TABLE OF CONTENTS

Introduction

Keep It Simple

The Building Blocks

of Curiosity
The Power of
Questions
Capture Their
Emotions
Reward Your
Readers
 welcome

Congratulations on getting exclusive access to the

“Supreme Art of Intrigue”, which will uncover
the secrets of:
Writing copy that has readers craving for more with every
line of text.
Evoking emotions with just your words.

And having your audience read from the beginning to end

end every single time.

But in order to get the most out of this book, it’s important
to understand how to use it properly…
So here’s how you should approach the Art of Intrigue:

NEVER copy and paste. As you read along, you need to look
deeper than just the surface level. Understand the “Why”
not just the “How”.

Do NOT share this with anyone else. By enrolling in the 4D

Copywriting Academy, you’ve been given access to exclusive
Remember, the more common knowledge is, the less valuable it is.

Reread often, and use this as a reference afterward whenever

find yourself in the “research” portion of your copy.

lets
begin
 introduction
Good copy has the ability to not only build curiosity evoke emotions
the reader’s mind, further enhancing their need to read more.

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Intrigue is an art that often separates amateurs from professionals in
this craft.
And one of the biggest differentiators is that while rookies go
vague[b], abstract[c], and unnecessarily long,
Experienced copywriters know that they should:

keep it simple
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You see,
Most people forget that their readers have the attention span
of a goldfish.
Which is why whenever they:

Use words that the reader can’t imagine in their head

Write copy that is hard to understand

Make their copy too long

They lose potential clients.

So instead,
You want to keep your readers hooked by:

Being precise Easy to understand Impactful

That will not only make your readers hang onto every word you say,

But it will also set you up to use…

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 The Building Blocks
Of Curiosity.
Curiosity can be created in multiple ways,
And we’re going to break them all down now:

mystery
There are certain things in this world that are inherently mysterious,
So they naturally evoke curiosity and draw our attention.

They can either be general stuff that’s mysterious by its definition:

MYTH LEGEND SECRETS

Etc.

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Or well-known things that everyone is curious about:

THE BERMUDA AREA 51 LOCH NESS

TRIANGLE MONSTER

Etc.
Now you don’t usually get the chance to use the later ones in
copywriting,
But if you somehow get the opportunity,
Use the curiosity they evoke wisely.

Here are some examples:

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 STATUS
People that have high status in society create a lot of intrigue,

Because their:

ACTIONS

SAYINGS

WRITINGS

Seem to have a bigger impact on the world compared to average

people,

So you unconsciously think they’ll change your life in a big way if

you pay attention to them.

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Especially if you associate those high-status people with something
that they wouldn’t normally be connected to.

Here are some examples:

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 challenges
People want reasons to argue.
That’s why when you challenge someone’s firm-held beliefs,
Just because they want a little bit of drama in their life,
They’ll be intrigued to read more.
Or you can say something that is so contradictory to their beliefs,
And just because of how crazy it sounds,
They’ll be curious to find out what you’re talking about.

Here are some examples:

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 question
posing
Creating a question in your reader’s head is what curiosity means
at its core.
Because if they ask themselves a question,
It means that they lack the information that would give them the
answer.
That’s why posing people a question that they simply can’t answer
is so powerful.
And it’s also why asking a perplexing, qualifying, and transition
question is strongly intriguing.

Here are some examples:

preplexing

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Qualifying

transition

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 not
statements
Your mind is a prediction machine.
Anytime sometimes makes a claim,
Your brain automatically tries to predict what he’ll say next.
You become more and more curious about the real answer.
That’s why not statements are a great way to evoke curiosity.

Here are some examples:

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 Specificity
You can be specific in 3 big ways:

Specific With Numbers

The more specific the numbers you use,

The more believable they are,
And the more tangible they feel.
Bad Example:
“Some Red Flags In Women You Must Avoid”
Good Example:
“6 Red Flags In Women You Must Avoid”
The good example also makes the reader assume that there
are only 6 red flags he must avoid,
Making the tips more unique and alluring

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Specific Relatability

If I were to tell you that I have a special tip,

That’s made for people that live on your street, have your name,
and are the exact same age as you,
You suddenly become passionately curious about that tip.

Why?

Because it’s specifically made for you.

Which is why research is so crucial.
The more you can specifically relate to your audience’s wants,
dreams, roadblocks, and fears,
Which is why research is so crucial.
The more they’ll be fascinated by you and your products.

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Specificity In Descriptions

These can be descriptions of unique mechanisms, features,

benefits, and many other aspects from copy.
Bad example:
“Client Acquisition Method”
Good example:
“Client Acquisition Outreach”
In the good example there’s mentioned specifically which
type of method to get clients I’m going to talk about.
Meaning that you just want to be more specific about the
things your readers care about.

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 The Power Of
Questions

Unanswered questions that your reader cares about create a

ton of curiosity.
So here are the 3 best ways to use questions to intrigue your
readers every single time:

USE THEM IN SUBJECT LINES

Using the 6 building blocks of curiosity mentioned previously,
You can create intriguing subject lines that give the reader no
other option…
You can create intriguing subject lines that give the reader no
But to open the email.

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Also,
Beware that you don’t need to use too many words to create
curiosity-packed subject lines,
But instead,
You need to use just enough that will pump up a question in
your reader’s head.
Examples:
“An untapped gold-mine of clients...?”
“Carbs don’t make you fat…?”
“Girls make you rich…?”

SCATTER QUESTIONS THROUGHOUT THE COPY

Posing questions throughout the copy is a staple to opening loops.
You can use all the types of questions presented above,

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Including the:

Perplexing,
Qualifying,
Transition,
Challenging.

But most importantly,

You can ask questions that add to the context of the copy itself:

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 MAKE YOUR QUESTIONS RELEVANT

Before I go deeper onto what this means,

I want you to understand one human psychology fact.
Human brains CAN NOT resist not knowing an answer to a
Which is why every time you ask your reader a question,
It has to be one that’s relevant to one of their:

WANTS DREAM STATES

Fear States

ROADBLOCKS FEAR STATES

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So now that you know how to intrigue people using questions,
Let’s see how to do it by…

Capturing Their
Emotions

Intrigue means when your reader is asking himself:

“What’s going to happen next?”
And the best way to get him attached to the copy,

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So that he can’t think about anything else rather than what’s next,
Is by capturing his emotions.
And you do that by going really deep into your readers’:

Main Dream State

And Main Fear State.

Using these two,

You’ll spark tons of emotions from your readers.
This is because when you relate to someone’s dreams and
fears clearly,
And without being presumptuous,
They’ll trust you so much that their only option is to search
desperately for your solution.
And the last box you have to check when creating intrigue is…

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 Reward Your Readers

Every loop in copywriting is made out of two main elements:

BUILDING CONTEXT

This is like painting the scene.

Think of it like the beginning of the lead,

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Or explaining why a method is wrong,

Or relating to the reader.

You simply create the setting that will give sense and

power to the…

PAYOFFS

These are the moments in your copy when you:

Tell people WIIFM

Provide them with the solution

Or give them value in any other form.

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But even though you create intrigue while building context,

What your readers are actually seeking are the payoffs.

Because it’s the reward that makes them come back for

more emails.

Which is why every time you make your reader so curious that

he can’t sleep at night,

You have to provide him with the solution in the end.

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