GUION

INTRODUCCION
EVELIN: Perfume is a mixture containing aromatic substances, such as natural essential
oils or synthetic essences; a liquid solvent and a fixative, used to provide long-lasting
aroma.
DANNA: Our company created a perfume based on essential oils of rose, a very
remarkable flower from Colombia. What stands out in the product is the procedure of
extracting the essence of the rose for the elaboration and transformation of the respective
perfume. our product is specifically targeted to women, who like feminine, floral and sweet
scents.
SILVIA: We selected the rose because it is considered the queen of flowers in perfumery
due to its color, shape and scent. In addition, the rose stands out in Colombia due to several
factors that have positioned the country as an important producer and exporter of flowers,
especially roses.
SOBRE LA COMPAÑIA
EVELIN: Essenza is how we decided to name our company, because it highlights the
beauty and essence of a woman.
ARANCEL
DANNA: the tariff subheading for perfumes is 3303.000.00.00
Perfumes and toilet waters
Beauty, make-up and skin care preparations, other than medicaments, including sunscreen
and sun tan preparations; manicure or pedicure preparations.
IMPORTACIONES
SILVIA: We have the Trademap list where it specifies the supplier markets for an imported
product (in this case, perfumes) for Colombia in 2022.
DANNA: Colombia's imports represent 0.2% of world imports for this product, its relative
position in world imports is 60.0%.
The average distance from the supplying countries is 7122 km and the market concentration
are 0.15
EXPLICACION TABLA 1
SILVIA: (Hablas sobre Francia y España)
EVELIN: (Hablas sobre Brasil, USA e Italia)
DANNA: As a conclusion: In 2021, Colombia imported $32.4M in Perfumes, making it the
71st largest importer of Perfumes in the world. In the same year, Perfumes was the 300th
most imported product in Colombia. Colombia imports Perfumes mainly from: France
($5.69M), Spain ($5.04M), the United States ($4.8M), Brazil ($3.44M), and Italy
($3.08M).

The fastest growing import markets in Perfumes for Colombia between 2020 and 2021
were France ($3.69M), Brazil ($1.84M), and Spain ($1.17M).
EXPORTACIONES
SILVIA: Now let's talk about Colombia's exports in 2022. Colombia's exports represent
0.3% of world exports for this product, its relative position in world exports is 26%.
The average distance of importing countries is 2509 km and the concentration of exports is
0.14.
EVELIN: (Hablas sobre Perú, Chile)
DANNA: (Hablas sobre México, República Dominicana y Costa Rica)
SILVIA: In conclusion, in 2021, Colombia exported $106M in Perfumes, making it the
18th largest exporter of Perfumes in the world. In the same year, Perfumes was the 41st
most exported product in Colombia. The main destination of Perfumes exports from
Colombia are: Peru ($23.1M), Chile ($20M), Mexico ($13.5M), Costa Rica ($13.3M), and
Dominican Republic ($10.9M).
COLOMBIA Y PERU
(Mirar si es mejor peru o chile)
EVELIN:
MERCADO SELECCIONADO
Analisis del mercado
PRODUCTO
EVELIN: We will export the product to Peru. We have suppliers who will sell us the
respective flowers selected for the preparation.
SILVIA: Our product will be made by means of essential oils of roses, which will go
through a process of distillation, expression, extraction or maceration.
DANNA: When the essence of the flowers is transformed into oil, an added value is given
to the original product, since this process allows obtaining a material with unique and
attractive properties for the market.