VS

QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH
 Qualitative research relies on data obtained by the researcher  Quantitative research deals with numbers and statistics
from first-hand observation.  Quantitative methods allow you to test a hypothesis by
 Interviews systematically collecting and analyzing data
 Questionnaires  There are four main types of Quantitative research:
 focus groups  Descriptive
 participant-observation  Correlational
 recordings made in natural settings documents  Causal-Comparative/Quasi-Experimental
 Artifacts  Experimental Research attempts to establish cause-
effect relationships among the variables. These
 The data are generally nonnumerical.
types of design are very similar to true experiments,
 The three most common qualitative methods
but with some key differences
 explained in detail in their respective modules
 There are several methods by which you can collect
 participant observation quantitative data, which include:
 in-depth interviews, and focus groups.  Experiments
 Each method is particularly suited for obtaining a specific  Controlled observations
type of data.  Surveys:
 6 Types of Qualitative Research Designs  paper,
 Grounded theory  kiosk
 Ethnographic  mobile
 narrative research  Questionnaires
 Historical  Longitudinal studies
 case studies  Polls
 phenomenology  Telephone interviews
 Face-to-face interviews.