UNIT 1

Foundation of Research

Questions in Practical The Process of

Research
Research Consideration Business Research

 Literature
 Formulation of Review
Research  Concept and
Problem  Values Theories
 Definition
 Management  Ethical Principles  Research
 Need
Question  Legal Questions
 Characteristics
 Research Considerations  Sampling
 Application
Question  Data Collection
 Investigation  Data Analysis
Question  Writing op
UNIT 2
Basics of Research Design And Hypothesis

Research Design Hypothesis

 Exploratory Research
Design  Hypothesis Types
 Descriptive Research  Hypothesis Testing
Design  Important Terms
 Experimental
UNIT 3 Data

Primary Data

Secondary Data

Data and Measurement

Measurement

Questionnaire

Altitude Scaling Technique

 UNIT 4 Fundamental of Samplings

Basic concepts Determining Size of Sample Probability sampling Non Probability sampling

 Definitions  Random Sampling  Judgement Sampling

 Concept  Systematic Sampling  Convivence Sampling
 Practical Consideration in  Area Sampling  Purposive Sampling
 Sample sampling and sample size
 Characteristics  Cluster sampling  Quota Sampling
 Sample errors  Snowball Sampling
 UNIT 5 Data Analysis and Report writing

Graphical Representation
Bivariate Analysis Research Reports
of Data

Test of significance Linear regression analysis