AHAA2143 BASIC TYPOGRAPHY DML_FEB2024

ASSIGNMENT 2
CREATE FONT TYPEFACE (CFT) PRESENTATION

Mode: Individual Distribution: Week 1 Deadline: Week 6-7

Learning Outcome: 2
Identify and analyse typefaces from past and presents in sense of style, form, and historical content.
(C4) (PLO2)

BRIEF
From the exploration in Assignment 1, where students have generated the comprehensive typeface
ideas. For Assignment 2, is to digitalize the comprehensive Font with vector graphic outcome. The
goal is to ensure that the design not only looks visually appealing but also functions effectively in digital
formats.

GUIDELINES
Develop a report that contains the relevant contents:
1. FONT NAME AND RATIONALE
• Name for the final font design and design rationale.
(In 100-150 words, describe the inspirations/theme/concept, design elements used and
characteristics of the font design using the correct terminology)
2. DEVELOPMENT PROCESS (screenshots)
• Show the process of creating the typeface digitally, from outline to colour, and techniques, used
in progressions. (8 to 10)
3. FINAL ARTWORK
• Size /Format: A3 size, 11.7 x 16.5-inch, Portraits /Landscapes depending on individual purpose.
• Resolution: 200 dpi only

SUBMISSION
Students are required to compile in the given template by the lecturer.

Report format: A4 size in PDF format

Artwork format: A3 size, 11.7 x 16.5-inch 200 dpi per resolution.

LATE SUBMISSION
Late submission of 1 - 3 days after deadline of submission: minus 10 marks
Late submission of 4 - 7 days after deadline of submission: minus 20 marks
Late submission more than 7 days after deadline of submission: 0 mark
Without proof/Disallowed late submission: 0 mark

ASSESSMENT SHEET FOR EVALUATION

Assessment Criteria:
1. Design Rationale (30 marks)
2. Development Process (30 marks)
3. Finishing Skills and Techniques (30 marks)
4. Efforts/Completed the Task (10 marks)
Total: 100 %

1
 AHAA2143 BASIC TYPOGRAPHY DML_FEB2024

Department of Creative Industries

Faculty of Communication & Creative Industries

Assessment Sheet: Criteria Rubric* Grade (fill-in by Lecturer):

Student(s) to fill-in the following particulars:
Full name of student(s): Student ID(s): Contact (email & phone number): Programme group:
Email: DML
Mobile:
Assignment title & number: Name of lecturer / tutor: Due date set:
Assignment 2: Create Font Typeface (CFT) Presentation
Unit code & title: Tick the mode of your coursework: Date submitted:
AHAA2143 Basic Typography [✓] Individual work [ ] Group work
• All assignments (e.g. projects / exercises, etc.) must be assessed upon 100% criteria.
• Students should demonstrate enthusiastic attitude in referencing and researching as much as necessary in producing quality work of their own in preparation of professional portfolio for
future career. The following is the basic standard of the University academic grading.
The below grading to be filled-in by an academic advisor, and later to be review by an assessment moderator:

Criteria Excellent Good Satisfactory Below Average Poor Marks

30% 24-30 20-23 15-19 7-14 0-6

Design Rationale: (30%) The student provides
The inspirations/ theme/ concept, excellent, good, and
design elements used and clear design rationale
characteristics of the font design to communicate ideas.
using the correct terminology.
Development Process: (30%) The student
The use of a software and demonstrates an
demonstrate digital skills. excellent techniques
and technical skills
that is sufficient to
show great
understanding of the
intended design.
Overall design is
excellent, skill level is
exceptional.
Finishing Skills & Techniques: The artwork was
(30%) beautiful and patiently
The physical finishing in quality done; it was as good as
condition attractive, the neatness hard work could make
is well considered and in high it.
quality finishing in craftsmanship.
The student provides The student provides
good and clear design clear design rationale
rationale to to communicate ideas
communicate ideas. in a way that is
sometimes unclear.
The student The student
demonstrates a good demonstrates
techniques and appropriate and
technical skills that is technical skills that is
sufficient to show basic sufficient to show basic
understanding of the understanding of the
intended design. intended design.
Overall design is good, Overall design is
skill level is moderate. simple, skill level is
basic.
With a little more The student showed
effort, the work could average craftsmanship;
have been outstanding; adequate, but not as
lacks the finishing good as it could have
touches. been, a bit careless.
The student The student does not
provides less design include design
rationale to rationale to
communicate ideas communicate ideas.
in a way that is
unclear.
The student The student does not
demonstrates a poor show any good use of
software technical software to create the
skill. Lack of overall design. Design
technical ability and is inappropriate and
understanding to ambiguous or overly
create the overall simplistic.
design.
The student showed The student showed
below average poor craftsmanship;
craftsmanship; lack evidence of lazy this or
of pride in finished lack of understanding.
work.

10% 9-10 7-8 5-6 3-4 0-2

Effort/Completed the Task: (10%) The student shows The student shows The student shows The student shows The student shows
The initiatives to complete exceptional dedication good and consistent average effort at below average, very poor condition,
projects. to complete the tasks. effort above level recommended Inconsistent effort – demonstrate artwork
expected to achieve level to achieve bare minimum in low quality, not able
adequate results. adequate results. achieved. to complete the task.

Within 1-3 days: Deduction of 10 marks

Penalty for Late Submission Within 4-7 days: Deduction of 20 marks
After 7 days: Zero and Fail

RESULTS (%) /100

Comments: Moderated by: Signature: Date:

*Please attach this “Assessment Sheet: Criteria Rubric” together with your design journal and your coursework submission.