BRANDING YANG KENTAL DENGAN UNSUR PSIKOLOGI DARI LOGO

PIALA DUNIA 2026 OLEH FIFA

Ditulis oleh:

Cahyo Ramadhani

2411418059 (405)

Program studi Seni Rupa

Fakultas Bahasa dan Seni

Universitas Negeri Semarang

Semarang

2023/24
 ABSTRACT

Ramadhani, Cahyo, 2023, Analysis of the 2026 FIFA World Cup Logo. Fine Arts Study Program. Faculty of
Language and Art. Semarang State University.
Keywords: Branding, Psychology, Logo, World Cup, FIFA
The FIFA World Cup or popularly known as the World Cup is one of the biggest events in sports. A
competition involving national football teams from around the world taking part. This four-yearly event is
organized by the international football federation (French: Federation Internationale de Football
Association), abbreviated as FIFA, and has been around since the 1930 tournament, except for 1942 and
1946, which were abolished due to World War II. The format of this tournament, as many as 32 teams
compete for the title of champion in the host country for about one month through qualifying rounds, until
the final where two teams remain. In the previous edition, the Argentine national team became world
champions in 2022 in Qatar. The World Cup is the world's most prestigious football competition, as well as
the world's most watched and followed single sporting event. Viewership for the 2022 World Cup is
estimated at around 5 billion (close to the global population, 7.96 billion) with almost 1.5 billion people
watching the final. With the excitement of this event, FIFA uses a logo in each edition, with different shapes
and visualizations of course to provide identity, increase brand awareness and as promotional media.