualization

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

5 Data Visualization

Uploaded by

Copyright:

Available Formats

Data

Hans Rosling's 200 Countries, 200 Years

The video illustrates visualiza9on techniques

v Interac9ve data explora9on

Advanced data visualiza9on is based on the fact that

v The new analy9cs systems can provide "more and more

vVisualiza9ons for Explora9on & Discovery

vVisualiza9on for Inﬂuence

vVisualiza9on for Explana9on

Data Visualiza9on Tools (from Tableau)

Mobile & Cloud Infographic

* Modiﬁed from “From KPIs to dashboards”

…… a taxi in Singapore

You might also like