CAPTION

STARTER

KIT

7 IDEAS TO GET YOUR

CAPTION CREATIVITY INTO

ACTION

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We are so excited to have you here working on your growth with us at Bish School and

getting your captions into gear can be a real pain point for many, so let us give you a

hand to get you thinking.

All great captions begin with a killer headline and here is the jumpstart you need to

get your creativity flowing. The Instagram Algorithm loves when your audience click

“Read More” on your captions and the more people click to read your content the

more people Instagram will show that content to. But you are probably asking how to I

create enough curiosity to compel my audience to click that trigger?

As we said above it all starts with your headline and giving your audience a

reason to want to read on – it needs to be interesting but simple enough to digest

in the first few seconds of reading the post and here are some of our favourite

formulas to get those creative thoughts flowing....

Rylee and Rhi XO

E N T R E P R E N E U R S E D U C A T O R S G R O W T H H A C K E R S

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Here’s What You Don’t Know About XXXX That Could
XXXX

Here’s What You Don’t Know About Copywriting

That Could Break Your Business.

Here’s What You Don’t Know About Business That

Could Damage Your Life.

This is the headline where you lead with education – everyone likes to
learn something they didn’t know and with this headline you can create
exactly that.

The Secret of XXXX

The Secret of Creating Content that Changes the

Game

This can be a great way to share expert knowledge in your niche and
this can also be a way to share a great story from your own
experiences/stories.

We Need to Talk About XXXX. It’s a XXXX.

We Need to Talk About Your Content. It’s a Deal

Breaker.

We Need to Talk About Your Diet. It’s Hurting

Your Goals.

This formula is a super popular one – it can create curiosity and have
your reader feeling inspired and curious which will lead them to click
that read more button. Be careful not to give away too much in this
headline type as you need to give the reader a reason to want to read
on rather than make them feel like the headline told them all they need
to know.

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The X Best Ways to Get XXXX Without XXXX

The 5 Best Ways to Organised Without Burning Out

My Top 3 Best Ways to Get Customers Without

Begging for Them

This is a simple formula lures your reader out of their desire to have
something they really want with a simple solution. This kind of headline
really works on you needing to deliver value in your caption otherwise
headlines like this can make a reader feel used, this is the type of
headline where you need to give them something simple and
actionable but this is also a great headline to build rapport with the
reader and if they like what they read you can be sure they will return
to your next content for the value you have provided.

The Extraordinarily Easy Way To [Accomplish

Something]

The Extraordinarily Easy Way To Automate Your

Content

The Extraordinarily Easy Way To Make 6 Figures in

12 Months.

Everyone likes to feel accomplished and using education and

inspiration to drive a headline is a great way to get more eyes on your
message. Show people how to achieve something that they might be
striving for and people will listen. So take a moment to think of
something your niche is trying to achieve and now show them how to
do it in the simplest way, this is another great example of providing
great value to have your readers return to your content again and
again.

How to Survive Your First XXXX

How to Survive Your First Year in Business

People love a good roadmap and people love to be assured that they
aren’t alone. This headline is a way to create comfort and make your
audience feel safe in your zone. If they can relate to what you have
been through they will seek the advice from you as it becomes
relatable.

The Surprise Headline

Trigger Warning - You Don't Want to Read This

Take your reader off guard by having something unexpected in the

headline.

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 Thank
you
Here is to building an empire together. If you loved this book be

sure to share your takeaways with us on Instagram @bishschool

Rylee & Rhi XO

ENTREPRENEURS EDUCATORS GROWTH HACKERS

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