Citeria/Phase

Time

Objectives of the phase

Activities

Key hook
Content Direction

Channel

KPI
Cosst Estimate
 RAISE AWARENESS
1-2 month
(26/04- 26/06)
Raise the problem:
People care about environmental protection
& have green lifestyle

- Collaborate with KoLs/Influencers

to create a short story telling
"Lúc bạn Mệt tìm đến MET".
- Each KoLs/Influencers
share their experiences about different MET products in 30s-1
"MET thì có sao?" TVC
- AI Generated MET super app:
Develop MET into a multi media platform that support custo
dynamic space for everyone to share,express and su
the lists of baterry charger stations.
- Collab with Tiktokers to make an interesting challenge"M
- a duplicate version of trend MIX&MATCH.
- Showroom trip: Create some drive tests for students from uni
their experience about MET electric vehicles and give them an
our brand

Make MET products as an unchangeable part of life like the

environment
to the next generation.
 - The TVC describe the process of each KoLs/Influencers have
when they use their regular gas vehicle.
- After all the problems they start getting tired,
at that moment they are attracted by those
benefits of MET electric products.
- Short, transformation short videos on Tiktok about Tiktokers
clothes,
create daily outfits to fit MET's design.
This prove the remarkable position of MET's car in people's dail
partner.

Social media mostly Tiktok,Facebook,Youtube

- Increase in social media followers (Tiktok, Facebook, Youtu

followers.
- Achieve an engagement rate (likes, comments, shares) of 5% o
- Acess to over 200.000 reaches from online social platf
attract more than 2000 experiencers in 2-3 test drives
 M
ENGAGE
3-4 months
(26/06 - 26/08)
The target audience start to know MET.EV as a solution, a
Maximize customer acquisition on social media and encour

- Viral Clip: MET x Trang Pháp

- "Thích là nhích, Mê là MET"
Hastag: #METxTRANGPHAP, #MET.EV, #Thichlanhic
- Emphasize the role of MET in protecting environment by
effective,sustainable development and donating 50% profits for
- Press Release: Introduce the brand Ambassador Nguy
- Introduce key message/ story telling/ brand p
on Fanpage/Website of MET
- Sponsor for reality show as a way to advert
- Create a introduction workshop to remind the customer abou
our ambassador to do Q&A games,,directly experience M
promoting "Thích là nhích, Mê là MET"
- Doing a tour exploration around big cities using MET

Brand Ambassador will attract young customer create trendy c

the
brand image in customer mind
 - Create a music video with Trang Pháp to spread the key mes
green journey is a start for the next genera
- The music video will be the first love story of a girl who are p
but she was too shy to express.However, they have to seperate
tries her best to catch him up to show her true feeling for the
- The worshop will highlight the sustainable development of ME
to its current position but also rememphasize their mission to
discounts,renew ourself to become a better version fo

Online ( Tiktok, Youtube, Insta Reels) & Offlin

- Attract 500.000 reaches from online and over 100 videos an

Tiktok for challenge, 5.000.000 views for the mu
- Achieve the participation rate of 5.000 for the workshop and #
and over 500.000 streaming from music appli
- Reconfirm MET's solid position in every one life and the am
further step on the
 customer practical experiences and cus

- Organise a big test drive collab w

- Create a campaign chain " MET Green Day " - a green campaig
about the climate change and re
- The camp

- Campaign

- Generate recycling booths to collect old battery charger o

This prove an unbreakable message from MET: MET is th

This ís the tru

Continously spread out the social main role of the brand, contr

sust
 - The drive test will be livestreaming on MET
Dancing MET challe
- The booth include QR bann
MET pro

+ Organise 3D hologram of MET electric bike

check
+ Using MET super app to scan the QR code on the
+ Give them loyalty cards which will help them get a 20% vouc

+ Create Waterbomb fe
+ The waterbomb festival will show the effect of c
+ In the festival, we wil cooperate with XanhSM B

+ Talkshow wi
+ Collab with GNO organisation to create green race usin

Television advertise

- Obtain 1.000-1.200 p
- The campaign chain can Achieve a
- - Increase the number
- Optim
Number of follower increase: 20;00
Phase: 300.000.000 VND
e: 500.000.000 VND
000.000 - 600.000.000 VND
d : 300.000.000 VND
1.6 billion VND