Tourist destinations are attaching ever-greater importance to food given its ability to attract visitors,

enhance travel experiences and achieve differential positioning as culinary destinations (Björk &
Kauppinen-Räisänen, 2016; Chaney & Ryan, 2012; Chang & Mak, 2018)

Food and cuisine play a decisive role in the formation of destination brand image (Lai, Khoo-
Lattimore, & Wang, 2018).

Culinary tourism is a food-motivated travel where the consumption of cuisine is the main
motivation (Choe & Kim, 2018; de la Barre & Brouder, 2013; Lee et al., 2015)

It is the act of traveling for a taste of a place in order to get a sense of place (World Food Travel
Association, 2019).

Currently, food tourism is steadily growing and progressively attracts attention both from food
and tourism companies and tourism and hospitality research (de Albuquerque Meneguel et al.,
2019; Ellis et al., 2018; Nummedal & Hall, 2006; World Food Travel Association, 2020).

Definition of terms:

Culinary tourism

Food tourism