Testing PDF 👨‍💻

What’s up guys! I’m glad you showed interest in this PDF! It really shows me that you
guys are serious about making ecommerce work (if it’s not already haha)

Let’s get straight into it!

So this won’t be that long of a PDF since everything here is pretty straight forward and
firm.

First thing first, this is ONLY FOR TIKTOK AND WILL ONLY WORK FOR TIKTOK, so
please don’t try this with other platforms.

Let’s start off with the non-negotiables:

- each product you test must spend at least $50
-each product will have a new pixel
- each product you test at least should be up for a day and a half
- you can not make any changes to product pages, ads, offer, checkout , etc while the
test ads are up

The main thing here guys is time. You want to make sure you’re giving each product
enough time to run and that’s why the second rule is so important (and it ties into the
other rules as well)

When you’re testing products you become basically a scientist. You don’t want to make
changes to your experiment and you want to make sure that all the variables are stable
(landing page, offer, creatives, targeting/ad structure). If you start to change stuff during
your test, you’ll lose a grasp on what triggers success/failure.

Nextly a lot of people ask me if they should test with a general store or ops (one product
store), i’ve seen success with both but use your common sense and don’t test a girly
product on a guy-ish general store (it’s not going to work)

The landing page is important, but what is more important is the creatives. For some
products that have a lot of existing content, i’ll launch 2-3 campaigns with 5 creatives
each and only see good cpa’s (cost per acquisitions) for 2 of the creatives (but that
gives me enough to scale well into 6 - figures)
Now that we got all that out the way let’s go over the ad structure itself:
You want to start with a ABO ( Ad-group budget optimization) with a CAMPAIGN
BUDGET OF $50

Then you want to create a total of 6 ad groups:

- one LOWEST COST ad group at $20 a day
- one $16 bid ad group at $100 a day
- one $17 bid ad group at $100 a day
- one $18 bid ad group at $100 a day
- one $19 bid ad group at $100 a day
- one $20 bid ad group at $100 a day

^All of these will be wideopen (gender targeting if needed)

^All of these will be targeting US and CA
^All of these will have placements on tiktok
^All of these will contain the same 3-5 creatives

Your going to let this campaign spend for the next 1-2 days

If the bids don’t spend:

- Try higher bids (moving in increments of 2 at a time)
-dupe the lowest cost (only if it has sales)

If campaign spend unprofitably:

- Turn off the lowest cost because that is most likely where most of the spend is
- try lower bids if the spend on the existing bids is unprofitable
- try higher bids if the bids are not spending
-CUT PRODUCT AFTER 50 SPEND AND A DAY AND HALF OF RUNNING IT
UNLESS YOU HAVE MORE CREATIVES TO TEST

If the campaign is getting sales:

- Let it keep spending (it typically takes 3 days to see a winner)
- dupe ad groups into new campaign ($50 budget) only if it has at least 3 sales
- start sorting winning creatives from non winning creatives

The rest is pretty easy, just start duping profitable ad groups into new camps and try
higher campaign budgets as you scale up, it’s not rocket science and it’s pretty straight
forward. There is no “secret sauce'' to it, if it’s going to work, it’ll be pretty obvious.
Happy scaling! Follow me on IG (@saamirir) if you want more value like this!