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SUMMER INTERNSHIP
REPORT ON
“SKILL ASSESSMENT OF PRODUCT MANAGERS FOR TATA
COMMUNICATIONS LTD.”
SUBMITTED IN THE PARTIAL FULFILLMENT

FOR THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
MAHARSHI DAYANAND UNIVERSITY
(ROHTAK)
SUPERVISOR: SUBMITTED BY:

Ms. Aditi Gaurav Singh
Assistant Professor. BBA 5thsemester
Department of Management. Roll No. 218027
ST. ANDREWS INSTITUTE OF TECHNOLOGY &

MANAGEMENT, GURGAON
MAHARSHI DAYANAND UNIVERSITY
SESSION (2023-2025)
1
ST. ANDREWS INSTITUTE OF TECHNOLOGY & MANAGEMENT
GURGAON JUNE – 7th AUGUST 2023
BONAFIDE CERTIFICATE
This is to certify that the project entitled Skill Assessment of Team Managers
for Tata Communications is the Bonafide record of project work done by
(Name of the student) of MBA during the 1st year.
Signature of the H.O.D. Signature of PROJECT GUIDE
Submitted for the Project Viva-Voce examination held on .
2
DECLARATION
I affirm that the project work titled HR Recruiter being submitted in partial
fulfillment for the award of the degree of MBA is the original work carried out
by me. It has not formed the part of any other project work submitted for award
of any degree or diploma, either in this or any other University.
Signature of the Candidate

Gaurav Singh
I certify that the declaration made above by the candidate is true.
Signature of the Guide
Prof. Aditi
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ACKNOWLEDGEMENT
I would like to express my gratitude to my mentor _Prof. Aditi_ and our

Director Tamara Hasan Abed for giving me this wonderful opportunity of
making a report on a topic Skill Assessment of HR Recruiter of Honda
Product & Services from my summer. It was such an immense pleasure to be
able to work on this report as it helped me learn a lot of new things.
I would also like to thank _Tanvir Hossain for seeing the potential in me and
giving me the opportunity to work with Aarong a Social Enterpris. This
internship taught me a lot and all thanks to my mentors that helped me through
thick and thin through my internship journey. The internship for me could be a
success because of the guidance, support, and appreciation that I received from
the entire team of Learning & Development at each and every step of the
journey.
I am also thankful to my parents and friends for their moral support during my
research period.
Name:
Gaurav Singh
4
-
August 09, 2023
Gaurav Singh ,
New Delhi
Subject:Letter of Offer
Dear Gaurav ,
With reference to your application and subsequent discussions wit h us,we have pleasure in offering
you the position of Lead Consultant in Headstrong Services India Pvt. Ltd. On the date of your
j oining,you
are required to get in touch with the People Development function.
The details governing your service, compensation and service conditions are outlined below:
1) Probation and Confirmation:
You will be on probation for a period of three months from the date of your joining. This probation
period of 3 months may be extended based on your performance during this period. Upon satisfactory
completion of your probation, you shall be confirmed in the regular cadre of the company. During this
period the company will also obtain a reference check from your previous employer (s) and receipt of
a satisfactory feedback would be necessary prior to your confirmation in service. Your services will be
deemed as confirmed unless intimated otherwise before the expiry of the probationary period. In either
case the terms contained herein shall remain valid and binding.
2) Compensation
You will be paid the remuneration as per enclosed annexure.
3) Retirement:
On attaining the age of 58 years, you will be superannuated from the services of the company.
4) Cessation of Employment:
a) During the period of probation, your services can be terminated by giving one-month notice on
either side.
b) After confirmation, your services are liable to be terminated by giving three month's notice on either side.
c) Your services can be terminated on grounds of indiscipline, misconduct, misappropriation,
malpractice, parting of vital business information or informat ion of confidential nature to a third party
without proper authorization.
d) Your services can also be terminated for continued abse nce f rom duty w ithout information and
authorization beyond eight working days or continued ill healt h resulting in your absence from work for
a period exceeding three months.
5
Gaurav Singh
5) Transfer I Deputation:
Your services are liable to be transferred or deputed , tempora rily or permanently , to any of the units or
branches of the company including affiliates, associates and group companies in India or abroad at the
6
discretion of the management. In the event of your t ransfer I deputat ion, the rules relating to transfer
I deputation will be applicable to you.
6) Confidentiality:
a) During the course of your employment with us, you will have access to certain vital information
(written, oral or otherwise ), whose conf identiality shall be governed by a separately executed
Confident ial Information and Inventions Agreement between us and you. In the event that such an
agreement is not executed,the following shall apply:
Business Information-P ropriety information, prof it margins, business plans, strategies , know-how,
copyrights, software,computer code or files, patents and policies.
Customer and/or Third Party-related Information-details of contacts with custome rs, custome r lists,
prospective customers, markets or other specialized information including all information relating to t
hird party(s)-which is now or at any time hereinafter in the possession of the customer and to which
you shall have access. Such information shall include, without limitation, all data, know-how, formulae,
processes, designs, photographs , drawings, specifications, software programs, and samples and any
other material belonging to a third party and all such information that is otherwise conf idential for a
third party and is prohibited for use by any other person or persons other than the third party.
Product I Services Information-information or data relating to the creation, development ,

implementation and marketing of any Company product or service or business operation; proposed
products/services and their costs.
EmployeeInformation- the identity of employees,their expertise and salaries.
You will also be trained on various aspects of the j ob that you w ill be required to execute ,
including on-the-job training at the custome rs' premises,as and when required.
It is express ly understood that you shall not divulge or part with any suc h confidential information
or documents to anyone other than those dealing with such matters in the company , nor will you
reveal it or part with these,to anyone even after your leaving the services of the company.
You undertake and confirm that you shall at all times, preserve complete confidentiality in relation to
any and/ or all information, referred hereinabove, acquired by you. You furtther undertake that you shall
not use such confidential information for personal gains or put them to your personal use. You shall
maintain in strict confidence the Confidential Information and shall not publish or disclose either directly
or indirectly; nor in any way permit or suffer the disclosure of the existence, source, content or
substance of the Confidential Information; to any person whosoever , both during and after your
current employment with the company.
Gaurav Singh
You hereby, indemnify and agree to keep indemnified the company, its employees, servants
and/or agents against all claims,actions, losses, damages,costs and expenses which may be
brought against or incurred or suffered by the company its employees, servants and/or
agents in connection w ith the Confidential Information if the same are directly or indirectly
attributable to your actions, omissions, neglect or fault or any person acquiring such
confidentialinformation from you.
You furt her understand that in the event of your breaching this Confidentiality Undertaking,
the company shall be free to initiate and take such appropriate steps,as it may be advised, at
your costs and expenses.
b) Except upon the prior written consent of the company , throughout the period you are
employed by the company ,you agree that you will not (i) take up any other employmentt; or 2
(ii) engage, directly or indirectly, in any other business, comme rcial, or professional activity
(whether or not pursued for pecuniary advantage) that is or may be competitive with the
company, that might create a conflict of interest with the company ,or that otherwise might
interfere with the business of the company. So that the company may be
3
aware of the extent of any other demands upon your time and attention, you shall disclose in confidence
to the company the nature and scope of any other business activity in which you are or become
engaged while employed by the company.
c) You agree that while an employee of the company and for a period of twelve (12) months (i) after
termination of employment eit her voluntarily or involuntarily, or (ii) f rom the date of entry by a court
of competent jurisdiction of a finaljudgment enforcing these restrictions, whichever is later , you will
not directly or indirectly (A) induce or seek to induce any employee to leave their employment with
the company or (8) in any way aid any third party to recruit any employee of the company.
7) Leaves:
Headstrong provides for paid vacation days as "Earned Leave" (Els), intended to give employee
complete rest from official routine and work. A ll employees who will be entitled for 15 days of earned
leaves for the first year and 20 earned leaves from the second year of employment for every completed
year of service.
8) General:
a) You will abide by the rules and regulations of the company which are in existence at the time of
your joining the organization or framed from time to time. You will also abide by allthe statutes of the
country. You will not provide any wrong or false information to the company and thereby derive any
financial or other benefits or advantages for yourself.
b) On your taking up employment with us, you will have to produce the necessary certificates in original
in support of your qualif ication, experience and age for the purpose of ver ification in addition to
two passport-size photographs.
..
Gaurav Singh M M
Please sign the duplicate copy of this letter as a token of your having read, understood and accepted the above
offer.
Welcome to the Headstrong family and I look forward to a long, fruitful, happy and exciting association with you.
With warm regards,
Ramit Tyagi
Assistant Vice President - HR CMITS 2
Ihave read and clearly understood all the terms and conditions of employment; including Clause 6,
relating to confidentiality. Iagree to abide by them and propose to join on or before November 16, 2021.
Signed: Location: New Delhi
Name: Gaurav Singh. Date:
2
It is with a sense of gratitude; I acknowledge the efforts of entire hosts a well-
wisher who have in some way or other contributed in their own special ways
to the success & completion of this summer internship project “Market
Strategies of Honda Product & Services”. I completed my training during
the summer session from 1th of June to 1st of July, 2019.
It has been an enriching experience for me to undergo my summer internship

training at HONDA Pvt. Ltd. which would not have been possible without the
goodwill and support of people around. First of all, I express my sage sense of
gratitude & indebtedness to my immediate supervisor Mr. Ravi Sharma,
Senior Manager and Prof. Bhavna Sharma, Galgotias University from the
bottom of my heart, for their immense support and faith.
I would like to thank Mr. Ravi Sharma, who in spite of busy schedule has co-
operated with me continuously and indeed his valuable contribution &
guidance have been certainly indispensable for my project work
I would also like to take the opportunity to thank & express my deep sense of
gratitude to my mentor Prof. Bhavna Sharma, for providing her valuable
guidance at all stages of the study, advice, constructive suggestions, positive
& supportive attitude & continuous encouragement, without which it would
have not been possible to complete the project.
I hope that I can build upon the experience & knowledge that I have gained &
make valuable contribution towards this industry in coming future.
TABLE OF CONTEN
3|Page
4|Page
S.NO PARTICULARS PAGE NO.
1. EXECUTIVE SUMMARY 5
2. HISTORY 6 -10
3. MISSION & VISSION STATEMENT 11-13
3. COMPANY OVERVIEW 14
4. COMPANY MAIN BUSINESS 15-17
5. HONDA PHILOSOPHY 18-19
6. WEEKLY SCHEDULE 20
7. SCHEDULE 1 21-28
8. SCHEDULE 2 29-32
9. SCHEDULE 3 33-34
10. SCHEDULE 4 35-38
11. QUESTIONAIRE 39-41
12. EXPERIENCE 42
13. LEARNING OUTCOME 43
14. CONCLUSION 44
15. BIBLIOGRAPHY 45
EXECUTIVE SUMMARY
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As a part of B.COM(HONORS) I have done my training at the dealership of HONDA
MOTORCYCLES & SCOOTERS INDIA PVT. LTD. Named as PARKASH
AUTOMOBILES.
Automobile Industry has grown up very fast all over the world with the rapid change
in Science & Technology. They had become the necessity of today’s people. In India
only there are around 5-10 Manufacturers of two wheelers. There is very stiff
competition prevailing in the market nowadays and it is very difficult for companies
to survive in the market.
Honda is the world’s largest producer of two wheelers. It provides the quality product
at very competitive price. It has the wide range of products all over the world. In India
they separately started their business in 2001. They had only five products in the
market till now & all of them are doing great business in India. Recently they had
launched the new sporty look HONDA UNICORN and HONDA SHINE with many
new innovations. In terms of quality and efficiency what I had noticed in these 2 years is
that Honda’s product is much better than those of other companies’ product. They are been
developed by the company by doing an extensive research of the Indian roads, understanding
customers need and desires, and providing comfort while riding.
I had been working on this project from last one months. This project explains our
daily routine work and the overall system which we follow to attend the customers.
The main aim of project is to highlight the sales procedure and the customer’s views
on our efforts. The study includes the brief explanation of products and then
customers feedback form which is been filled by some of my customers.
This project aims to provide the whole information about the features & benefits of
Honda’s product as well as the feeling of joy of affiliation –a positive feeling resulting
from a relation with Honda. Honda work on the policy of “FABE” which means
Features, Advantage, Benefits & Evidence.
HISTOY OF THE COMPANY
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INTRODUCTION:
We must lead men to the particulars themselves, and their series and order, while men
on their side must force themselves for a while to lay their notions by and familiarize
themselves with facts.
Francis Bacon: -
Any change in any of the factors, independent of the way in which it is brought about,
will by the aggregate weight of the cumulative effect running back and forth between
them all start the whole system moving with a speed depending upon the original push
and the function of causal inter relation with the system.
Gunnar Myrdal: -
For every training strategy, no matter which, the proper focus from the very outset is
one or more people –on the job in the organization – this whole amalgam. Wherever
the focus moves during the training process, the starting point becomes the focus
again at the end, hopefully with a difference. The difference lies in what people have
learned that they will now apply. That difference, in terms of more effective behavior,
is the measure of the efficacy of training. It is essential to insist on this starting point
and this measure. Much as we may wish to reject the complexities involved, nothing
less will do.
An organization can have the greatest business model and the best systems, but if the
people cannot handle the growth, it’s doomed. If the organization is not investing in
training, then it should think about all the organizations that are being admired models
for doing the business right. They do business right because they have got not only
good training programmers, but training is a part of their culture. Thus, if the
organization wants to breathe some life into its operation, then it should start by
investing in its people by training and developing them.
6|Page
The new competitive standards such as variety of products demanded by consumers,
customization of products and services, affordability of convenience by consumers
and sorter product cycle times affect organizational structures, requiring a move away
from top down systems towards more flexible networks and work teams. Technical
changes result in new work processes and procedures. These require constant updating
of employer specific technical knowledge.
In a world of rapid change, obsolescence is an interminable danger. As technology
replaces more of the hands-on work, more employees will be dedicated to service
functions where they spend more time face to face with employees and customers.
In October 1946, Koichiro Honda established the Honda Technical Research Institute
in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two
years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first
storefront in Los Angeles with six industrious employees.
THE EARLY YEARS
Koichiro Honda got his first job at a Tokyo auto repair shop in 1922 after only eight
years of schooling. As a 15-year-old boy from a small town, he was glad to see as
many as 10 cars on a busy day. He was hired as a Mechanic Assistant. But his job
turned out to be a "baby-sitter “for the owner's young children. Honda had dreams of
7|Page
being an expert auto mechanic, and he never got that chance. Being frustrated, he
packed his bags, quit his job, and left the big city. When the shop needed help 6
months later, they call Honda back to assist with auto repair, finally he got the
opportunity he was looking for. Then an earthquake flattens Tokyo, sending all the
repair shop mechanics back home, except for Honda and a senior mechanic. This
proves to an excellent opportunity to receive a thorough one to one training. To
Honda's fortune, the owner of auto repair shop loves
8|Page
The new competitive standards such as variety of products demanded by consumers,
customization of products and services, affordability of convenience by consumers
and sorter product cycle times affect organizational structures, requiring a move away
from top down systems towards more flexible networks and work teams. Technical
changes result in new work processes and procedures. These require constant updating
of employer specific technical knowledge.
In a world of rapid change, obsolescence is an interminable danger. As technology
replaces more of the hands-on work, more employees will be dedicated to service
functions where they spend more time face to face with employees and customers.
In October 1946, Koichiro Honda established the Honda Technical Research Institute
in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two
years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first
storefront in Los Angeles with six industrious employees.
THE EARLY YEARS
Koichiro Honda got his first job at a Tokyo auto repair shop in 1922 after only eight
years of schooling. As a 15-year-old boy from a small town, he was glad to see as
many as 10 cars on a busy day. He was hired as a Mechanic Assistant. But his job
turned out to be a "baby-sitter “for the owner's young children. Honda had dreams of
7|Page
being an expert auto mechanic, and he never got that chance. Being frustrated, he
packed his bags, quit his job, and left the big city. When the shop needed help 6
months later, they call Honda back to assist with auto repair, finally he got the
opportunity he was looking for. Then an earthquake flattens Tokyo, sending all the
repair shop mechanics back home, except for Honda and a senior mechanic. This
proves to an excellent opportunity to receive a thorough one to one training. To
Honda's fortune, the owner of auto repair shop loves
8|Page
auto racing, and encourage Honda to used his free time to a night to build race cars.
So, he did, using an old 8.0-liter V8 fighter airplane engine to power his car. The car
had a maximum 100hp @ 1,400 rpm and wooden spoke wheels.
Honda would continue to experiment with various designs and concepts. He would
test these ideas every chance he had at the local racetrack. These includes titling the
engine for better weight distribution in oval tracks, supercharging, heat conducting
metals to dissipate heat from the engine, and was the first to add an auxiliary radiator
to improve cooling. The result was an engine that did not blow up in a race.
Remember this was still the 1920s. In Honda's first race in Japan on July 1936, he led
with an incredible speed of 75mph only to tangle with another car near final lap and
crashed. Honda was thrown from the car, his face crushed, left shoulder dislocated,
and both wrists broken.
Although Honda did not win, he was given a trophy for setting the average speed
record (75mph) in Japan. A record not broke until 10 years after World War II.
8|Page
OBJECTIVE OF THE STUDY
Every study is related with some aim or the objective with it. Because no study is
complete without having the definite objectives. My aim and objectives of this project
are summed up as follows:
1) To study the products of Honda.
 To know about their features.
 To know about their benefits & advantages.
 To provide information to all about the products of Honda.
2) To upgrade the practical knowledge.
 By knowing about the management of Honda.
 By dealing with customers I had improved my communication skills
which in turn helps me in increasing my confidence level.
3) To understand the needs & requirements of the customer.
4) To observe the people’s mind in order to serve them better.
5) To build up a courteous and healthy relationship with our colleagues, customers
and management.
Thus, these are the following objectives, which can be stated under the described
project.
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HISTORICAL BACKGROUND OF THE COMPANY
Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned
Indian subsidiary of Hero Motor Company, Limited, Japan. Founded in 1999, it was
the fourth Honda automotive venture in India, after Kinetic Honda Motor Ltd (1984-
1998), Hero Honda (1984-2011) and Honda Siel Cars India (1995-2012). HMSI was
established in 1999 at Manesar, District Gurgaon, Haryana.
Currently HMSI has four manufacturing locations at Manesar in Haryana, Tapukara in

Rajasthan, Narsapura, Kolar in Karnataka and Vithalpur, NW of Ahmedabad.
Exclusive plant in Gujarat. Its facility in Narsapura is the largest amongst its four
locations and has a capacity of 6,600 vehicles per day. Honda India sales skyrocketed
up to 4.28 million motorcycles and scooters backed by scooterization of India via
bestselling scooter Activa over 350,000 scooter sales in September 2017. Honda
scooter Activa sales record expected 3.5million scooters in 2017/18.
Honda motorcycle & scooter started independent operation since 2010s after
separation from Hero Honda motors J/V since 1984. 6million production capacity
establishment within 7 years record in India, Top world motorcycle market.
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MISSION &VISION STATEMENT
Strategic Vision
Society will be better, in part, due to Honda's philanthropy and community leadership.
Mission:
To enrich the social, economic and educational well-being of communities and society.
Goals:
 Recognize and respond to the needs of society

 Seek the understanding, agreement, commitment and involvement of
associates
 Invest the appropriate level of resources
 Maximize the level of potential benefit
 Support Honda's business plan
Honda, the brand name synonymous with two-wheelers in India, is a multi-unit, multi-
product, geographically diversified, Group of Companies - the reflection of the steely
ambition and indomitable grit of the Munjal Family.
Honda began its journey around five decades ago. Munjal Brothers, the founders of the
Honda Group, started out in 1956 in business of bicycle components, and then complete
motorcycles.
Like every success story, Hero's saga contains an element of spirit and enterprise; of
achievement through grit and determination, coupled with vision and meticulous planning.
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GROUP VISION
"We, at the Honda Group are continuously striving for synergy between technology,
systems and human resources to provide products and services that meet the quality,
performance, and price aspirations of the customers. While doing so, we maintain the
highest standards of ethics and societal responsibilities, constantly innovate products
and processes, and develop teams that keeps the momentum going to take the group to
excellence in everything we do."
"At Honda Motors, we are committed to give our best and achieve the highest standards
in Performance, Quality, Systems, Care and Relationships. And then we want to beat
these standards and Go Further... because Anything that can be done, can be done
better."
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CORPORATE VALUES:
 Focus on Result oriented Process
 Accept, Learn & Improve from Failures
 "SQDC", our way of decision making
 Organization growth to inspire all associated individuals
ACHIEVEMENTS:
 Honda group ranks among the top Business Houses comprising of 18 companies,
with an estimated turnover of US $3.47 billion.
 Honda ltd Motors was ranked 3rd amongst the top Indian companies Review 2000
–Asia’s leading company award by Far Eastern Economic Review.
 Honda Ltd. Is a Guinness Book Record holder since 2017 as the world’s largest
manufacturer of motorcycles?
 Honda Motors Ltd was awarded the highest automobile exporter in the year
2015-16 and 2017-18.
 Honda Motors is certified by ISO 9001:2018 in the year 2019.
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COMPANY OVERVIEW
ALL THE DATA WHICH ARE MENTONED BELOW ARE FINANCIAL YEAR
OF 2018-2019.
COMPANY NAME HONDA MOTOR PVT.LTD.
HEAD OFFICE 2-1-1, MINAMI- AOYAMA, MINATO-
KU, TOKYO 107-8556, JAPAN.
ESTABLISHED SEPTEMBER 1948
PRESIDENT & CEO MINORU KATO
CAPITAL 15361.1 BILLION YEN
NO OF ASSOCIATES 215638 PEOPLE
HONDA GROUP COMPANIES 440 COMPANIES
CONSOLIDATED OPERATING PROFIT 833.5 BILLION YEN
STATUS OF SHARES 1811428430 SHARES
STATUS OF SHARE HOLDER 194170 PEOPLE
WORLD WIDE UNIT SALE 31.04 MILLION UNIT
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COMPANY MAIN BUSINESS
MOTOR CYCLE
Yearning to Give Everyone Freedom in Mobility

From commuter models loved all over the world, to fun-to-ride dynamic sports
models, Honda manufactures a wide range of motorcycles that provide the
convenience and pleasure of riding to customers worldwide.
In October 2017, the Super Cub, the world’s most loved, ultra-long-selling commuter
model, reached an accumulated production of 100 million units. In 2018, Honda
released several unique models, including a completely revamped Gold Wing Tour
flagship tourer, and a new generation CB series, the CB1000R, CB250R and CB125R.
Honda leads the motorcycle market, continuing to pursue even more joy of mobility.
AUTOMOBILES
Making World-class Cars with Our Own Hands

Manufactured at a specialized factory in North America, the NSX showcases Honda’s
cutting-edge technologies, and is assembled only by the most experienced associates.
Its premium performance and quality are realized through 34 years of manufacturing
in North America, and Honda’s passion to “bring the joy of driving to this modern
era.”
To satisfy customers worldwide, Honda boasts a full range of cars, from the best-
selling Civic and HR-V / Vezel global models, to the Ridgeline pickup truck for North
America, and the N-BOX mini-vehicle for the Japanese-specific category. Acura,
Honda’s luxury brand in North America, China and other regions, produces high-
quality cars in line with its brand slogan “precision crafted performance.”
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POWER PRODUCTS
Aiming to Enrich People’s Lives with Technology

Honda delivers to customers in over 150 countries and regions, over 6 million power
products annually, spanning its general-purpose engines, and products powered by
them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard
engines. Honda is also developing and producing electrified products useful in many
facets of life, delivering new value such as the Miimo robotic lawnmower, and the
LiB-AID E500 new era portable power source. Honda also lease-sells to businesses
the Honda Walking Assist Device, an assistive device for use in the training of
walking based on the theory of human walking amassed through Honda’s robotics
research.
Honda will continue to provide customers around the world with power products that
are familiar and useful, spreading the “joy of usefulness” by maximizing and pursuing
the possibilities of its engine and electrification technologies.
AIRCRAFT & JET ENGINE
Taking the "Joy of Mobility Freedom" to the Skies

In late 2015, Honda introduced to the world the HondaJet, a new form of personal
mobility. Honda’s unique technologies such as over-the-wing mounted engines, realize
a superior mobility experience in the skies. Building on its popularity in North
America, Latin America, Europe and South East Asia, Honda Jet began accepting
orders in China and India by March 2018.
Honda is jointly developing the HF120 turbofan aircraft engine with General Electric,
a world-leading provider of jet and turboprop engines. Honda Aero, Inc., Honda’s
aircraft engine subsidiary manufactures the HF120 engines, which are retailed through
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GE Honda Aero Engines, LLC, a joint venture between GE and Honda. The
lightweight, compact, high-efficiency and high-thrust HF120’s superior performance
not only powers the Honda Jet, but will be delivered to other aircraft manufacturers.
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COMPANY MAIN BUSINESS
MOTOR CYCLE
Yearning to Give Everyone Freedom in Mobility

From commuter models loved all over the world, to fun-to-ride dynamic sports
models, Honda manufactures a wide range of motorcycles that provide the
convenience and pleasure of riding to customers worldwide.
In October 2017, the Super Cub, the world’s most loved, ultra-long-selling commuter
model, reached an accumulated production of 100 million units. In 2018, Honda
released several unique models, including a completely revamped Gold Wing Tour
flagship tourer, and a new generation CB series, the CB1000R, CB250R and CB125R.
Honda leads the motorcycle market, continuing to pursue even more joy of mobility.
AUTOMOBILES
Making World-class Cars with Our Own Hands

Manufactured at a specialized factory in North America, the NSX showcases Honda’s
cutting-edge technologies, and is assembled only by the most experienced associates.
Its premium performance and quality are realized through 34 years of manufacturing
in North America, and Honda’s passion to “bring the joy of driving to this modern
era.”
To satisfy customers worldwide, Honda boasts a full range of cars, from the best-
selling Civic and HR-V / Vezel global models, to the Ridgeline pickup truck for North
America, and the N-BOX mini-vehicle for the Japanese-specific category. Acura,
Honda’s luxury brand in North America, China and other regions, produces high-
quality cars in line with its brand slogan “precision crafted performance.”
16 | P a g e
POWER PRODUCTS
Aiming to Enrich People’s Lives with Technology

Honda delivers to customers in over 150 countries and regions, over 6 million power
products annually, spanning its general-purpose engines, and products powered by
them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard
engines. Honda is also developing and producing electrified products useful in many
facets of life, delivering new value such as the Miimo robotic lawnmower, and the
LiB-AID E500 new era portable power source. Honda also lease-sells to businesses
the Honda Walking Assist Device, an assistive device for use in the training of
walking based on the theory of human walking amassed through Honda’s robotics
research.
Honda will continue to provide customers around the world with power products that
are familiar and useful, spreading the “joy of usefulness” by maximizing and pursuing
the possibilities of its engine and electrification technologies.
AIRCRAFT & JET ENGINE
Taking the "Joy of Mobility Freedom" to the Skies

In late 2015, Honda introduced to the world the HondaJet, a new form of personal
mobility. Honda’s unique technologies such as over-the-wing mounted engines, realize
a superior mobility experience in the skies. Building on its popularity in North
America, Latin America, Europe and South East Asia, Honda Jet began accepting
orders in China and India by March 2018.
Honda is jointly developing the HF120 turbofan aircraft engine with General Electric,
a world-leading provider of jet and turboprop engines. Honda Aero, Inc., Honda’s
aircraft engine subsidiary manufactures the HF120 engines, which are retailed through
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GE Honda Aero Engines, LLC, a joint venture between GE and Honda. The
lightweight, compact, high-efficiency and high-thrust HF120’s superior performance
not only powers the Honda Jet, but will be delivered to other aircraft manufacturers.
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HONDA PHILOSOPHY
Basic Principles
Respect for the Individual.
The Three Joys (the joy of buying, the joy of selling, the joy of creating).
Company Principle
Maintaining a global viewpoint, we are dedicated to supplying products of the
highest quality yet at a reasonable price for worldwide customer satisfaction.
Management Policies
Proceed always with ambition and youthfulness; Respect sound theory, develop
fresh ideas, and make the most effective use of time; Enjoy your work, and
encourage open communication; Strive constantly for a harmonious flow of work;
Be ever mindful of the value of research and endeavor.
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At Honda, dreams are what drive us. We got our start with an auxiliary engine-
equipped bicycle in 1948, and have continued to deliver innovative products that
contribute to the mobility of individuals and the well-being of society. We respect
people and value their individual differences, and this has led to a free, vital corporate
culture that encourages creativity. Today, Honda develops and produces its own
original products and technologies for a diverse range of markets, from small power
product engines to scooters and sports cars.
As a manufacturer of mobility products, we also consider it our responsibility to create
cars that are safer not only for occupants, but for pedestrians as well. We are
committed to promoting safer driving and to making mobility safer for everyone.
 Vehicles are not available in all colors some times which affects the sales of the
company.
 Booking period for vehicles makes people to wait for 2-3 weeks for the vehicle.
 As there are new companies entering into market with more advancement in
Technology, Company has to come up with the environment.
 Time taken for delivery of products sometimes makes them irritate and they
develop a wrong impression about the company in their minds.
 Lastly, time was the main constraint of the study.
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WEEKLY SCHEDULE:
I got an opportunity as an intern in “PARKASH AUTOMOBILES”. Under the guidance
of “Mr. Ravi Sharma”. The tenure of my internship in “Honda Motorcycle & Scooters
India Pvt. Ltd.” was of four weeks. The internship program had a separate set of activity
designed for each week. The project has 4 schedules in total which define the activities
that were assigned and performed by me during my summer internship which are as
follows:
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SCHEDULE 1
The Schedule 1 of my internship was from 1st June to 7th June. During 1st week of my
schedule in general I was brief about the showroom and different aspects of it. I was
also brief about the working hours, lunch time.
In addition to this specially, I was brief about the different products that are being
displayed and sold by the showroom.
PRODUCT
HONDA ACTIVA
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Honda Activa is the first scooter model of HMSI for the Indian market. It has
revitalized the Indian scooter market after its launch in the year 2001.
By design, the Activa let's anybody in the family get their hands on it. To make riding
fun, we removed the gears and retained only those controls which can be safely left to
your reflexes. Like the accelerator and the brakes in a lightweight body. So now,
mothers can enjoy an easy ride while fathers will appreciate its sturdy build.
In fact, an Activa has something in it for everyone. We’ve got two new color graphic
stickers, a flamboyant one for the young rider who adheres to style. And for the
mature rider we have got a soberer looking sticker, a reflection of their personality.
You’ll never see ease, technology and style come together in such a smooth way, as in
the Honda Activa. In the automatic scooters Activa is the most selling scooter in
Indian market and captures more than 60% market share.
FEATURES:
 Flush surface
 Multi-reflector light
 Low seat with high ground clearance
 Riding position
 Low noise with 4 cycle engines
 Metal Body
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HONDA ETERNO
HONDA ETERNO — has been derived from the word Eternal. It truly depicts the key
strength of HONDA ETERNO, that with its reliable technology & superior parts, it
keeps going on & on & on, in the harshest road of all life.
HONDA ETERNO is the first geared scooter being manufactured by Honda. It is all
set to redefine existing standards with its looks and new riding experience. And to top
it all, an unbelievable mileage & performance standard that you can only expect from
Honda.
The HONDA ETERNO has won three awards:
 Best Scooter of the Year 2015, from B.S. Motoring

 Best Scooter of the Year 2016, from ICICI Bank and Overdrive Award
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 Most Trouble-Free Scooter of the Year 2017, from Metric Consultancy
The HONDA ETERNO is a tough & sleek 4-stroke 150cc machine, crafted with the
best of Honda’s worldwide technology. Each part, right from the engine to the body
frame is designed to withstand the rough and tough conditions. Be it in the streets or on
the highway, HONDA ETERNO is no ordinary scooter; it comes as a big surprise.
The Honda Eterna is everything you've ever asked for and more from a scooter. Gone
are the days when a scooter couldn't carry much load. Gone are the days when you
couldn’t get good mileage and power together. Gone are the days when a scooter
wasn't stylish and comfortable. The Honda Eterna revolutionizes the concept of
scooters. After a thorough market research of what features people really want from
their scooters, we came up with a vehicle that will make all your wishes come true.
Now onwards, riding a scooter will feel like a luxury.
FEATURES
 Great Mileage
 Maximum Riding Comfort
 Extra Loading Capacity
 Easier Maintenance
 Styling
 Environment Friendliness
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HONDA DIO
DIO – India’s first moto scooter is named after the son of Venus ‘Dyonisiac’, also
known as Cupid, the God of Love. DIO is set to add passion and excitement with its
stunning looks and performance, by incorporating the latest world trends that make it a
scooter that is much ahead of its time.
The body tapers into the taillight and yet continues to draw attention One look at DIO
will tell you it’s more an accessory than a mere convenience. As India’s first moto
scooter, it blends the looks of a motorcycle with the comfort of a scooter. DIO heralds
the dawn of two–wheeler fashion. And if looks are anything to fall for, this is a treat.
The body–mounted headlamp and sleek indicators leap right off the front. Ample
legroom.
The DIO is complete in itself. Cutting edge technology and style have been brought
together in such a way as to make it an engineering marvel. So, you can ride assured
that a bike doesn’t get or look any better. Of course, this qualifies us to have the last
word on style. If there ever existed an attention magnet, this is it.
FEATURES
 Good Body Tapper

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
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HONDA SHINE
A masterful blend of form and function, the new Honda Shine brings together the best
of all that is sought in a motorcycle into one awe inspiring piece of automotive
technology.
Equipped with a host of advanced technologies like Multi Mapping CDI, Tumble Flow
Combustion Chamber, Long Intake Pipe and Connecting Tube, CV Carburetor, 2 Way
Air Jacket and Pulse Exhaust System, the newly developed 125 cc 'Optimax' engine
delivers class leading 10.3 BHP which enables Honda Shine to deliver the best balance
of pickup and mileage.
Designed to ensure superior ride quality and ease of handling through revolutionary Ergo Tec
design, which is based on Human engineering Honda Shine will set new benchmarks in the
Indian 125cc motorcycle segment.
Honda Shine completes a 0 – 60kmph run in just 5.3 secs and returns a cases leading mode.
Honda Shine has been endowed with new modern intelligent style appeal, which possesses a
balance of decent looks with tough & macho appeal and an image of sporty looks with
international taste that lends the HONDA SHINE a Decent and stylish look.
FEATURES:
 125 Optimax Engine
 Style
 Mileage
 Riding Comfort
 Braking
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HONDA DREAM YOGA
Honda has launched the Dream Yuga with CBS (Combined Braking System), priced at
Rs 54,807 (ex-showroom, Delhi). That's a premium of Rs 560 over the non-CBS
variant. Apart from this, the bike remains unchanged. It gets sporty graphics, body-
coloured rear-view mirrors, rolling resistance tyres and a new colour scheme - black
with Sunset brown. In terms of design, the Dream Yuga is virtually identical to its elder
sibling, the Honda Shine. It features a no-nonsense design with a basic headlight, clear
lens indicators, angular tail light, body-coloured grab rail, and an analogue instrument
console featuring two round pods.
There are no changes on the mechanical front and the 2018 Dream Yuga continues to
draw power from a 109.19cc, 4-stroke, air-cooled, BSIV-compliant engine that churns
out max power of 8.40PS @ 7500rpm and a peak torque of 8.63Nm @ 5500rpm, mated
to a 4-speed gearbox. The latest Dream Yuga is said to be more fuel-efficient owing to
the Honda Eco Technology (HET) tyres. It is claimed to return a mileage of 72kmpl
and has a fuel tank capacity of 8 litres. Braking is handled by 130mm drum brakes at
both ends which are attached to 18-inch alloy wheels. Suspension setup includes
telescopic forks at the front and a hydraulic shock absorber at the rear.
Apart from the newly launched black with Sunset brown colour scheme, the bike is
available in five more colours - Sports black, Vibrant blue, Majestic grey, All black
and Sports red. The Dream Yuga rivals the Hero Passion series, the Hero Splendor Plus
and the TVS Victor.
FEATURES:
 No-nonsense design with a basic headlight.
 Good Mileage.
 Body-colored grab rail.
 An analogue instrument console featuring two round pods.
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 Riding Comfort.
HONDA UNICORN
"Unicorn - The first motorcycle by Honda Motorcycle & Scooters India Pvt. Ltd. in
the Indian market". Unicorn is powered by a newly developed Honda 4-stroke, 150cc
engine and incorporates many cutting-edge technologies developed by Honda’s global
R&D team. It sets new benchmark in the upper majority motorcycle segment in India
with its swift acceleration, superior mileage, international styling, riding comfort and
convenience.
Unicorn offers perfect balance of pickup and mileage, delivering 60 kmpl through its
famed 4-stroke Honda engine, cutting edge technologies like Multi-Mapping CDI,
Tumble Flow Combustion Chamber, Roller Rocker arm, and a Classy Aerodynamic
Body.
It has a distinctive sporty and macho design with a racy front face, masculine fuel tank
with knee grip and a sleek rear cowl. Unicorn is engineered and styled for the taste of
the younger generation. With the 4-stroke, 150cc engine delivering a whopping 13.3
bhp, Unicorn is the fastest motorcycle in India racing from 0 to 60 kms per hour in a
mere 5 seconds.
FEATURES:
 Cutting Edge Technologies.
 Tumble Flow Combustion Chamber.
 Macho Design with a Racy Front Face.
 Masculine Fuel Tank with Knee Grip and a Sleek Rear Cowl.
 Good Mileage.
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SCHEDULE 2
The schedule 2 of my internship was from 8 th June to 14th June. During the schedule 2
which was basically related to the service aspects of “Honda Pvt. Ltd.” During this
schedule I was brief about the various service activities being offered to its customer as
the policy of the customer satisfaction.
SERVICES
Service is an organizational activity of giving customer satisfaction after sales. After
sales satisfaction is a huge platform of attracting more customers in future. If customer
satisfaction attracts existing customers it can be a great way of future increase in sales.
Servicing is the precious work of the unit because without consumer satisfaction we
can't create any product demand. So, we can say servicing is the secondary part of the
organization. The service function of a business is concerned with the creation of a
service to satisfy customer need, wants and desire. Sales in concern with Rajkot Honda
we can say are the main and core function while in service includes all other activity
that is developed around the sales activity. So now, let's understand the service
department of "
Honda Motorcycles & Scooters India Pvt. Ltd."
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
legroom.
FEATURES

 More Convince
 Comfort Riding
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 Good Mileage
 Steel Body
HONDA SHINE
technology.
FEATURES:
 Style
 Mileage
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 Riding Comfort
 Braking
HONDA DREAM YOGA
and the TVS Victor.
FEATURES:
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 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
mere 5 seconds.
FEATURES:
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 Good Mileage.
SCHEDULE 2
SERVICES
department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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FEATURES:
 Flush surface
 Riding position
 Metal Body
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HONDA ETERNO
Honda.

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FEATURES
 Great Mileage
 Styling
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HONDA DIO
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legroom.
FEATURES

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body
HONDA SHINE
technology.
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FEATURES:
 Style
 Mileage
 Riding Comfort
 Braking
HONDA DREAM YOGA
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and the TVS Victor.
FEATURES:
 Good Mileage.
 Riding Comfort.
HONDA UNICORN
convenience.
Body.
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mere 5 seconds.
FEATURES:
 Good Mileage.
SCHEDULE 2
SERVICES
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department of "
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MACHINE, TOOLS & MATERIALS
Machines, tools and Materials Material and equipment’s required for service plays a
vital role in servicing process. If adequate and abundance material are not easily
available resulted in cost of production is high. In " Honda Motorcycles & Scooters
India Pvt. LTD" they purchase better material. They want to minimize cost and give
service in reasonable rates. They have purchase material in local market like Delhi,
Noida and Greater Noida. They have purchase in bulk and large number of qualities of
material (oil/bolts/parts) therefore they have separate room in the Workshop to store the
material.
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Service Process
 First of all, A vehicle TAG NUMBER is allocated to every vehicle coming in the
workshop for service.
 After that a JOB CARD IS OPENED for the vehicle which contains the details to
be covered for service.
 After all the paperwork is done, the vehicle is sent to WASHING department for
wash.
 Then after, the vehicle is sent for SERVICING according to allocated details in
the job card.
 Then the supervisor INSPACTS THE VEHICLE with the paper details to ensure
the best of service.
 After completion of the entire service process, BILLING PROCESS is done.
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 Finally, delivering the vehicle is done along with the detailed EXPLAINATION
OF WORK that is done by the service advisor.
 After the entire process, by tele-callers FEEDBACKS are taken from the
customers.
SWOT ANALYSIS
Strength
 Low operational cost.
 Presence of distribution channel in both rural and urban areas.
 Best quality.
 Financially strong position.
 Diversified product portfolio.
Weakness
 Lack of professionalism in some aspects.
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 Lack of investment in research and development leading to innovative
products.
Opportunity
 Company can increase sell in upcoming years.
 Company can increase sales in rural.
Threats
 Competition increasing.
SCHEDULE 3
RESEARCH METHODOLOGY
Research Design:
The research design is exploratory in nature. With regards to internship a questionnaire

was designed to study Activa customers, A total of 233 responses were collected. The
study focused more on new Activa customers i.e., customers who bought Jupiter after
the launch of New Activa in 2019. 131 responses were collected from Greater Noida
city and 102 responses from Noida city.
Data Collection from Primary Source:
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The primary data consists of the responses to the questionnaire by the Activa customers
in Greater Noida & Noida. 131 responses from Greater Noida city and 102 responses
from Noida city.
Data Collection from Secondary Source:
Secondary data was collected from sources including the company website. The product
brochure was also used to study the technical specifications and features of the product.
Society of Indian Automobile Manufacturers (SIAM) website was used to study the
industry trend and market share.
This can be illustrated in following way:
PRIMARY DATA
The primary data has been collected through my own observation and detailed study
of HONDA products. Feedback form is been developed for recording customer views
for evaluating ourselves and the activities which we perform during Sales process.s
SECONDARY DATA
The secondary data has been collected through:
 The main information we get through internet.
 Through detailed study of products.
 Through magazines, journals & websites.
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 Through DMS (Dealer Management System)
SCHEDULE 4
DATA ANALYSIS & INTERPRETION

Honda is the world’s largest producer of two wheelers all over the world. Honda is
famous because of its technology & safe products. Honda keeps focus on producing
Eco-friendly products to reduce the pollution in the environment. Honda has long
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been committed to serving society as a contributed member both economically &
socially. They do this by providing products & services that offers maximum
satisfaction to the customers.
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 Through DMS (Dealer Management System)
SCHEDULE 4
DATA ANALYSIS & INTERPRETION

Honda is the world’s largest producer of two wheelers all over the world. Honda is
famous because of its technology & safe products. Honda keeps focus on producing
Eco-friendly products to reduce the pollution in the environment. Honda has long
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been committed to serving society as a contributed member both economically &
socially. They do this by providing products & services that offers maximum
satisfaction to the customers.
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Honda started their business in world market in the year 1949 with their first A-type
bicycle engine. Honda has a wide range of variety of products all over the world as we
have studied them in this report. In India they have only five products in the market &
all of them are doing great business. This thought can be easily understood that the
products of Honda get sold only because of its name and brand image. They provide
quality products to the customers at very competitive prices.
Technology & the strategies used by Honda are different from any other company.
They provide the product by understanding the needs & requirements of the society.
HONDA unrivalled in making a conscious effort to lower the emissions of every one
of its vehicles. Honda production facilities across the world also actively pursue
energy-efficient methods and prevent water pollution by reducing industrial waste.
Honda provides safety for everyone. To its customer, society & environment. The
company’s goal is to make environment friendly products that the customers prefer to
use. Honda has always targeted mass-market models in order to have the greatest
impact on clean air & fuel economy. Honda has introduced a new generation gasoline
engine around the world that provide extremely low emissions level & increases fuel
efficiency while still improving driving performance.
As we all know the standard products with high quality & safety Honda provides is
not an easy task. Thousands of rupees have been invested in R & D for designing a
product for a particular market. Honda sells its product because of its brand name &
that is only due to providing quality product at reasonable price.
My study is basically on the customer’s feedback on the Sales Procedure of our
Dealership. Many people visit to showroom just for enquiring about the product and
for comparison, with other companies’ product & then they analyze the products &
select the desired one. It is the work of Salesman to provide proper knowledge to the
customer and give proper attention to them. A good salesman will try to understand
the requirements of the customer & help in selecting the right product that satisfies
his/her needs. It entirely depends on the sales man’s knowledge how he tackles the
customer in a brief meeting
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.
Monthly Sale Graph from July to November-2018 of Vehicles in Noida
Region of Different Dealers of Different Vehicles:
The graph shown above depicts that the sale of Honda two-wheelers is comparatively
less and the most important reason for this are pointed below:
 Company is new in the market.
 Company has a smaller number of products in the Indian market.
 Lack of knowledge among the people about the products of the company.
 Company doesn’t believe in spending money on advertisements and
promotions as they believe on the publicity of word of mouth.
As I am doing my training at the dealership of Honda Motorcycles & Scooters Ltd.
My work is to attend the customers and provide them complete product knowledge
and if the customer is purchasing the vehicle, I had to take the Billing Details from
them after that issue order to Mechanics to inspect the vehicle and fit the accessories
customer require. In between that time, we had to complete all our formalities and
documentation so that we can timely deliver the vehicle to the customer.
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This is my daily routine work and I meet lots of people in a day and get to learn many things
from them. My analysis of this study is that –
 Customers of Honda are Well-educated and they believe on Honda’s Technology and
Brand Name.
 Products are sold through Word of Mouth and with the help of Satisfied Customer.
 Honda provides very efficient services to its customer.
The data gathered was analyzed according to the requirements of the project i.e. to
understand why Activa customers preferred this vehicle over TVS Jupiter. Each
question of the questionnaire was analyzed in depth to develop an understanding on
why people are buying Activa and not considering Jupiter. The data analysis has been
done by using Excel. All the data is entered in to Excel sheets and using pivot tables the
data is analyzed and compared.
Analysis of Mystery shopping:
Mystery shopping is an activity done to observe the competitors’ pre-sales process and
compare it with HONDA dealers’ pre-sales process. This observation can be helpful in
improving the dealers’ pre-sales process. There is a total of thirteen parameters, which
are divided into three segments for convenience.
SALES EXECUTIVE AMBIENCE SALES PROCESS
Attire Space Management Greeting on Reception
Product Knowledge Product Display Understanding Customer

Needs
Product Knowledge of Customer Convenience Product Presentation

Competitor Products
Enthusiasm  Test Rides
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 Sales Closure
 Complaint Handling
if Any
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30 | P a g e
Attributes Considered for Mystery Shopping
QUESTIONNAIRE
This Questionnaire is prepared for the internship purpose only pertaining the analysis
of “Market Strategies of Honda Product & Service”. The response would be great help
for the purpose and would be kept confidential to the maximum possible extent.
SOMESH BUBNA
(STUDENT)
GALGOTIA UNIVERSITY
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Name of the Respondent …………………..…………..
Occupation of the Respondent ……………………………..
Phone Number ………………………………
Email id ………………………………
Q.1. Do you own a ‘Honda MOTOR CORPORATION LTD’ Product? (Please mark)
Yes No
Q.2. Are you planning to buy a Honda Moto Corp Ltd bike or car in the next 3
months? (Please mark)
Yes No
1. For branded Honda Motor Corp Ltd product available in the market, which 3
brands come to your mind?
Please specify in the space provided: 1. 2. 3.
2. If your answer for the Question 1. is yes, then please specify the brand name
(If Branded)
Or mark √, if assembled
3. What other components you own along with your bike or car? (Please mark √).
A.C. Tool box language space
4. If your answer for the Question 2. is yes, then would you like to go for (Please
mark √):
Branded or Assembled
31 | P a g e
If branded, then please specify the brand name
1. According to you, what are more important attributes / elements / features that
a personal Honda Motor Corp ltd product should have?
2. Which feature of Honda Pvt Ltd Product attracted you as buyer?
POINTS
 Brand Name
 Style / Look
 Free Gifts
 After Sales Service ………..,,
 Original Equipment
 If any other, please specify
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3. If you have to buy a Hero MotoCorp ltd product carrying all your desired
components, then how much you are willing to pay for that, please specified in
rupees thousand /-
QUALITY COST
RATING RATING
1. HONDA SHINE
2. HONDA YOGA
3. HONDA DREAM
4. HONDA ACTIVA
5. HONDA UNICORN
6. HONDA CD125
7. HONDA CRZ
8. HONDA LIVO
I sincerely thank you for participating in this program.
MY EXPERIENCE
I was intrigued by the family culture at “Honda Motor & Scooter India Pvt. Ltd.”
after speaking to some of my seniors who had gone through the summer internship
program. As “Honda Motor & Scooter India Pvt. Ltd.” is one of the largest selling
motorcycles in the country, I felt that an internship at “Honda Motor & Scooter India
Pvt. Ltd.” was a great platform for me to gain deeper insights into the market
strategies .“Honda Motor & Scooter India Pvt. Ltd.” is also known for its focus on
diversity which I believe provide numerous learning opportunities for all the interns.
33 | P a g e
Basically, it sounds so easy task but after knowing and going through the procedure
of step by step following up of the customer needs and influencing people it became
quite a tough task but not the impossible one, it requires so much efforts and most
importantly it helped in working with the group of few people together dealing on the
same thing.
To work in any company in the coming future, we need to be versatile and have
good communication skill so that you can easily convey your message and this
summer internship helped me in this as I have to assist the customers telephonically
which requires good communication skills. You also need to be a bit manipulative in
order to make the customer think that it’s not his good being that we are making him
a part of our organization, but it’s our organizations good being that he is going to be
a part of it. And in both these cases or situations I succeeded and was able to keep up
to the expectations of my mentors and everyone else related to me.
The experience of around one month gave a lifetime learning of various new things to
work in a corporate world.
LEARNING OUTCOME
I learned lot of thing during my four-week internship training. It was a great
experience to be a part of this internship and learn new things every day.
From my study I can conclude that the work of Sales Trainee is too versatile. Being a
market trainee, Point of Salesperson or broker, you need to be patient enough, good at
maupulative skills and have the ability to influence people with your words. We focus
on customer needs, market place and competition. We need not to deliver client
satisfaction but client delight. Keep moving up the value chain constantly strive for
excellence Innovate upon service offering just to strive and be the best in the market.
Apart from these things what we learned through our internship are:
34 | P a g e
Basically, it sounds so easy task but after knowing and going through the procedure
of step by step following up of the customer needs and influencing people it became
quite a tough task but not the impossible one, it requires so much efforts and most
importantly it helped in working with the group of few people together dealing on the
same thing.
To work in any company in the coming future, we need to be versatile and have
good communication skill so that you can easily convey your message and this
summer internship helped me in this as I have to assist the customers telephonically
which requires good communication skills. You also need to be a bit manipulative in
order to make the customer think that it’s not his good being that we are making him
a part of our organization, but it’s our organizations good being that he is going to be
a part of it. And in both these cases or situations I succeeded and was able to keep up
to the expectations of my mentors and everyone else related to me.
The experience of around one month gave a lifetime learning of various new things to
work in a corporate world.
LEARNING OUTCOME
I learned lot of thing during my four-week internship training. It was a great
experience to be a part of this internship and learn new things every day.
From my study I can conclude that the work of Sales Trainee is too versatile. Being a
market trainee, Point of Salesperson or broker, you need to be patient enough, good at
maupulative skills and have the ability to influence people with your words. We focus
on customer needs, market place and competition. We need not to deliver client
satisfaction but client delight. Keep moving up the value chain constantly strive for
excellence Innovate upon service offering just to strive and be the best in the market.
Apart from these things what we learned through our internship are:
34 | P a g e
1. You’ll learn how to keep a job
This means that you have to continually earn your spot as a consultant. You will have
to keep working hard and consistently provide exceptional results. You’ll learn how to
fight to stay alive and never give up. Apart from that the learnings we gained from the
organization are.
2. Communication
The best thing I’ve learned as a consultant is how to communicate effectively. You
can’t take communication for granted since it’s important no matter what you do in
life. .
3. Money Making
This internship taught us about how to keep 2 sources of income and make money
easily through brokerage.
4. Professionalism
The internship taught us about how to act, behave and be like a professional from a
corporate world. From adequate to dress code, from punctuality to respecting the
seniors, every single thing.
CONCLUSION
In this report I had studied about the what customer reply on Parkash Honda’s Sales
Procedure. As we all know that Honda is world’s largest producer of automobiles in
the world. Honda has long been committed to serving as a contributing member of
society & the individual communities in we do business-both economically &
socially. Since its establishment company has remained on the leading edge by
providing products of high quality that create new values, at a reasonable price, for
worldwide satisfaction. IN addition, the company has conducted its activities with a
35 | P a g e
commitment to environment protection & enhancing safety in a mobile safety.
Honda’s basic principle of working is “The Three Joys”
36 | P a g e
 The joy of buying
 The joy of selling
 The joy of Creating
Through innovative original research, Honda has created advanced protectors,

suspension, steering, brakes, Air bags etc. only to provide safe products to the
customers & society. If company do its basics right then it will be going to become the
leader in the market.
36 | P a g e
BIBLIOGRAPHY
WEBSITES:
 www.honda.com
 www.hondatwowheelersindia.com
 www.hondacarindia.com
 www.googlesearch.com
MAGAZINES:
 Auto India
 Auto Sports
 F-1
NEWSPAPERS:
 The Times of India.
 Hindustan Times
37 | P a g e
38 | P a g e

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SUMMER INTERNSHIP

SUBMITTED IN THE PARTIAL FULFILLMENT

SUPERVISOR: SUBMITTED BY:

ST. ANDREWS INSTITUTE OF TECHNOLOGY &

Signature of the H.O.D. Signature of PROJECT GUIDE

Submitted for the Project Viva-Voce examination held on .

Signature of the Candidate

I certify that the declaration made above by the candidate is true.

Signature of the Guide

I would like to express my gratitude to my mentor _Prof. Aditi_ and our

1) Probation and Confirmation:

You will be paid the remuneration as per enclosed annexure.

Product I Services Information-information or data relating to the creation, development ,

EmployeeInformation- the identity of employees,their expertise and salaries.

With warm regards,

Signed: Location: New Delhi

Name: Gaurav Singh. Date:

It has been an enriching experience for me to undergo my summer internship

3. MISSION & VISSION STATEMENT 11-13

4. COMPANY MAIN BUSINESS 15-17

5. HONDA PHILOSOPHY 18-19

10. SCHEDULE 4 35-38

11. QUESTIONAIRE 39-41

13. LEARNING OUTCOME 43

Features, Advantage, Benefits & Evidence.

HISTOY OF THE COMPANY

THE EARLY YEARS

proves to an excellent opportunity to receive a thorough one to one training. To

Honda's fortune, the owner of auto repair shop loves

THE EARLY YEARS

proves to an excellent opportunity to receive a thorough one to one training. To

Honda's fortune, the owner of auto repair shop loves

had a maximum 100hp @ 1,400 rpm and wooden spoke wheels.

and both wrists broken.

Currently HMSI has four manufacturing locations at Manesar in Haryana, Tapukara in

 Recognize and respond to the needs of society

 Maximize the level of potential benefit

 Support Honda's business plan

highest standards of ethics and societal responsibilities, constantly innovate products

excellence in everything we do."

 Focus on Result oriented Process

 Accept, Learn & Improve from Failures

 "SQDC", our way of decision making

 Organization growth to inspire all associated individuals

with an estimated turnover of US $3.47 billion.

–Asia’s leading company award by Far Eastern Economic Review.

2015-16 and 2017-18.

 Honda Motors is certified by ISO 9001:2018 in the year 2019.

COMPANY NAME HONDA MOTOR PVT.LTD.

HEAD OFFICE 2-1-1, MINAMI- AOYAMA, MINATO-

KU, TOKYO 107-8556, JAPAN.

ESTABLISHED SEPTEMBER 1948

PRESIDENT & CEO MINORU KATO

CAPITAL 15361.1 BILLION YEN

NO OF ASSOCIATES 215638 PEOPLE

HONDA GROUP COMPANIES 440 COMPANIES

CONSOLIDATED OPERATING PROFIT 833.5 BILLION YEN

STATUS OF SHARES 1811428430 SHARES

STATUS OF SHARE HOLDER 194170 PEOPLE

WORLD WIDE UNIT SALE 31.04 MILLION UNIT

Yearning to Give Everyone Freedom in Mobility

Making World-class Cars with Our Own Hands

Aiming to Enrich People’s Lives with Technology