USE OF NUDGES

Our products will use the following nudges:

1. Default Option - When offering consumers a choice between purchasing eraser and
markers, the eco-friendly eraser and marker will be designated as the default option. This
implies that unless the consumer actively chooses an alternative, they will be given the
sustainable choice, subtly promoting the environmentally friendlier selection.
2. Social Norming & Misperceptions - Highlighting how popular and accepted eco-friendly
erasers and markers are among peers and influential communities can use social influence.
For example, statistics or testimonials on packaging or in ads can show how many consumers
have transitioned to this sustainable choice, creating a sense of a social norm. Addressing
common misconceptions about eco-friendly items being less effective or pricier can be
achieved through educational materials (i.e. marketing) that emphasize the erasers and
marker’s effectiveness, competitive pricing, and environmental advantages. (will be
followed)
3. Simplification – We’ll use concise, clear messaging packaging or marketing materials to
highlight the eco-friendly benefits of the eraser and marker, such as "98 % biodegradable."
This approach aims to make it easier for consumers to understand the environmental
advantages quickly.
4. Direct Reminders - We will send reminders through email or social media platforms
regarding the significance of making sustainable decisions in everyday life, like using
environmentally friendly office supplies. These reminders would contain cues to repurchase
the eco-friendly eraser and marker or details about recycling initiatives for the products.
5. Subtle Suggestions – We’ll place the products strategically in stores at eye level or in high-
traffic areas accompanied by signage or displays subtly highlighting their advantages with
messages like “Choose Green Today!”. Online, prompt customers with suggestions such as
“People who value the environment also selected this for the better of mother Earth” to
influence their buying choices.
6. Behavioural Nudge – Rewards in the form of discounts on future purchases, loyalty points,
or donations to environmental causes in the customer's name to reinforce sustainable choices
would be done. This strategy encourages customers to opt for eco-friendly options and
supports environmentally friendly behaviour in the long run.
7. Green Nudge - The selection of the eco-friendly eraser should specifically emphasize its
positive influence on the environment, such as decreasing plastic waste and harmful
chemicals. Utilizing visual tools like infographics to compare the environmental footprint
with traditional alternatives are to be used.